Report : Europe Patient Engagement Technology Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component (Services, Hardware, and Software), Therapeutic Area (Fitness, Chronic Diseases, Women’s Health, and Others), Delivery Mode (Cloud-Based and On-Premises), Application (Health Management, Financial Health Management, Home Healthcare Management, and Others), and End User (Patients, Payers, Providers, and Others)
At 18.1% CAGR, the Europe Patient Engagement Technology Market is speculated to be worth US$ 16,957.52 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the Europe patient engagement technology market was valued at US$ 6,252.56 million in 2022 and is expected to reach US$ 16,957.52 million by 2028, registering an annual growth rate of 18.1% from 2022 to 2028. Increasing favourable government initiatives and growing adoption of patient-centric engagement solutions are the critical factors attributed to the market expansion.
Patient engagement refers to anything that allows healthcare organizations to communicate with their patients, such as using an online patient portal. On the other hand, patient involvement is more than just interactive technology such as a portal or automated message. Besides that, the procedure is critical in assuring patient satisfaction. Technology, on the other hand, increases service quality and ensures safety. Wireless technologies have been built around the hospital environments through which patients and providers can manage personalized data. For instance, in 2021, an innovative patient engagement program, enhanced recovery after surgery (ERAS), was implemented at university hospitals (UH), which yielded notable results, creating shorter hospital stays, less use of opioids, fewer post-surgical infections, and lower costs for patients, according to a news release. The program included pre-operative counseling to set expectations with patients and families, optimizing pre-operative and post-operative nutrition, minimizing the use of narcotic pain relievers after surgery, promoting early mobility after surgery, and getting patients up and walking as soon as possible. Patient empowerment through enhanced health knowledge, timely appointment scheduling with doctors/caregivers, increasing adherence to recommended medical treatments, and rising interaction with providers via online tools are all advantages of these solutions. Patient engagement solutions are adopted based on the level of patient empowerment they provide. When patients have access to their medical records and track their progress, they become more engaged in their care. Thus, benefits associated with the patient engagement system are promoting the patient engagement technology market growth.
On the contrary, shortage of skilled IT technicians hurdles the growth of Europe patient engagement technology market.
Based on component, the Europe patient engagement technology market is segmented into services, hardware, and software. The software segment held 42.8% market share in 2022, amassing US$ 2,678.26 million. It is projected to garner US$ 7,487.99 million by 2028 to expand at 15.8% CAGR during 2022–2028.
Based on therapeutic area, the Europe patient engagement technology market is segmented into fitness, chronic diseases, women’s health, and others. The chronic diseases segment held 45.2% market share in 2022, amassing US$ 2,824.23 million. It is projected to garner US$ 7,472.10 million by 2028 to expand at 14.9% CAGR during 2022–2028.
Based on delivery mode, the Europe patient engagement technology market is bifurcated into cloud-based and on-premises. The cloud-based segment held 61.6% market share in 2022, amassing US$ 3,851.56 million. It is projected to garner US$ 10,645.82 million by 2028 to expand at 15.6% CAGR during 2022–2028.
Based on application, the Europe patient engagement technology market is segmented into health management, financial health management, home healthcare management, and others. The health management segment held 41.6% market share in 2022, amassing US$ 2,601.54 million. It is projected to garner US$ 7,298.43 million by 2028 to expand at 15.9% CAGR during 2022–2028.
Based on end user, the Europe patient engagement technology market is segmented into patients, payers, providers, and others. The providers segment held 37.8% market share in 2022, amassing US$ 2,360.77 million. It is projected to garner US$ 6,518.88 million by 2028 to expand at 15.6% CAGR during 2022–2028.
Based on country, the Europe patient engagement technology market has been categorized into the UK, Germany, France, Italy, Spain, and rest of Europe. Our regional analysis states that Germany captured 24.3% market share in 2022. It was assessed at US$ 1,522.14 million in 2022 and is likely to hit US$ 4,196.50 million by 2028, exhibiting a CAGR of 18.4% during the forecast period.
Key players dominating the Europe patient engagement technology market are AdvancedMD, Inc.; Allscripts Healthcare, LLC; Cerner Corporation; Epic Systems Corporation; Lincor, Inc.; McKesson Corporation; and Orion Health Group of Companies among others.
- In Oct 2019, McKesson Corporation, expanded its collaboration with Augmedix. Augmedix turns natural doctor-patient conversation into medical charts in real time and provides doctors with hardware, to securely livestream the clinic visit to its cloud-based platform. McKesson would offer Augmedix EHR charting services to specialty practices with a mission for providers to spend less time on data entry and more time on patient care.
- In March 2019, Allscripts partnered with Ephraim McDowell Health on its enterprise and mobile patient engagement platform to enhance its patient portal tool, FollowMyHealth. The enhancement efforts focus on creating a more holistic patient engagement technology experience. In addition, Ephraim McDowell Health integrate all of its patient engagement platforms into one interface on the FollowMyHealth platform, including the patient portal, as well as other patient engagement applications.
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