Report : Europe Nutritional Bars Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Type (Protein Bars, High-Fiber Bars, and Others), Category (Conventional, Gluten-Free), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)
At 5.4% CAGR, the Europe Nutritional Bars Market is speculated to be worth US$ 2,605.81 million by 2028, says Business Market Insights
According to Business Market Insights’ research, the Europe nutritional bars market was valued at US$ 1,903.50 million in 2022 and is expected to reach US$ 2,605.81 million by 2028, registering a CAGR of 4.6% from 2022 to 2028. Product developments and launches by nutritional bars manufacturers and growing preference for healthy snacking among millennials are the critical factors attributed to the Europe nutritional bars market expansion.
Over the past few years, people have become more concerned about what they eat and the nutritional profile of the products they eat. Nutritional bars manufacturers are engaging in various strategic development initiatives to sustain in the market by offering innovative products to customers. For example, in 2021, LUNA, the women-centric brand by Clif Bar & Company, launched a new line of bars containing 2.5 grams of prebiotics. These are the first bars with prebiotics. Studies show that 5 grams or more of fiber-containing prebiotics can propel the development of beneficial bacteria in the gut, supporting digestive health. In 2017, Kellogg Company acquired RXBar, a company producing clean-label protein bars made with whole food ingredients. Adding a pioneering, clean-label, high-protein snacking product to Kellogg's portfolio bolstered the company's already strong wholesome snacks offering. With a base of egg whites, fruit and nuts, each RXBar provides 12 grams of protein. The company also recently launched RXBar Kids in kid-friendly flavors and portions, which contain the same core ingredients as RXBars. In 2020, Atkins Nutritionals, Inc. introduced Atkins Endulge Dessert Bars. These bars offer a unique texture, with a rich, creamy burst of flavors on the outside and a subtle crispiness on the inside. These keto-friendly, high-fiber treats contain 130 calories, 3 grams of carbohydrates, and 1 gram of sugar per serving. In 2021, Simply Good Foods Co., a company developing and marketing nutritional foods and snacks, expanded its Atkins and Quest brands with several new product launches. Under the Atkins brand, Simply Good Foods has introduced new Keto Peanut Butter Cups, Caramel Almond Clusters, Chocolate Crème Wafer Crisps, and Vanilla Caramel Pretzel Bar. Under the Quest brand, the company has introduced Quest Dipped Chocolate Chip Cookie Dough Protein Bars. The bars are coated with chocolate and drizzled with white chocolate. They are free of gluten and contain 3 grams of net carbohydrates, 17 grams of protein, and 1 gram of sugar per serving. They are available in three sizes: 4-count multi-packs, 1-count bars, and 12-count cartons. In 2021, Nature Valley launched Protein Crunch bars with a creamy and crunchy texture. The product contains 10 grams of protein with ingredients such as creamy peanut butter and crunchy nuts in a whole-grain oat bar. This new addition to the Nature Valley Protein lineup is ideal for between-meal cravings. In 2022, Kellogg's Special K introduced new Protein Snack Bars, with 6 grams of protein and 90 calories per bar. These are available in two flavors: sweet berry vanilla and rich chocolatey brownie sundae. These new Special K Protein Snack Bars can be carried as an easy, on-the-go protein snack. Such product launches attract consumers to choose from a wide range of nutritional bars, which is eventually bolstering the growth of the Europe nutritional bars market.
On the contrary, availability of substitutes hurdles the growth of Europe nutritional bars market.
Based on type, the Europe nutritional bars market is segmented into protein bars, high-fiber bars, and others. The protein bars segment held 68.2% share of Europe nutritional bars market in 2022, amassing US$ 1,297.58 million. It is projected to garner US$ 1,781.11 million by 2028 to expand at 5.4% CAGR during 2022–2028.
Based on category, the Europe nutritional bars market is bifurcated into conventional, gluten-free. The conventional segment held 74.1% share of Europe nutritional bars market in 2022, amassing US$ 1,410.68 million. It is projected to garner US$ 1,917.75 million by 2028 to expand at 5.3% CAGR during 2022–2028.
Based on distribution channel, the Europe nutritional bars market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held 54.9% share of Europe nutritional bars market in 2022, amassing US$ 1,045.37 million. It is projected to garner US$ 1,413.84 million by 2028 to expand at 5.2% CAGR during 2022–2028.
Based on country, the Europe nutritional bars market has been categorized into Germany, the U.K, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 41.2% share of Europe nutritional bars market in 2022. It was assessed at US$ 783.89 million in 2022 and is likely to hit US$ 1,035.05 million by 2028, exhibiting a CAGR of 4.7% during the forecast period.
Key players profiles in the Europe nutritional bars market report are Clif Bar & Co; General Mills Inc; Mars Inc; The Kellogg Co; The Quaker Oats Co; and The Simply Good Foods Co, among others.
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