Report : Europe Mobile Phone Camera-Based Scanning Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Application (Retail, Logistics, Healthcare, Hospitality, Postal, and Others) and Operating System (Android and iOS)

Retail Segment to Dominate Europe Mobile Phone Camera-Based Scanning Software Market during 2019–2028

According to a new market research study on “Europe Mobile Phone Camera-Based Scanning Software Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Application and Operating System,” is expected to reach US$ 114.05 million by 2028 from US$ 67.57 million in 2021. The market is estimated to grow at a CAGR of 7.8% from 2021 to 2028. Presence of limited market players is the major factor driving the growth of the Europe mobile phone camera-based scanning software market. However, increasing security threats may hinder the growth of Europe mobile phone camera-based scanning software market. The report provides trends prevailing in the Europe mobile phone camera-based scanning software market along with the drivers and restraints pertaining to the market growth.

Russia, France, Italy, Germany, Spain, and the UK are among the worst-hit countries in Europe, considering the count of COVID-19 cases. The region witnessed a significant decline in revenue from several industries as the government authorities imposed stringent containment measures. Due to travel restrictions, the movement of people from one place to another was reduced drastically. In 2020, the Europe tourism sector was heavily impacted due to the COVID-19 pandemic. The region consists of several tourist places, which have been witnessing immense revenue loss due to the adverse impact of the COVID-19 pandemic on the tourism sector. Further, the retail and logistics industries are also affected due to the implementation of lockdown policies in the region. Similarly, the Europe mobile phone camera-based scanning software market has been negatively impacted by the pandemic. Several industries in Europe, such as manufacturing, logistics, and hospitality, have reopened now, which has increased the use of scanning software, supporting the mobile phone camera-based scanning software market in this region.

The Europe mobile phone camera-based scanning software market segmented by application, operating system, and country. Based on application, the mobile phone camera based scanning software market is categorized into retail, logistics, healthcare, hospitality, postal, and others. In 2020, the retail segment held the largest share Europe mobile phone camera-based scanning software market. Based on operating systems, the mobile phone camera based scanning software is categorized into android and iOS. The android segment accounts for largest market share in the 2020. Similarly, based on country, the market is bifurcated into Germany, UK, France, Italy, Russia, and rest of Europe. Germany contributed a substantial share in 2020. 

Cognex Corporation; Datalogic S.p.A; Denso Wave Inc.; Grabba; KOAMTAC; OPTO Electronics Co., Ltd; and Scandit.; are among the leading companies in the Europe mobile phone camera-based scanning software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Scandit, the leading technology platform for mobile computer vision and augmented reality (AR) solutions for businesses, announced that grocery retailer MAXIMA has integrated Barcode Scanner SDK into its MAXIMA mobile app, allowing customers in 84 stores across Estonia to do self-scanning shopping using their own smartphone.

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