At 6.2% CAGR, the Europe Meat Snacks Market is Projected to be Worth US$ 4,747.45 Million by 2028, says The Business Market Insights

According to the Business Market Insights’ research, the Europe meat snacks market was valued at US$ 3,307.00 million in 2022 and is expected to reach US$ 4,747.45 million by 2028, registering a CAGR of 6.2% from 2022 to 2028. Increasing demand for high-protein snacks and surging popularity of chicken-based meat snacks are among the critical factors attributed to the Europe meat snacks market expansion.                     

Most of the meat-based snacks available in the market are made from beef and pork. However, with increased health and wellness concerns, people are opting for leaner sources of animal protein. The consumption of beef, pork, lamb, and other meat containing high saturated fats increase blood cholesterol levels, which would eventually promote risk factors for heart diseases, obesity, and high blood pressure. Therefore, consumers are increasingly preferring chicken-based meat products to fulfil the protein requirements while keeping the calorie count in control.

Moreover, beef, lamb, and pork account for majority of carbon footprints among all meat sources. The conscious consumers are preferring chicken as it accounts less carbon emissions than beef, lamb, and pork meat. This has created a massive demand for chicken-based snacks across the globe.

With the rising demand for chicken-based meat snacks, producers are launching newer products to appeal to a large chunk of consumers. Thus, the immense traction of such flavored meat products is triggering the meat snacks market growth.  

On the contrary, increasing vegan population hurdles the growth of Europe meat snacks market.

Based on type, the Europe meat snacks market is segmented into jerky, meat sticks, sausages, and others. The jerky segment held 37.8% share of Europe meat snacks market in 2022, amassing US$ 1,251.53 million. It is projected to garner US$ 1,809.28 million by 2028 to expand at 6.3% CAGR during 2022–2028.

Based on source, the Europe meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held 62.4% share of Europe meat snacks market in 2022, amassing US$ 2,063.32 million. It is projected to garner US$ 2,940.68 million by 2028 to expand at 6.1% CAGR during 2022–2028.  

Based on category, the Europe meat snacks market is segmented into plain and flavored. The flavored segment held 83.9% share of Europe meat snacks market in 2022, amassing US$ 2,773.07 million. It is projected to garner US$ 4,053.71 million by 2028 to expand at 6.5% CAGR during 2022–2028.

Based on distribution channel, the Europe meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held 54.9% share of Europe meat snacks market in 2022, amassing US$ 1,815.54 million. It is projected to garner US$ 2,575.05 million by 2028 to expand at 6.0% CAGR during 2022–2028.

Based on country, the Europe meat snacks market has been categorized into Germany, France, Italy, The UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 40.8% share of Europe meat snacks market in 2022. It was assessed at US$ 1,349.38 million in 2022 and is likely to hit US$ 1,868.44 million by 2028, exhibiting a CAGR of 5.6% during 2022–2028.      

Key players operating in the Europe meat snacks market are General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and Tyson Foods Inc, among others.   

• In 2022, Tyson Brand Launched Eerie-sistable Limited-Edition Halloween-Shaped Nuggets.  
• In 2021, Tyson Foods Unveiled Hillshire Farm SNACKED! to Meet Growing Demand for Kids Snacking.

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