Report : Europe Lead Generation Solution Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Software and Services) and Enterprise Size (SMEs and Large Enterprises)

Large Enterprises Segment to Dominate Europe Lead Generation Solution Market During 2021–2028 

According to a new market research study on “Europe Lead Generation Solution Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Offering and Enterprise Size” is expected to reach US$ 2,705.03 million by 2028 from US$ 853.21 million in 2021. The market is estimated to grow at a CAGR of 17.9% from 2021 to 2028. The report provides trends prevailing in the Europe lead generation solution market along with the drivers and restraints pertaining to the market growth.  Escalating count of internet users and surging scope of education sector are the major factor driving the growth of the Europe lead generation solution market. However, dearth of awareness about lead generation tools hinders the growth of Europe lead generation solution market.  

In case of COVID-19, Europe is highly affected especially France and Russia. The region witnessed a significant decline in revenue from several industries as the government authorities imposed stringent containment measures. Owing to travel restrictions, movement of people from one place to another was reduced drastically. This hampered the demand for automobiles in Europe. European Automobile Manufacturers’ Association (ACEA) declared temporary closures of manufacturing sites because of supply shortages, collapsing demand, and various safety measures. Also, employees getting infected and staying in quarantine further contributed to less productivity of automobiles. All these developments directly affected the companies providing lead generation software and services for sales of various vehicles. Also, the demand for aftersales services such as vehicle insurance, maintenance, and repairs was reduced. However, people are getting more aware and conscious about health expenses, and thus, the requirement for medical insurance is rising notably. Hence, the demand for software and tools required to generate leads for medical insurance is predicted to grow in the region. Medical insurance companies can acquire qualified leads very quickly with the use of respective lead generation platforms. Post-pandemic, the lead generation solution market across Europe is estimated to grow for numerous applications.

The Europe lead generation solution market is bifurcated based on offering, enterprise size, and country. Based on offering, the market is segmented into software and services. The software segment accounted for a larger share of Europe lead generation solution market in 2020 and services segment is expected to be fastest growing during forecast period. In terms of enterprise size, the market is segmented into small and medium size enterprises (SMEs) and large enterprises. The large enterprises segment dominated the Europe lead generation solution market in 2020 and small and medium size enterprise (SMEs) segment is growing at highest CAGR considering enterprise size. Based on country, the market is segmented into the UK, Germany, France, Italy, Russia, and rest of Europe.; Belkins Inc.; Bitrix, Inc.;; Cience Technologies; HubSpot, Inc.; Leadfeeder; and TechTarget are among the leading companies in the Europe lead generation solution market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, On September 2nd, Sales Loft and CIENCE formally announced their partnership. The actualization of orchestrated outbound combined with the revolutionary sales engagement to create a collaboration highly beneficial for both companies’ mutual clients.      

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