Europe Housewares Market Revenue to cross US$ 98,872.16 million by 2030

At 3.6% CAGR, Europe Housewares Market is Speculated to be worth US$ 98,872.16 million by 2030, says Business Market Insights

According to Business Market Insights' research, the Europe housewares market was valued at US$ 74,344.04 million in 2022 and is expected to reach US$ 98,872.16 million by 2030, registering a CAGR of 3.6% from 2022 to 2030. Development of smart appliances, strategic development initiatives by key players, and rising penetration of e-commerce are among the critical factors attributed to the Europe housewares market expansion.

Easy access to e-commerce platforms owing to the rising adoption and reach of smartphones and the Internet, the growing purchasing power of consumers, and the convenient shopping experience provided by online retail platforms are among the major factors driving the sales of housewares through e-commerce platforms.

Consumers increasingly prefer buying housewares via online retail platforms due to the availability of various products of different brands at affordable prices with detailed product descriptions, consumer ratings & reviews, and home delivery services. During the COVID-19 pandemic, people were compelled to stay home, which resulted in an inclination toward online shopping. Thus, with the increasing penetration of e-commerce across different geographies, housewares manufacturers are focusing on enhancing their online presence by selling their end products through well-known e-commerce platforms, such as Lidl, Amazon, and Walmart. Moreover, they provide direct-to-consumer (D2C) sales services through their websites to sell products online. Hence, the rising penetration of e-commerce is expected to provide lucrative opportunities for the housewares market during the forecast period.

On the contrary, lack of uniformity in operations and regulations hurdles the growth of Europe housewares market.

Based on product type, the Europe housewares market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held 45.1% share of Europe housewares market in 2022, amassing US$ 33,553.17 million. It is projected to garner US$ 45,288.79 million by 2030 to expand at 3.8% CAGR during 2022-2030.

In terms of distribution channel, the Europe housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 44.1% share of Europe housewares market in 2022, amassing US$ 32,795.45 million. It is projected to garner US$ 42,911.57 million by 2030 to expand at 3.4% CAGR during 2022-2030.

By country, the Europe housewares market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 39.5% share of Europe housewares market in 2022. It was assessed at US$ 29,396.08 million in 2022 and is likely to hit US$ 37,379.05 million by 2030, exhibiting a CAGR of 3.0% during 2022-2030.

Key players operating in the Europe housewares market are The Denby Pottery Co Ltd, Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co, among others.