At 10.3% CAGR, Europe Healthcare CRM Market is Projected to be Worth US$ 3,770.77 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the Europe healthcare CRM market was valued at US$ 1,719.91 million in 2022 and is expected to reach US$ 3,770.77 million by 2030, registering a CAGR of 10.3% from 2022 to 2030. Increasing demand for data-driven insights, analytics, and population health management and increasing knowledge about internet of things and artificial intelligence are among the critical factors attributed to drive the Europe hearing market growth.

The demand for data-driven insights, analytics, and population health management is significantly promoting the development of the healthcare industry, which, in turn, propels the demand for healthcare CRM. This increase in demand can be related to the growing emphasis on value-based care and the demand for healthcare organizations to improve patient outcomes, lower costs, and improve overall care quality.

Data-driven insights analytics are critical in healthcare CRM since they allow organizations to examine and evaluate large volumes of patient data to identify trends, patterns, and correlations. This enables healthcare practitioners to understand their patient population better, allowing them to make more accurate decisions about treatment plans, interventions, and resource allocation. Healthcare organizations may also identify high-risk patients, forecast prospective illnesses, and intervene proactively to prevent negative outcomes by employing data-driven analytics. Similarly, population health management is another significant driver of the growing demand for data-driven insights and analytics in the Europe healthcare CRM market. Population health management, focusing on improving the health outcomes of entire populations, necessitates healthcare organizations having an extensive understanding of their patient population and the factors that impact their health. Data-driven insights analytics allow healthcare professionals to segment their patient population based on criteria including demographics, clinical problems, and risk factors. This allows them to personalize medical services and treatment plans to the individual requirements of distinct patient groups. Furthermore, healthcare CRM developers rapidly integrate advanced analytics and population health management capabilities into healthcare CRM platforms. These capabilities enable healthcare organizations to use data to enhance clinical and operational outcomes, resulting in better patient care and lower costs. Thus, the increasing demand for data-driven insights, analytics, and population health management propels the demand for healthcare CRM to improve patient outcomes, reduce costs, and enhance the overall quality of care, which fuels the growth of the Europe healthcare CRM market.

On the contrary, the lack of data security and concerns related to patient information privacy hampers the growth of Europe healthcare CRM market.

Based on deployment mode, the Europe healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held 59.8% market share in 2022, amassing US$ 1,028.71 million. It is projected to garner US$ 2,323.63 million by 2030 to register 10.7% CAGR during 2022-2030.

In terms of product type, the Europe healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held 54.9% share of Europe healthcare CRM market in 2022, amassing US$ 943.58 million. It is anticipated to garner US$ 2,141.42 million by 2030 to expand at 10.8% CAGR during 2022-2030.

By application, the Europe healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held 37.7% share of Europe healthcare CRM market in 2022, amassing US$ 648.16 million. It is projected to garner US$ 1,470.97 million by 2030 to expand at 10.8% CAGR from 2022 to 2030. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.

By end user, the Europe healthcare CRM market is segmented into providers, payers, and others. The providers segment held 46.0% share of Europe healthcare CRM market in 2022, amassing US$ 790.99 million. It is anticipated to garner US$ 1,794.51 million by 2030 to expand at 10.8% CAGR during 2022-2030.

By country, the Europe healthcare CRM market is segmented into Germany, the UK, France, Italy, Spain, and the Rest of Europe. Our regional analysis states that Germany captured 29.0% share of Europe healthcare CRM market in 2022. It was assessed at US$ 498.64 million in 2022 and is likely to hit US$ 1,162.84 million by 2030, registering a CAGR of 11.2% during 2022-2030.

Key players operating in the Europe healthcare CRM market are International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc, among others.

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