At 4.0% CAGR, the Europe Hair Wig Market is projected to be worth US$ 1,482.54 million by 2030, says Business Market Insights

According to Business Market Insights research, the Europe hair wig market was valued at US$ 1,087.06 million in 2022 and is expected to reach US$ 1,482.54 million by 2030, registering a CAGR of 4.0% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment and rising prevalence of alopecia and hair damage are the factors attributed to the Europe hair wig market expansion.        

Autoimmune disorders, genetics, hormonal imbalances, stress, and other factors can cause alopecia, a condition characterized by partial or complete hair loss. It affects people of all ages and genders, leading to emotional distress and loss of confidence. Wigs offer a practical and aesthetically pleasing solution to individuals affected by alopecia, enabling them to restore their appearance and self-esteem. Due to increasing awareness about the benefits of hair wigs, people suffering from hair loss due to alopecia prefer hair wigs as a viable option to cope with the challenges posed by hair loss. Moreover, excessive heat styling, chemical treatments, environmental factors, or modern lifestyles are a few factors that lead to hair breakage, thinning, and overall deterioration in hair quality. As people become conscious of the importance of maintaining healthy hair, they use wigs to wear trendy hairstyles without damaging their natural hair. Furthermore, the evolution of hair wig technology and materials has expanded the Europe Hair Wig Market. Advances in synthetic fibers and human hair processing have created natural-looking and comfortable wigs. Modern wigs are breathable, lightweight, and come in various styles and colors, allowing people suffering from alopecia or hair damage to choose from a wide range of wigs.

On the contrary, rising competition from hair extensions and hair transplant procedures hampers the Europe hair wig market.  

Based on type, the Europe hair wig market is segmented into human hair and synthetic hair. The synthetic hair segment held 55.1% share of Europe hair wig market in 2022, amassing US$ 598.87 million. It is projected to garner US$ 803.22 million by 2030 to expand at 3.7% CAGR during 2022–2030. 

Based on end user, the Europe hair wig market is segmented into men and women. The women segment held 62.0% share of Europe hair wig market in 2022, amassing US$ 674.22 million. It is projected to garner US$ 945.12 million by 2030 to expand at 4.3% CAGR during 2022–2030.

Based on distribution channel, the Europe hair wig market is segmented into specialty stores, online retail, and others. The specialty stores segment held 71.3% share of Europe hair wig market in 2022, amassing US$ 775.02 million. It is projected to garner US$ 1,053.61 million by 2030 to expand at 3.9% CAGR during 2022–2030.

Based on country, the Europe hair wig market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 34.6% share of Europe hair wig market in 2022. It was assessed at US$ 376.66 million in 2022 and is likely to hit US$ 488.49 million by 2030, exhibiting a CAGR of 3.3% during the 2022-2030.      

Key players operating the Europe hair wig market are Evergreen Products Group Ltd, HairUWear Inc, Indique Hair LLC, Lordhair Co Ltd and UniWigs Inc, among others.  

• Lordhair Co Ltd has announced to expand its collection of afro hair wigs for African American men and women suffering from thinning and hair loss triggered by alopecia, heredity hair loss, hormonal changes, and medical conditions.
• Indique Hair LLC has opened stores in Africa with the launch of the brand in Ghana. Indique Hair LLC is available in three retail locations, exclusively selling products to discerning women in Ghana.
• Indique Hair LLC launched its new hair-wig line in partnership with American Singer “Chaka Khan”. The Chaka by Indique's iKhanic curl is a fully adjustable wig with an undetectable 4x4 freestyle parting lace closure.  

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