At 4.2% CAGR, the Europe Hair Care Appliances Market is projected to be worth US$ 4,199.17 million by 2028, says Business Market Insights          

According to Business Market Insights’ research, the Europe hair care appliances market was valued at US$ 3,285.15 million in 2022 and is expected to reach US$ 4,199.17 million by 2028, registering an annual growth rate of 4.2% from 2022 to 2028. Growing influence of social media and emphasis on personal appearance and availability of affordable products are the critical factors attributed to the market expansion.               

In the recent years, the need for personal grooming has increased due to growing working population, busy lifestyles, expanding corporate sector, and rising disposable income. Working professionals are prominently spending on personal grooming products to look presentable and create a positive impression on their peers and superiors. Owing to the globalization and internet and smartphones’ penetration, social media is strongly influencing the lifestyle of people. Celebrities and influential personalities share glimpses of their lives on social media platforms, such as Facebook, Instagram, and Twitter. Consumers are trying to imitate the lifestyles of celebrities to keep up with the market trends. Many prominent players in the hair care appliances market are adopting social media marketing strategies and celebrity endorsements to boost their revenues and enhance their market position. Further, many social media influencers launch video tutorials and DIY (Do-It-Yourself) techniques on how to style hair using haircare tools, such as curlers, straighteners, and dryers. Such videos are getting significant number of views and likes and are strongly influencing the buying behavior of consumers. Therefore, growing influence of social media trends on consumers fuels the growth of hair care appliances market across the region.

On the contrary, rising concerns pertaining to damage caused by heat of hair care appliances hurdles the growth of Europe hair care appliances market.     

• Based on product type, the Europe hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held 50.3% market share in 2022, amassing US$ 1,654.00 million. It is projected to garner US$ 2,192.84 million by 2028 to expand at 4.8% CAGR during 2022–2028.    
• Based on distribution channel, the Europe hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The supermarkets & hypermarkets segment held 36.5% market share in 2022, amassing US$ 1,197.79 million. It is projected to garner US$ 1,544.38 million by 2028 to expand at 4.3% CAGR during 2022–2028.  
• Based on country, the Europe hair care appliances market has been categorized into the UK, Germany, France, Italy, Russia, and rest of Europe.  Our regional analysis states that Germany captured 22.6% market share in 2022. It was assessed at US$ 742.77 million in 2022 and is likely to hit US$ 1,036.35 million by 2028, exhibiting a CAGR of 5.7% during the forecast period.   

Key players dominating the Europe hair care appliances market are Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy among others.      

• In 2022, Revlon launched One Step Volumizer Plus 2.0, which is a next version of One-Step Volumizer. One Step Volumizer Plus 2.0 features sleek design, a series of heat settings, including a medium setting and ceramic coating.

• In 2021, Cloud nine launched hair tool rental service "On Cloud Nine" designed to make Cloud Nine products more accessible and encouraging a more sustainable consumption of hair styling tools.

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