At 7.7% CAGR, the Europe Greens Powder Market is Projected to be Worth US$ 134.08 million by 2030, says Business Market Insights

According to Business Market Insights research, the Europe greens powder market was valued at US$ 79.61 million in 2023 and is expected to reach US$ 134.08 million by 2030, registering a CAGR of 7.7% from 2023 to 2030. Increasing preventive healthcare expenditure and developing interest in weight loss and weight management products are the key factors contributing to the growth of Europe greens powder market.

Consumers have become conscious about their appearance. They spend significant time and money on fitness and health supplements. Owing to the rising awareness regarding the benefits of healthy lifestyle to avoid the risks of cardiac arrest, arterial plaque, stroke, diabetes, cancer, and other health issues, people are inclined toward weight loss and weight management practices. As a result, the demand for weight management plans and products such as fat burners and weight loss supplements is increasing. Greens powder proves beneficial in fat loss. It boosts weight loss management plans due to its high fiber content. Fiber boosts the metabolism to become active, which is crucial in burning extra fat. The fat cells are believed to hold onto excess acid. This mechanism keeps the extra acid from attacking the body's other cells and damages health. When the pH in body is neutralized by injecting alkaline-forming foods such as greens powder, the body starts getting rid of unwanted fat cells. The greens powder is also an excellent alternative to low-calorie snacks that help reduce calorie intake in a day. Thus, an upsurge in the interest among people in weight loss and weight management practices favors the demand for greens powder.

On the contrary, strict rules and regulations for organic certification of greens food supplements hampers the Europe greens powder market.  

Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held 39.3% share of Europe greens powder market in 2023, amassing US$ 31.27 million. It is projected to garner US$ 51.82 million by 2030 to expand at 7.5% CAGR during 2023–2030. 

Based on distribution channel, the Europe greens powder market is segmented into online sales and offline sales. The offline sales segment held 76.3% share of Europe greens powder market in 2023, amassing US$ 60.78 million. It is projected to garner US$ 99.61 million by 2030 to expand at 7.3% CAGR during 2023–2030.

Based on country, the Europe greens powder market has been categorized into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 28.6% share of Europe greens powder market in 2023. It was assessed at US$ 22.77 million in 2023 and is likely to hit US$ 37.02 million by 2030, exhibiting a CAGR of 7.2% during the 2023–2030.      

Key players operating in the Europe greens powder market are Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Martin & Pleasance Wholesale Pty Ltd, and Lean Greens Ltd, among others.   

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