Report : Europe G Suite Business Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Administration Software, ERP Software, Finance Software, HR Software, and Others) and End-user (Individual and Enterprise)

ERP Software Segment to Dominate Europe G Suite Business Software Market during 2021–2028

According to a new market research study on “Europe G Suite Business Software Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type and End-user” is expected to reach US$ 1022.77 million by 2028 from US$ 567.31 million in 2021. The market is estimated to grow at a CAGR of 8.8% from 2021 to 2028. The report provides trends prevailing in the Europe G suite business software market along with the drivers and restraints pertaining to the market growth. Implementation by numerous professional service providers is the major factor driving the growth of the Europe G suite business software market. However, issues associated with the availability of economical alternatives hinder the growth of Europe G suite business software market.  

The Europe G suite business software market is segmented into type, end-user and country. Based on type, the Europe North G suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. The ERP software segment dominated the market in 2020 and finance software segment is expected to be the fastest growing during the forecast period. Based on end-user, the Europe G suite business software market is segmented into individual and enterprise. The enterprise segment dominated the market in 2020 and is expected to be the fastest growing during the forecast period. Based on country, G suite business software market is classified into UK, Germany, France, Italy, Russia, and Rest of Europe.

In 2020, the impact of COVID-19 differed from country to country across Europe as a few countries witnessed an increase in the number of recorded cases and subsequently attracted strict and extended lockdown periods or social isolation. To protect its citizens from the virus, the European government made large investments to incorporate technologies in its healthcare systems that can help identify the signs of virus. Further, in 2021, the offices begun to operate appropriately with the uplifting of lockdown and the ongoing vaccination drives. The COVID-19 pandemic significantly influenced retailers, particularly those with physical locations. The UK government's stay-at-home instructions arrived as DFS, a home furniture company, switched to G Suite. It accelerated the migration of crucial papers to Google Drive and provided employees with a work-from-home guide. DFS senior executives discussed a strategy via Google Meet. To keep the personnel safe, they put their plan into operation, paused deliveries and closed DFS manufacturing and distribution locations. The leadership staff collaborated in real time via Google Docs, Google Sheets, and Google Slides to continue providing up-to-date, correct direction to the DFS workforce, keeping them linked even when they were apart. It collaborated with several countries to provide collaborative solutions and tools to track COVID-19's proliferation. In Spain, for instance, it created an app for the Madrid regional government to enable residents self-assess COVID-19 symptoms and provide guidance, reducing the burden on the healthcare system. The Spanish national government plans to roll out this software to other parts of the country. During the COVID-19 crisis in Italy, more than 70,000 personnel in the Veneto region's healthcare system relied on G Suite to maintain their high level of service and patient care.

Calendly; Expensify, Inc.; Freshworks Inc.; GROOVE; MAILTRACK.IO; Mixmax; NetHunt Inc.; Rewardly, Inc.; Salesforce.com, Inc.; and Zendesk are among the leading companies in the Europe G suite business software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Zendesk, Inc. (NYSE: ZEN), a customer service software company focused on improving customer interactions, has announced the general release of its full messaging solution as part of the new Zendesk Suite.

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