At 6.1% CAGR, the Europe Frozen Sweet Potato Hash Brown and Tater Shots Market is Projected to be worth US$ 54.42 million by 2030, says Business Market Insights

According to Business Market Insights Research, the Europe frozen sweet potato hash brown and tater shots market was valued at US$ 35.97 million in 2023 and is expected to reach US$ 54.42 million by 2030, registering a CAGR of 6.1% from 2023 to 2030. Increasing demand for healthy alternatives to potato products and growing popularity of plant-based frozen products are the critical factors attributed to the Europe frozen sweet potato hash brown and tater shots market expansion.               

Health-conscious consumers prefer consuming sweet potato products over regular potato products, owing to the lower glycemic index of sweet potatoes than potatoes. Low glycemic index foods provide sustained energy and help stabilize blood sugar levels, thus beneficial for diabetic patients. Sweet potatoes are a rich source of fiber, vitamins, minerals, and antioxidants and are a preferred choice of starchy food in many regions. According to a report published by the CBI Ministry of Foreign Affairs (Europe) in 2023, product promotion and diversification pertaining to sweet potatoes drive the demand for sweet potatoes and associated value-added products in Europe. The UK is a mature market for sweet potatoes in terms of consumption and import volume. Thus, the increasing demand for healthy alternatives to potato products is expected to create lucrative opportunities for the Europe frozen sweet potato hash brown and tater shots market in the coming years.  

On the contrary, lack of cold chain infrastructure in several countries hurdles the growth of Europe frozen sweet potato hash brown and tater shots market.

Based on product type, the Europe frozen sweet potato hash brown and tater shots market is bifurcated into hash brown and tater shots. The tater shots segment held 64.8% share of Europe frozen sweet potato hash brown and tater shots market in 2023, amassing US$ 23.30 million. It is projected to garner US$ 34.64 million by 2030 to expand at 5.8% CAGR during 2023–2030.

Based on end use, the Europe frozen sweet potato hash brown and tater shots market is bifurcated into residential and commercial. The commercial segment held 73.4% share of Europe frozen sweet potato hash brown and tater shots market in 2023, amassing US$ 26.41 million. It is projected to garner US$ 39.33 million by 2030 to expand at 5.9% CAGR during 2023–2030.

Based on country, the Europe frozen sweet potato hash brown and tater shots market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 39.7% share of Europe frozen sweet potato hash brown and tater shots market in 2023. It was assessed at US$ 14.27 million in 2023 and is likely to hit US$ 20.43 million by 2030, exhibiting a CAGR of 5.3% during 2023–2030.  

Key players operating in the Europe frozen sweet potato hash brown and tater shots market are Lamb Weston Holdings Inc, J.R. Simplot Company, Handy Food Innovation Ltd, and Conagra Brands Inc, among others.

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