At 4.1% CAGR, Europe Frozen Bakery products Market is Projected to be Worth US$ 5,100.51 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe frozen bakery products market was valued at US$ 3,684.89 million in 2023 and is expected to reach US$ 5,100.51 million by 2031, registering a CAGR of 4.1% from 2023 to 2031. Escalating sales of frozen food via e-commerece platforms and strategic initiatives by key market players are among the critical factors attributed to drive the Europe frozen bakery products market growth.

The emergence of e-commerce has transformed the way people shop and purchase food products. Increasing penetration of the Internet and smartphones, growing purchasing power of consumers, rising convenience provided by online retail shopping platforms, and rapid access to emerging technologies are among the key factors bolstering e-commerce. The online sales of food and beverages were driven significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments. Consumers continue to prefer buying frozen food via online retail channels. With the rising penetration of e-commerce across the globe, the manufacturers of frozen bakery products are enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other established e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the increasing sales of frozen food products via e-commerce platforms are expected to provide lucrative opportunities for frozen bakery product manufacturers to reach a wide consumer base during the forecast period.

On the contrary, the risk of contamination hampers the growth of Europe frozen bakery products market.

Based on product type, the Europe frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held 48.0% market share in 2023, amassing US$ 1,767.05 million. It is projected to garner US$ 2,455.80 million by 2031 to register 4.2% CAGR during 2023–2031.

In terms of category, the Europe frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held 92.5% share of Europe frozen bakery products market in 2023, amassing US$ 3,408.74 million. It is anticipated to garner US$ 4,706.25 million by 2031 to expand at 4.1% CAGR during 2023–2031.

By distribution channel, the Europe frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 56.9% share of Europe frozen bakery products market in 2023, amassing US$ 2,096.34 million. It is projected to garner US$ 2,865.17 million by 2031 to expand at 4.0% CAGR from 2023 to 2031.

Based on country, the Europe frozen bakery products market is categorized into Germany, France, Italy, the UK, Spain, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 61.0% share of Europe frozen bakery products market in 2023. It was assessed at US$ 2,248.89 million in 2023 and is likely to hit US$ 3,029.20 million by 2031, registering a CAGR of 3.8% during 2023–2031.

Key players operating in the Europe frozen bakery products market are Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company., among others.

• In Aug-2023, General Mills Inc. announced the expansion of its frozen dough plant in Joplin, Mo. The company has invested US$48 million to construct a new plant. The production site is expected to grow by more than 30,000 square feet by enhancing the workforce to 575 employees. The new frozen dough plant is expected to produce 1 billion pounds of frozen dough products annually.
• In Jan-2024, Conagra Brands Inc. entered into a partnership with Dolly Parton to develop a line of retail food items, including frozen products and refrigerated, grocery, and snack products.

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