Report : Europe Flavor Masking Agents for Food and Beverages Market Forecast to 2030 - Regional Analysis - by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)
At 6.2% CAGR, Europe Flavor Masking Agents for Food and Beverages Market is Speculated to be Worth US$ 48.14 Million by 2030, Says Business Market Insights
According to Business Market Insights' research, the Europe flavor masking agents for food and beverages market was valued at US$ 28.54 million in 2022 and is expected to reach US$ 48.14 million by 2030, registering a CAGR of 6.2% from 2022 to 2030. Technological advancements in flavor masking and wide array of applications are among the critical factors attributed to the Europe flavor masking agents for food and beverages market expansion.
Flavor masking agents are used in food products and beverages through various techniques and technologies such as microencapsulation, nanotechnology, polymer coating, organoleptic methods, hot melt extrusion, complexation, and spray drying. Nanotechnology aids in enhancing the solubility and stability of flavors, as well as providing controlled release properties. Thus, manufacturers increasingly use nanotechnology to make flavor masking agents.
Moreover, microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix. The flavor is released when the substance is heated or exposed to water. Spray drying, coacervation, polymerization, and other techniques are used in microencapsulation. In the microencapsulation process, the oil/water mixture is homogenized in the presence of wall material, followed by controlled spray drying. Wall materials include vegetable gums, starches, dextrin, proteins, cellulose esters, and others. Microencapsulation provides controlled flavor release at the right place and desired time. It protects the active ingredients (flavors) from moisture, acid, heat, oxidation, and ingredient interaction. It also provides the ease of handling ingredients as they are dry and free flowing, reducing overall transportation and handling costs. Microencapsulated flavor masking is highly shelf-stable, making it more desirable than other formats. The technology is not just for flavor and odor masking; it can also improve stability, prevent ingredient interaction, and modify the release of ingredients. Thus, technological advancements in the manufacturing of flavor masking agents bolster the flavor masking agents market growth across the world.
On the contrary, high manufacturing expenses results in high product cost hampers the growth of Europe flavor masking agents for food and beverages market.
Based on type, the Europe flavor masking agents for food and beverages market is segmented into sweet, salt, fat, bitter, and others. The bitter segment held 38.7% share of the Europe flavor masking agents for food and beverages market in 2022, amassing US$ 11.05 million. It is projected to garner US$ 19.05 million by 2030 to expand at 7.0% CAGR during 2022-2030.
By application, the Europe flavor masking agents for food and beverages market is segmented into bakery and confectionery; dairy and frozen desserts; beverages; meat, poultry, and seafood; meat substitutes; dairy alternatives; RTE and RTC meals; and others. The beverages segment held 27.3% share of the Europe flavor masking agents for food and beverages market in 2022, amassing US$ 7.79 million. It is projected to garner US$ 12.08 million by 2030 to expand at 5.6% CAGR during 2022-2030.
Based on country, the Europe flavor masking agents for food and beverages market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe held 32.7% share of Europe flavor masking agents for food and beverages market in 2022, amassing US$ 9.32 million. It is projected to garner US$ 14.71 million by 2030 to expand at 5.9% CAGR during 2022-2030.
Key players operating in the Europe flavor masking agents for food and beverages market are Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV, among others.
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