At 4.3% CAGR, Europe Eyelash Adhesives Market is Projected to be Worth US$ 785.02 Million by 2031, says Business Market Insights

According to Business Market Insights' research, the Europe eyelash adhesives market was valued at US$ 558.59 million in 2023 and is anticipated to reach US$ 785.02 million by 2031, registering a CAGR of 4.3% from 2023 to 2031. Increasing sales of beauty products through online sales channels and rising demand for eyelash extensions are among the critical factors attributed to drive the Europe eyelash adhesives market growth.

The emergence of e-commerce has transformed the way people shop and purchase beauty products. The upsurging penetration of smartphones and the internet, increasing purchasing power of consumers, quick access to emerging technologies, and convenience provided by online retail shopping platforms are among the major factors bolstering the e-commerce industry. Online channels provide a platform for brand awareness, product information, marketing, and showcasing product portfolios. Channels, such as e-commerce websites, allow major companies to reach a broad consumer base. It offers consumers distinct eyelash extension choices in terms of brands, designs, and styles, catering to the customer base of different regions. The proliferation of mobile applications has facilitated shopping on the go, making it convenient for consumers to purchase eyelash extensions and eyelash adhesives anytime and anywhere. Online sales generate valuable data on consumer behavior and preferences as well as trends. It enables brands to tailor their offerings and marketing strategies, and streamline product distribution and adjust inventory levels. Thus, the rising sales from online sales channels are expected to offer lucrative opportunities for the Europe eyelash adhesives market during the forecast period.

On the contrary, adverse effects of eyelash adhesives on health hamper the growth of Europe eyelash adhesives market.

Based on type, the Europe eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held 67.3% market share in 2023, amassing US$ 375.77 million. It is projected to garner US$ 519.48 million by 2031 to register 4.1% CAGR during 2023-2031.

In terms of distribution channel, the Europe eyelash adhesives market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 54.2% share of Europe eyelash adhesives market in 2023, amassing US$ 302.52 million. It is anticipated to garner US$ 413.64 million by 2031 to expand at 4.0% CAGR during 2023-2031.

Based on country, the Europe eyelash adhesives market is categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 37.6% share of Europe eyelash adhesives market in 2023. It was assessed at US$ 209.86 million in 2023 and is likely to hit US$ 269.96 million by 2031, registering a CAGR of 3.2% during 2023-2031.

Key players operating in the Europe eyelash adhesives market are CharmLash, CLD Creative Lash Design, ESQIDO, Gollee Cosmetics Limited, H.B. Fuller Company, HUDA BEAUTY, and Lost Artistry LTD., among others.

December 2022; Wincanton Group, a supply chain partner for UK business, has announced a partnership with Huda Beauty.


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