At 15.2% CAGR, Europe Digital English Language Learning Market is Projected to be Worth US$ 2,717.51 Million by 2030, says Business Market Insights

According to Business Market Insights' research, the Europe digital English language learning market was valued at US$ 876.01 million in 2022 and is expected to reach US$ 2,717.51 million by 2030, registering a CAGR of 15.2% from 2022 to 2030. Rising digitalization in educational sector and increasing gamification of language learning platforms are among the critical factors attributed to drive the Europe digital English language learning market growth.

A key driver in the market for digital language learning is gamification, or the incorporation of game aspects into non-gaming contexts. Gamification capitalizes on the inherent human desire for rewards, competition, and achievement, making learning enjoyable. In 2022, ~60% of all digital language learning platforms had some form of gamification combined with their systems. One of the industry leaders, Duolingo, revealed that consumers' retention rates were 50% higher for their gamified lessons when consumers interacted with them. Similarly, Babbel observed a 35% enhancement in lesson completion rates after the integration of game mechanics. The average yearly revenue increase of gamified learning platforms has been 20%, which is more than that of non-gamified platforms by almost 10%. A poll conducted in 2021 revealed that 45% of respondents were willing to pay more for platforms that offered sophisticated, gamified experiences, which was an increase compared to just 30% two years earlier. The advancements in AR and VR technologies are likely to provide even more immersive, gamified experiences. According to Babbel's projections, gamified platforms with AR or VR components may generate up to 25% of the total income from the digital language learning market by 2025. Therefore, the increasing gamification of language learning platforms is driving the digital English language learning market.

On the contrary, data security risks hamper the growth of Europe digital English language learning market.

Based on product type, the Europe digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held 60.6% market share in 2022, amassing US$ 530.77 million. It is projected to garner US$ 1,736.92 million by 2030 to register 16.0% CAGR during 2022-2030.

By business type, the Europe digital English language learning market is divided into B2B and B2C. The B2B segment held 71.5% share of Europe digital English language learning market in 2022, amassing US$ 625.92 million. It is projected to garner US$ 2,044.17 million by 2030 to expand at 15.9% CAGR from 2022 to 2030.

In terms of end-user, the Europe digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held 67.7% share of Europe digital English language learning market in 2022, amassing US$ 593.06 million. It is anticipated to garner US$ 1,684.23 million by 2030 to expand at 13.9% CAGR during 2022-2030. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct to consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the Europe digital English language learning market is categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that Germany captured 23.7% share of Europe digital English language learning market in 2022. It was assessed at US$ 207.88 million in 2022 and is likely to hit US$ 562.44 million by 2030, registering a CAGR of 13.2% during 2022-2030.

Key players operating in the Europe digital English language learning market are EF EDUCATION FIRST, Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, Babbel GmbH, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc, Duolingo Inc, and INLINGUA INTERNATIONAL LTD., among others.

• In November-2023, Macmillan Learning announced the launch of The Bedford Bookshelf, a digital platform that delivers a comprehensive and customizable collection of digital learning materials at an affordable price.
  
  
• In January-2021, Macmillan Education provided the highest quality books, tools, and content for students around the world and built strong partnerships with educators across their curriculum, language learning, and higher education divisions by introducing new methodologies, developing print and digital resources, and providing sound teaching practice and pedagogy that inspire learners to achieve more.
  
  

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