Report : Europe Dietary Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Vitamins, Minerals, Proteins and Amino Acids, Probiotics, Blends, and Others), Form (Tablets, Capsules and Softgels, Powders, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Capsules and Softgels Segment to Dominate Europe Dietary Supplements Market During 2021–2028
According to a new market research study on “Europe Dietary Supplements Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Form, and Distribution Channel” is expected to reach US$ 56,510.01 million by 2028 from US$ 38,656.84 million in 2021. The market is estimated to grow at a CAGR of 5.6% from 2021 to 2028. The report provides trends prevailing in the Europe dietary supplements market along with the drivers and restraints pertaining to the market growth. Accentuating awareness and popularity of dietary supplements and growing healthcare expenditure are the major factor driving the growth of the Europe dietary supplements market. However, availability of counterfeit products hinders the growth of Europe dietary supplements market.
In case of COVID-19, Europe is highly affected specially the UK. The COVID-19 pandemic has had a mixed impact on the dietary supplement sector. Initially, the COVID-19 had a substantial impact on the market because of the decrease in manufacturing. The imposition of lockdown halted manufacturing activities, resulting in a decrease in supply. In addition, travel restrictions around the world made it difficult to transport raw materials, which impacted the worldwide economy negatively. The region is estimated to suffer an economic hit due to the lack of revenue from various industries subjected to disruption in the supply chain. However, a shift in consumer lifestyle, rise in preference toward healthy dietary practices, and increase in consumption of dietary fibers have substantially promoted the demand for dietary supplements in the regional market.
The Europe dietary supplements market has been segmented based on type, form, distribution channel, and country. Based on type, the market is segmented into vitamins, minerals, proteins and amino acids, probiotics, and others. The vitamins segment dominated the market in 2020 and probiotics segment is expected to be fastest growing during forecast period. Based on form, the market has been segmented into tablets, capsules and softgels, powders, and others. The capsules and softgels segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on distribution channel, the market has been segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2020 and online retail segment is expected to be fastest growing during forecast period. Based on country, the market has been segmented into the UK, Germany, France, Italy, Russia, and rest of Europe.
Abbott; Amway Corp.; anona GmbH; Arkopharma; Bayer AG; GlaxoSmithKline plc.; Otsuka Holdings Co., Ltd; Pfizer Inc.; and The Bountiful Company are among the leading companies in the Europe dietary supplements market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Amway Corp. announced a partnership with South Korea-based Holzapfel Effective Microbes (HEM). The companies will produce personalized probiotics to promote wellness through gut-health-related benefits such as weight management, immunity, and brain health, skin health, and more.
Europe Dietary Supplements Market, By Country, 2020 and 2028 (%) 
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