At 4.3% CAGR, Europe Cosmetic Preservatives Market is Projected to be Worth US$ 196.88 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Europe cosmetic preservatives market was valued at US$ 140.25 million in 2023 and is expected to reach US$ 196.88 million by 2031, registering a CAGR of 4.3% from 2023 to 2031. Social media influence and celebrity endorsement and manufacturers' awareness of product safety are among the critical factors attributed to drive the Europe cosmetic preservatives market growth.

Market players increasingly prefer social media platforms to promote their skincare and makeup products instead of traditional commercial advertising. YouTube videos and celebrity promotions on Instagram, Twitter, Facebook, and various other social media platforms have significantly impacted the demand for skincare and makeup products across the globe. Skincare influencers on Instagram, including skin doctors or dermatologists, natural and organic skincare promoters, and skincare routine professionals, upload a wide diversity of content on their accounts, which further influences consumers to buy cosmetics and personal care products. They share daily skincare rituals, reviews on various products they use, tips and tricks on how to apply products optimally, and trusted brand endorsements and recommendations. Further, social media influencers collaborate with skincare and cosmetic brands. As a result, influencers are becoming conduits for customer feedback, shaping brand perception. Various celebrities across the globe own their own skincare and makeup brands, such as Rare Beauty by Selena Gomez, Fenty by Rihanna, Honest Beauty by Jessica Alba, Pattern by Tracee Ellis Ross, and Kylie Cosmetics by Kylie Jenner. The past four years have seen an increase in the number of celebrities launching their own brands. In June 2023, Beyoncé revealed on Instagram that she is starting a hair care product line in the coming years. Thus, the rising influence of social media platforms and celebrity endorsement is expected to create a huge opportunity for the cosmetic preservatives market growth during the forecast period.

On the flip side, government regulations on cosmetic preservatives usage and associated side effects hamper the growth of Europe cosmetic preservatives market.

By source, the Europe cosmetic preservatives market is bifurcated into natural and synthetic. The synthetic segment held 89.7% share of Europe cosmetic preservatives market share in 2023, amassing US$ 125.74 million. It is projected to garner US$ 175.53 million by 2031 to register 4.3% CAGR during 2023–2031.

In terms of product type, the Europe cosmetic preservatives market is segmented into parabens, formaldehyde releasers, organic acids, quaternary compounds, phenol derivatives, alcohols, and others. The organic acids segment held 38.1% share of Europe cosmetic preservatives market share in 2023, amassing US$ 53.42 million. It is projected to garner US$ 75.65 million by 2031 to register 4.4% CAGR during 2023–2031.

Based on application, the Europe cosmetic preservatives market is segmented into hair care, skin care, makeup products, toiletries, perfumes and deodorants, and others. The skin care segment held 39.1% share of Europe cosmetic preservatives market share in 2023, amassing US$ 54.83 million. It is projected to garner US$ 80.32 million by 2031 to register 4.9% CAGR during 2023–2031.

Based on country, the Europe cosmetic preservatives market is categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 37.2% share of Europe cosmetic preservatives market in 2023. It was assessed at US$ 52.16 million in 2023 and is likely to hit US$ 66.66 million by 2031, registering a CAGR of 3.1% during 2023–2031.

Key players operating in the cosmetic preservatives market are Akema S.R.L.; Ashland Inc; BASF SE; Clariant AG; Evonik Industries AG; Lanxess AG; Symrise AG; Celanese Corp; Tate & Lyle Plc; INEOS Group Holdings SA; Biosynth AG; Valtris Specialty Chemicals Inc; Sharon group; CHEMIPOL, S.A.; and SEIWA KASEI Co, Ltd. among others.

• In 2024: Akema S.R.L. announced that they are launching the Kem Nat Eco, a new multifunctional system COSMOS-approved. Kem Nat Eco is an exclusive combination of 100% vegetal origin ingredients for the formulation of self-preserving natural cosmetics without traditional preservatives.
• In 2024: Sharon Personal Care, a global supplier of innovative, environmentally friendly ingredient solutions for a broad range of personal care products, introduced Sharon AquaVita: Revolutionizing Preservation. This patent-pending technology is the world’s first vitamin-based multifunctional preservation platform.

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