FMCG Segment to Dominate Europe Consumer Video Feedback Software Market during 2020–2028

According to a new market research study on “Europe Consumer Video Feedback Software Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Deployment and End User,” is expected to reach US$ 638.02 million by 2028 from US$ 398.59 million in 2021. The market is estimated to grow at a CAGR of 7.0% from 2021 to 2028. The report provides trends prevailing in the Europe consumer video feedback software market along with the drivers and restraints pertaining to the market growth. Rising Fast Moving Consumer Goods (FMCG) and retail industries is the major factor driving the growth of the Europe consumer video feedback software market. However, inadequacy of adoption in developing countries hinder the growth of Europe consumer video feedback software market.

The impact of COVID-19 differed from country to country across Europe as selected countries witnessed an increase in the number of recorded COVID-19 cases and subsequently attracted strict lockdown and social isolation. However, Western European countries such as Germany, France, Russia, and the UK have seen a comparatively modest decrease in their growth activities because of the robust healthcare system. All major retail stores (except stores that were offering essentials), restaurants, and hotels had shut down their services for at least five months in all the major European economies. Many small retailers who were planning to implement consumer video feedback software in the beginning of 2020 have postponed their software implementation process. However, with slow recovery from COVID-19 cases in the beginning of 2021, many retail stores, hospitality, and FMCG industry in countries such as the UK and Germany have started rebounding in terms of sales. The footfall in malls and restaurants in 2021 is slowly reaching the pre lockdown situation, thereby helping the Europe consumer video feedback software market to recover

The Europe consumer video feedback software market is segmented on basis of parameters such as deployment, end users, and country. On basis of deployment, the Europe consumer video feedback software market is categorized as cloud and on-premises. In 2020, the cloud segment held the largest share Europe consumer video feedback software market.  Based on end-user, the market is segmented into FMCG, BFSI, electronics, IT and telecom, retail, hospitality, and other end users. In 2020, the FMCG segment held the largest share Europe consumer video feedback software market. On basis of country, the Europe consumer video feedback software market is categorized as Germany, France, Italy, UK, Russia, the rest of Europe. In 2020, the Germany held the largest share Europe consumer video feedback software market

FocusVision; Medallia Inc.; Product Peel, Inc.; Qualtrics; Typeform; UserTesting; Voxpopme; are among the leading companies in the Europe consumer video feedback software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, UserTesting has announced the release of their January 2021 product, which features new test types for both online and mobile experiences, as well as interactive visualization via click maps.

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