Increasing Adoption of New Broadcast Technologies to Drive Europe Broadcast Infrastructure Market During 2021–2028

According to a new research study on “Europe Broadcast Infrastructure Market to 2028 – COVID-19 Impact and Regional Analysis – by Component, Technology, and Application,” the market is expected to reach US$ 2,295.7 million by 2028 from US$ 1,284.6 million in 2021. The broadcast industry is witnessing a significant demand for new broadcasting technologies such as internet protocol television (IPTV), web TV, high-definition television (HDTV), and pay-per-view. With continuous improvements in digitalization and increase in disposable income, the market is witnessing a high adoption rate of IPTV, HDTV, and others. Increasing access to data in rural areas has dramatically uplifted the streaming video market. Another key factor driving the broadcast infrastructure market is an integrated platforms consisting of servers, set-top-boxes, and video content protection system, along with appropriate tools, middleware, and billing, allowing the provision of a variety of TV services in several formats, such as video-on-demand, streaming, and time-shifted TV, based on a combination of underlying IP networks and DSL or optical access systems. All the advancements and developments are likely to have a significant positive impact on the market growth during the forecast period.

The outbreak of the COVID-19 pandemic is expected to have a bigger impact on economies such as UK, Italy and Germany the imbalance in the demand and supply side, and the lockdown phase in several European countries have significantly impacted the broadcast infrastructure market in the first half of 2020. The growth of the broadcast infrastructure market is hampered due to the temporary shutdown of production plants and the scarcity of laborers which highly impacted the broadcasting hardware production. Moreover, the lockdown phase has drastically affected the supply chain, which has further affected the ability of companies to deploy advanced components to enhance their infrastructure competencies. Furthermore, the TV networks are strengthening themselves for a drastic drop in ad sales revenue as brands have slashed marketing budgets and pulled campaigns amid the COVID-19 pandemic. The pandemic has had a massive impact on the broadcast industry, shaping regulatory guidance, and disrupting new trends, as well as strict compliance with COVID-19 protocols in the UK, Spain, Germany, Italy, and France. However, with the normalization of economies across Europe, the production of broadcasting hardware gained its momentum. Also, with the extended remote working culture across the region, the adoption of various broadcasting channel is expected to rise thereby having a significant growth opportunity for growth of the market in the forecast period. Thus, the overall impact of COVID-19 on the European region is low to moderate.

The Europe broadcast infrastructure market is segmented into component, technology, application, and country. Based on component, the market is further segmented into hardware, software, and services. The software segment dominated the Europe broadcast infrastructure market in 2020. Based on technology, the market is subsegmented into digital broadcasting and analog broadcasting. The digital broadcasting segment dominated the Europe broadcast infrastructure market in 2020. Based on application, the market is categorized into OTT, terrestrial, satellite, IPTV, and others.

Cisco Systems, Inc.; Clyde Broadcast Technology; CS Computer Systems Ltd.; Dacast Inc.; EVS Broadcast Equipment SA; Grass Valley; Kaltura; Nevion; and Ross Video Ltd. are among the leading companies in the Europe Broadcast Infrastructure Market. The companies focus on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Israeli Broadcaster Reshet13 partnered with Kaltura for Power D2C Streaming Service. Seamless migration of the D2C service of one of Israel’s largest TV companies to Kaltura technology was completed in only six weeks by the company, giving an enhanced customer experience.

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