Report : Europe Bread Market Forecast to 2030 – Regional Analysis – by Type (Loaves, Sandwich Bread, Baguettes, Burger Buns, and Others); Category (Organic and Conventional); and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

At 2.9% CAGR, the Europe Bread Market is Speculated to be worth US$ 121,271.48 million by 2030, says Business Market Insights

According to Business Market Insights’ research, the Europe bread market was valued at US$ 99,087.18 million in 2023 and is expected to reach US$ 121,271.48 million by 2030, registering a CAGR of 2.9% from 2023 to 2030. High demand for gluten-free products and product innovation are among the critical factors attributed to the Europe bread market expansion.             

There is significance increase in the awareness and diagnoses of gluten-related disorders such as celiac disease and gluten sensitivity among the consumers. As a result, more individuals are seeking gluten-free alternatives to manage their conditions effectively. Celiac disease is an inherited autoimmune disorder. The symptoms are triggered by "gluten," the name was given to specific proteins in wheat, including spelt and kamut, barley, rye, and a triticale—a cross between wheat and rye. In celiac disease, the body's immune system responds abnormally to gluten, resulting in inflammation and damage to the lining of the small intestine and reduces the absorption of iron, calcium, vitamins A, D, E, K, and folate. The bread varieties are often made of wheat, barley, and rye.

Consumers suffering from celiac disorder often opt for gluten-free bread. Consumer preference for gluten-free bread encourages market players to develop new and innovative health beneficiary products. In May 2019, Three Bakers Gluten-Free Bakery, announced the launch of 'Larger Gluten-Free Bread Loaves.' These loaves are available in the new 'Large Slice Whole Grain White' and 'Large Slice Golden Flax flavors.' Thus, the ongoing trend of adoption of gluten-free bread is influencing the manufacturers to focus on introducing clean labeled, gluten-free products that provide nutritional benefits to the consumer.

On the contrary, fluctuating prices of ingredients hurdles the growth of Europe bread market. 

By type, the Europe bread market is segmented into loaves, sandwich bread, baguettes, burger buns, and others. The baguettes segment held 37.0% market share in 2023, amassing US$ 36.66 billion. It is projected to garner US$ 44.98 billion by 2030 to expand at 3.0% CAGR during 2023–2030.

Based on category, the Europe bread market is bifurcated into organic and conventional. The conventional segment held 89.1% market share in 2023, amassing US$ 88.27 billion. It is projected to garner US$ 107.09 billion by 2030 to expand at 2.8% CAGR during 2023–2030.

Based on distribution channel, the Europe bread market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 41.0 % market share in 2023, amassing US$ 40.64 billion. It is projected to garner US$ 49.01 billion by 2030 to expand at 2.7% CAGR during 2023–2030.

Based on country, the Europe bread market has been categorized into the UK, Russia, Germany, France, Italy, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 42.7% share of Europe bread market in 2023. It was assessed at US$ 42.35 billion in 2023 and is likely to hit US$ 48.68 billion by 2030, exhibiting a CAGR of 2.0% during 2023–2030.            

Key players operating in the Europe bread market are Campbell Soup Co., Groupo Bimbo SAB de CV, Dr Schar AG, and Associated British Foods Plc, among others.

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