At 6.1% CAGR, the Europe Beach Towels Market is projected to be worth US$ 189.04 million by 2028, says Business Market Insights

According to Business Market Insights’ research, the Europe beach towels market was valued at US$ 132.27 million in 2022 and is expected to reach US$ 189.04 million by 2028, registering a CAGR of 6.1% from 2022 to 2028. Growing recreational activities at beaches and increasing demand for antimicrobial beach towels are the critical factors attributed to the Europe beach towels market expansion.

Beach sand contains harmful microbes that affect human health. The most common pathogenic bacteria in the seaside environment belong to the genera Staphylococcus and Streptococcus. Beach visitors frequently contract skin and hair infections due to microbial contamination. Several rising prevalence of illness caused by microbial contamination is making people conscious about health and hygiene, eventually demanding antimicrobial beach towels. Antimicrobial beach towels linens are infused with germ-killing and odor-destroying properties, which help in keeping the skin safe. Using these towels has reportedly reduced instances of hair and skin-based problems and fungal infections. Beach towels also withstand bleach and peroxide, making them incredibly versatile. These aspects are responsible for catalyzing the demand for antimicrobial towels and driving the Europe beach towels market.

On the contrary, availability of substitutes hurdles the growth of Europe beach towels market.

Based on type, the Europe beach towels market is bifurcated into anti-microbial and regular. The regular segment held 79.5% market share in 2022, amassing US$ 105.15 million. It is projected to garner US$ 146.61 million by 2028 to expand at 5.7% CAGR during 2022–2028.

Based on material type, the Europe beach towels market is segmented into cotton, microfiber, polyester, and others. The cotton segment held 52.1% market share in 2022, amassing US$ 68.98 million. It is projected to garner US$ 96.44 million by 2028 to expand at 5.7% CAGR during 2022–2028.        

Based on distribution channel, the Europe beach towels market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 38.3% market share in 2022, amassing US$ 50.72 million. It is projected to garner US$ 70.91 million by 2028 to expand at 5.7% CAGR during 2022–2028.

Based on country, the Europe beach towels market has been categorized into the UK, Germany, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 24.0% market share in 2022. It was assessed at US$ 31.69 million in 2022 and is likely to hit US$ 41.90 million by 2028, exhibiting a CAGR of 4.8% during the forecast period.

Key players dominating the Europe beach towels market are Canningvale Australia Pty Ltd., Dock & Bay Ltd, Hatton Textiles International Ltd., Oasis Towels, Pendleton Woolen Mills Inc., Qihai Textile Co. Ltd., Sandex Corp, and Snappy Towels Inc. among others.

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