Report : Europe Barcode Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Application (Package Tracking, Employee Attendance and Time Tracking, Asset Management, and Others) and End-User (BFSI, Transportation and Logistics, Manufacturing, Healthcare, Retail, and Others)

Manufacturing Segment to Dominate Europe Barcode Software Market during 2019–2027

According to a new market research study on “Europe Barcode Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Application and End User” is expected to reach US$ 236.04 million by 2027 from US$ 136.12 million in 2019. The market is estimated to grow at a CAGR of 7.2% from 2020 to 2027. The report provides trends prevailing in the Europe barcode software market along with the drivers and restraints pertaining to the market growth. Growing usage of barcodes in logistics & transportation and healthcare sectors are among the major factor driving the growth of the Europe barcode software market. However, concerns related to security hinder the growth of Europe barcode software market.    

The Europe barcode software market is segmented based on application and end-user. Based on application, the market is segmented into asset management, package tracking, employee attendance and time tracking, and others. The asset management segment accounted for the largest revenue share in 2019. Based on end-user, the market is segmented into manufacturing, transportation and logistics, retail, healthcare, and others. The manufacturing segment accounted for the largest revenue share in 2019.

Europe is another important region for the growth of barcode software market due to presence of many developed countries such as Germany, the UK, France, Italy, Norway, and Sweden, wherein industry spending on advanced and effective technology solutions is high. Manufacturing, healthcare, and retail are the key verticals in this region, which contribute significantly to the growth of the barcode software market in Europe. Currently, Russia, the UK, France, Italy, Germany, etc., are the major countries affected by the COVID-19 outbreak. To manage the outbreak, the governments in various European countries have imposed lockdowns and movement restrictions multiple times in the past 10 months. The recent second wave of COVID outbreak led to a month-long lockdown in several European countries, such as France and UK, Germany, Spain among others. Despite the negative impact of the COVID 19 outbreak on economies, the demand for barcode software solutions is minimally affected as many crucial businesses were operational. In fact, the pandemic has created new digitization opportunities to reduce human involvement in various processes in small and medium enterprises. To effectively manage the supply chain, enterprises are replacing outdated manual processes with automated data collection, mobile barcoding, and various mobile barcode apps.

Bluebird Inc., CVISION Technologies, Datalogic S.P.A., DENSO ADC, Honeywell International, Inc., NCR Corporation, and Zebra Technologies Corporation are among the leading companies in the Europe barcode software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Bluebird (, an enterprise total IoT solution specialist, announced on the 8th that the new RFID products with its 20 years of accumulated technology and know-how will be showcased at NRF (National Retail Federation), the largest retail technology expo in North America held in New York on the coming 12th.

The report segments the Europe Barcode Software Market follows:

 Europe Barcode Software Market – By Application

  • Package Tracking
  • Employee Attendance and Time Tracking
  • Asset Management
  • Others

Europe Barcode Software Market – By End-User

  • BFSI
  • Transportation and Logistics
  • Manufacturing
  • Healthcare
  • Retail
  • Others

Europe Barcode Software Market – By Country

  • France
  • Germany
  • Italy
  • UK
  • Russia
  • Rest of Europe   
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