At 14.1% CAGR, the Europe Anti-counterfeit packaging market is projected to be worth US$ 90.26 million by 2030, says Business Market Insights

According to Business Market Insights Research, the Europe anti-counterfeit packaging market was valued at US$ 31.40 million in 2022 and is expected to reach US$ 90.26 million by 2030, registering a CAGR of 14.1% from 2022 to 2030. Growing demand from pharmaceutical industry and increasing cases of counterfeiting and stringent regulations associated with anti-counterfeit packaging are the critical factors attributed to the Europe anti-counterfeit packaging market expansion.

Counterfeit pharmaceutical products are fake or unauthorized replicas of genuine medications intentionally mislabeled, adulterated, or substandard in quality. Counterfeit pharmaceutical products pose significant risks to public health and safety, leading to a growing concern among regulatory bodies, pharmaceutical companies, and consumers. The pharmaceutical industry is particularly vulnerable to counterfeiting due to the high value and demand for medications, complex global supply chains, and the potential for substantial financial gain for counterfeiters. According to Interpol, the global trade in illicit pharmaceuticals is a substantial crime area, which is valued at US$ 4.4 billion, as it attracts the involvement of organized crime groups worldwide. According to the Pharmaceutical Security Institute, in 2020, officials uncovered 4,344 incidents of counterfeiting, illegal diversion, and theft of pharmaceuticals in 137 countries. In 2022, Interpol Operation—Pangea XV with police, customs, and health regulatory authorities from 94 countries led to the seizing of US$ 11 million in illicit medicines, issuing of 200 search warrants, and shutdown or removal of over 4,000 web links—including websites and online marketplaces containing adverts for illicit products. Anti-counterfeit packaging provides measures to ensure the authenticity, traceability, and integrity of pharmaceutical products throughout the supply chain. These packaging solutions incorporate advanced technologies such as tamper-evident labels, holograms, unique serialization codes, track-and-trace systems, and RFID tags to enable product authentication and detect any signs of tampering or unauthorized handling. The implementation of anti-counterfeit packaging in the pharmaceutical industry helps combat the proliferation of counterfeit drugs, safeguards patients' well-being, maintains brand reputation, and ensures compliance with regulatory requirements. The threat of counterfeit drugs persists as the pharmaceutical market continues to expand globally. Hence, the demand for anti-counterfeit packaging solutions in the pharmaceutical industry is growing, which is driving the Europe anti-counterfeit packaging market.

On the contrary, usage complexity of anti-counterfeit packaging hurdles the growth of Europe anti-counterfeit packaging market.

Based on technology, the Europe anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. The barcode segment held 31.4% share of Europe anti-counterfeit packaging market in 2022, amassing US$ 9.84 million. It is projected to garner US$ 26.24 million by 2030 to expand at 13.0% CAGR during 2022–2030.

Based on application, the Europe anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. The food and beverage segment held 21.6% share of Europe anti-counterfeit packaging market in 2022, amassing US$ 6.80 million. It is projected to garner US$ 21.90 million by 2030 to expand at 15.8% CAGR during 2022–2030.

Based on country, the Europe anti-counterfeit packaging market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that France captured 22.6% share of Europe anti-counterfeit packaging market in 2022. It was assessed at US$ 7.09 million in 2022 and is likely to hit US$ 21.37 million by 2030, exhibiting a CAGR of 14.8% during 2022–2030.

Key players profiled in the Europe anti-counterfeit packaging market report are Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, and Octane5 International LLC, among others.

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