Report : Australia A2P SMS Market to 2027 - Country Analysis and Forecasts by Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); Business Model (Large Enterprise and SMEs); Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, and Other Services); and End-user (BFSI, Media & Entertainment, Travel & Transport, Hospitality, Retail, and Others)

The Australia A2P SMS Market was valued US$ 470.5 Mn in 2018 and is expected to reach US$ 828.3 Mn by 2027, with a CAGR growth rate of 6.8% in the forecast period from 2019 to 2027. 


Increasing demand, growing business models, changing customer lifestyle, and high adoption rate of mobile are the major factors supporting the enhancement of individual investments on mobile applications. The ubiquitous nature of SMS guarantees the frequent and quick reach out to customers who are staying in far-off places, which has encouraged marketers to opt for this communication channel. The sturdy inclination towards SMS for marketing and other associated activities has been proved effective and subsequently been implemented by various industry verticals. Growing adoptions of A2P SMS is resulting in the growth of revenues generated by A2P SMS compared to P2P SMS. The significance of promotional and marketing campaigns has cheered marketers to find different communication channels for businesses, and therefore, A2P SMS has become one of the primary revenue sources with high adoption rates. Hospitality, media and Entertainment industry, travel and transport industry, and retail industry are the major users of A2P SMS for CRM (Customer Relationship Management) services, interactive services, and promotional campaigns.


Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and soon start enjoying the benefits of A2P SMS. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support. Despite the opportunities presented to them, operators sometimes aren’t capable of taking advantage of A2P SMS.

A2P SMS delivery and management are resources and time-intensive, but network operators would not prioritize it and invest in new technologies to take care of the above mentioned two factors. This relationship has been vital until recent times, but dynamics always change according to time. With the creation of the Business-as-a-Service (BaaS) proposition, operators have benefited a lot. There would be a lot to offer for service providers rather than merely providing a connection of existing infrastructure to an operator’s network. In this case, the specialized messaging provider would provide the entire messaging platform along with the managed services. Instead of working as separate entities, messaging specialists partnering directly with operators lies in the future for A2P SMS. They would be benefited from the infrastructure of the messaging provider and the experience of the messaging provider in the particular domain. As SMS reaches nearly 6 billion mobile devices across the world being the only communication tool to boast those numbers, this will provide the operators once again earn the benefits of this ubiquitous and versatile technology.


The report segments the Australia A2P SMS Market as follows:


Global Australia A2P SMS Market – By Type

  • Traditional & Managed Messaging Business Model
  • Cloud API Messaging Platform


Australia A2P SMS Market – By Business Model

  • Small & Medium Enterprise
  • Large Enterprise           

Australia A2P SMS Market – By Application

  • Pushed Content Services
  • Interactive Services
  • Promotional Campaigns
  • CRM Services
  • Other Services

Australia A2P SMS Market – By Vertical

  • BFSI
  • Media & Entertainment
  • Travel & Transport
  • Hospitality
  • Retail
  • Others


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