Asia-Pacific Subscriber Data Management Market is expected to reach US$ 3,383.35 million by 2028

Cloud Segment to Dominate APAC Subscriber Data Management Market During 2021–2028  

According to a new market research study on “APAC Subscriber Data Management Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Solution, Network Type, Deployment, and Application” is expected to reach US$ 3,383.35 million by 2028 from US$ 1,092.57 million in 2021. The market is estimated to grow at a CAGR of 17.5% from 2021 to 2028. The report provides trends prevailing in the APAC subscriber data management market along with the drivers and restraints pertaining to the market growth. Burgeoning investments for product innovation and growth and growth opportunities in developing economies are the major factor driving the growth of the APAC subscriber data management market. However, common problems in subscriber data management solutions hinders the growth of APAC subscriber data management market.    

In case of COVID-19, APAC is highly affected especially India. Many global brands and technological companies are headquartered in the region. According to the Organization for Economic Co-operation and Development (OECD), the pandemic has affected major economies such as China, India, Australia, and Japan, which are experiencing inflation. The rapid outbreak of the COVID-19 pandemic has led to strict lockdowns across the region since the starting of 2020. China is the manufacturing hub of hardware and servers, also it is the leading exporter for raw material to manufacture the same across the globe. The sudden travel restriction imposed by local government bodies led to supply chain disruption, thereby negatively impacting the manufacturing of hardware for the market. The outbreak of the pandemic has positively impacted the subscriptions across the region as more and more people were forced to stay at home. For instance, Netflix Australia has benefited directly from the coronavirus pandemic-related streaming boom, with the video giant increasing its local revenue by 17 percent in 2020. OTT providers are attempting to accommodate the growing entertainment thirst of viewers despite the nationwide ban. According to a recent study conducted by mobile marketing platform InMobi, 46% of viewers watch more material online. Various OTT service providers like Amazon Prime Video and Zee5 offered free shows to watch to attract more consumers in the platform. As a result of this, Zee5 experienced a 80% increase in subscription in the year 2020. Thus, the rise in subscription across the channels are accumulating more data to be managed thereby contributing to the high adoption of subscriber data management solutions over the years.

The APAC subscriber data management market is segmented on the basis of solution, network type, deployment, application, and country. Based on solution, the market is bifurcated into user data repository, subscriber data federation, policy management, and identity management. The user data repository segment dominated the APAC subscriber data management market in 2020 and subscriber data federation segment is expected to be fastest growing during forecast period. Based on network type, the market is sub segmented into fixed networks and mobile networks. The fixed networks segment dominated the APAC subscriber data management market in 2020 and mobile networks segment is expected to be fastest growing during forecast period. Based on deployment, the market is divided into cloud and on-premise. The cloud segment dominated the APAC subscriber data management market in 2020 and same segment is expected to be fastest growing during forecast period. By application, the market is bifurcated into voice over IP and mobile. The voice over IP segment dominated the APAC subscriber data management market in 2020 and mobile segment is expected to be fastest growing during forecast period.  Based on country, the market is segmented into China, India, Japan, Australia, South Korea, and rest of APAC.

Cisco Systems, Inc.; Enea AB; Hewlett Packard Enterprise Development LP (HPE); Huawei Technologies Co., Ltd.; Nokia Corporation; Oracle Corporation; R Systems International Limited; Sandvine; Telefonaktiebolaget LM Ericsson; and ZTE Corporation are among the leading companies in the APAC subscriber data management market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, Huawei has extended its business partnership with MYTILINEOS globally, by signing a memorandum of cooperation regarding the supply of innovative and reliable Huawei string inverters, for PV plants including but not limited to the UK, Uzbekistan, Spain, and Cyprus.