At 10.0% CAGR, Asia Pacific Sports Nutrition Market is Projected to be Worth US$ 9,378.53 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Asia Pacific sports nutrition market was valued at US$ 4,386.24 million in 2023 and is expected to reach US$ 9,378.53 million by 2031, registering a CAGR of 10.0% from 2023 to 2031. Increasing strategic initiatives by key players and rising engagement of consumers in physical fitness activities are among the critical factors attributed to the Asia Pacific sports nutrition market expansion.

With the growing demand for sports nutrition products globally, key players are taking various strategic initiatives to differentiate themselves from their competitors. Several manufacturers are launching innovative products. For instance, in March 2024, Garden of Life LLC, announced an expansion in its sport supplements product category by launching a new supplement formulated for workout recovery as well as enhancing skin radiance. In April 2023, Buildyourgoals, a sports nutrition company, announced the launch of four additional sports supplements in different flavors, including watermelon, orange, fresh brew coffee, and kiwi. Additionally, in December 2023, DYMATIZE ENTERPRISES, LLC, a sports nutrition company, announced the expansion of its high-performance ISO100 protein powder product line by partnering with DD IP Holder LLC. With this collaboration, the company launched a new range of protein powders with the flavor and taste of Glazed Donuts from DD IP Holder LLC.

Various manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base which is further boosting the growth of the sports nutrition market. In 2024, Optimum Nutrition partnered with Olympic medallist PV Sindhu to continue promoting women's excellence in sports and fitness. In 2024, online sports nutrition brand Myprotein expanded its multi-year partnership with HYROX to become the event series' official global nutrition partner. In conjunction with this, they have launched an exclusive Myprotein x HYROX nutrition range.

Several manufacturers are focusing on mergers and acquisitions to expand their product portfolio and strengthening their brand presence in the sports nutrition market. In 2024, Japan's Daiichi Sankyo Healthcare Co. Ltd. acquired the sports nutrition brand DNS, marking its expansion from pharmaceuticals into functional foods for oral and skin care and its entry into the sports nutrition market. Such strategic investments is expected to further boost the market growth of the sports nutrition during the forecast period.

On the contrary, potential side-effects of sports supplements hamper the growth of Asia Pacific sports nutrition market. 

Based on product type, the Asia Pacific sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held 66.6% market share in 2023, amassing US$ 2,921.09 million. It is projected to garner US$ 6,182.26 million by 2031 to register 9.8% CAGR during 2023–2031.

In terms of distribution channel, the Asia Pacific sports nutrition market is categorized into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 55.7% share of Asia Pacific sports nutrition market in 2023, amassing US$ 2,444.08 million. It is projected to garner US$ 5,152.53 million by 2031 to expand at 9.8% CAGR during 2023–2031.

Based on country, the Asia Pacific sports nutrition market has been categorized into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. Our regional analysis states that China captured 32.3% share of Asia Pacific sports nutrition market in 2023. It was assessed at US$ 1,415.88 million in 2023 and is likely to hit US$ 2,947.67 million by 2031, exhibiting a CAGR of 9.6% during 2023–2031.

Key players operating in the Asia Pacific sports nutrition market are Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; and Herbalife Nutrition Ltd., among others.

• In March 2024, Amway's XS Energy and Sports Nutrition entered into an exclusive partnership with The Orlando Squeeze and became the exclusive sponsor of the Orlando Squeeze with a focus on delivering positive energy and making the most of every moment for professional and non-professional pickleball athletes.
• In January 2024, GNC's PRO Performance and Beyond Raw expanded their portfolios to include two new Vitapak programs to support entry-level, active, and advanced fitness performance to help consumers at any stage achieve their goals. Designed for both fitness beginners and fitness enthusiasts, PRO Performance Active Fitness Vitapak is a daily vitamin stack that supports a healthy and active lifestyle focusing on core wellness and immunity, endurance, and electrolytes, as well as brain, heart, and joint support.

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