Report : Asia Pacific Playout Solutions Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services) and Application (Sports, News, Entertainment, Lifestyle and Fashion, and Others)
At 10.0% CAGR, the Asia Pacific Playout Solutions Market is speculated to be worth US$ 503.90 million by 2028, says Business Market Insights
According to Business Market Insights research, the Asia Pacific playout solutions market was valued at US$ 313.43 million in 2023 and is expected to reach US$ 503.90 million by 2028, registering a CAGR of 10.0% from 2023 to 2028. Increase in demand for personalized broadcasting services and rise in cloud-based playout solutions are the critical factors attributed to the Asia Pacific playout solutions market expansion.
The enthusiasm toward video-on-demand (VOD) services among the population is growing exponentially in today’s fast and technologically advanced world. With the availability of unlimited choices, such as Amazon Prime, Netflix, YouTube, Hotstar, and Disney plus, and on-demand channels of the broadcasters, the viewers have more variety than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide. For instance, according to an article, 99% of the Australian population utilizes terrestrial broadcast networks. According to Verdict Media Limited, terrestrial is the most widely used television platform in Thailand. The percentage of the television audience who watched terrestrial television was 88.6% in Thailand at the end of 2018. The terrestrial broadcast network has become an important connection to news and current affairs, live sport and culture, and general programming between broadcasters and their viewers. Thus, increasing demand for terrestrial television will require more and more playout solution and will drive the Asia Pacific playout solutions market growth in coming future.
On the contrary, complexity in integration and privacy concerns hampers the Asia Pacific Playout Solutions Market.
Based on component, the Asia Pacific playout solutions market is segmented into hardware, software, and services. The software segment held 47.2% share of Asia Pacific Playout Solutions Market in 2023, amassing US$ 147.94 million. It is projected to garner US$ 245.05 million by 2028 to expand at 10.6% CAGR during 2023–2028.
Based on application, the Asia Pacific playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held 33.2% share of Asia Pacific Playout Solutions Market in 2023, amassing US$ 104.14 million. It is projected to garner US$ 174.25 million by 2028 to expand at 10.8% CAGR during 2023–2028.
Based on country, the Asia Pacific playout solutions market has been categorized into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. Our regional analysis states that China captured 31.8% share of Asia Pacific Playout Solutions Market in 2023. It was assessed at US$ 99.63 million in 2023 and is likely to hit US$ 173.05 million by 2028, exhibiting a CAGR of 11.7% during the forecast period.
Key players dominating the Asia Pacific playout solutions market are Amagi; Belden Incorporated (Grass Valley); BroadStream Solutions; Evertz; Florical Systems; Harmonic Inc; Imagine Communications; and Playbox Technology, among others.
- In 2022; Amagi announced the general availability of its broadcast-grade cloud playout product, Amagi CLOUDPORT, on Google Cloud Marketplace. The partnership elevates Amagi's SaaS offerings to its customers by combining the advantages of Amagi's live and on-demand video infrastructure services with Google Cloud's solutions.
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