At 25.9% CAGR, Asia Pacific Mobile Threat Defense Market is Projected to be Worth US$ 3,931.46 Million by 2030, says Business Market Insights

According to Business Market Insights’ research, the Asia Pacific mobile threat defense market was valued at US$ 621.54 million in 2022 and is expected to reach US$ 3,931.46 million by 2030, registering a CAGR of 25.9% from 2022 to 2030. Rising small & medium enterprises and integration of AI and other advanced technologies are among the critical factors attributed to drive the Asia Pacific mobile threat defense market growth.

SMEs are major contributors to economic growth as they account for the majority of businesses worldwide, i.e., about 90%. However, due to financial constraints, the growth of SMEs slows down. Thus, the government sectors support SMEs to expand their business, which further contributes to the economic growth of any country.

For instance,

• World Bank Group focuses on improving SMEs' access to finances and obtaining innovative solutions to unlock various sources of capital. It also provides Advisory and Policy Support for SMEs finance that helps them adopt innovative solutions.
• According to the Capterra India Survey in August 2023, around 40% of respondents received government funding for digitalization at least once, and around 20% received it multiple times. In addition, Indian government initiatives such as the RAMP programme, MSME Innovative Scheme, and ASPIRE scheme focus on boosting SMEs' digitalization.

As businesses are going digital, securing mobile devices from potential cyberattacks has become crucial for any organization. Government support to provide financial aid to small and medium businesses boosts their capability to leverage advanced solutions to secure their company's critical information from attacks such as phishing, malware, and ransomware. Thus, government support for SMEs contributes to huge opportunities for the mobile threat defense market growth.

On the contrary, drawbacks of mobile threat defense hamper the growth of Asia Pacific mobile threat defense market.

Based on operating system, the Asia Pacific mobile threat defense market is bifurcated into android and iOS. The android segment held 70.5% market share in 2022, amassing US$ 438.19 million. It is projected to garner US$ 2,684.94 million by 2030 to register 25.4% CAGR during 2022–2030.

In terms of enterprise size, the Asia Pacific mobile threat defense market is divided into large enterprise and SMEs. The large enterprise segment held 59.1% share of Asia Pacific mobile threat defense market in 2022, amassing US$ 367.44 million. It is projected to garner US$ 2,048.57 million by 2030 to expand at 24.0% CAGR from 2022 to 2030.

By end user, the Asia Pacific mobile threat defense market is categorized into IT and telecom, BFSI, manufacturing, retail and E-commerce, government and others. The IT and telecom segment held 26.9% share of Asia Pacific mobile threat defense market in 2022, amassing US$ 167.23 million. It is predicted to garner US$ 1,065.00 million by 2030 to expand at 26.0% CAGR between 2022 and 2030.

Based on country, the Asia Pacific mobile threat defense market is categorized into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. Our regional analysis states that China captured 33.9% share of Asia Pacific mobile threat defense market in 2022. It was assessed at US$ 210.76 million in 2022 and is likely to hit US$ 1,283.33 million by 2030, registering a CAGR of 25.3% during 2022–2030.

Key players operating in the Asia Pacific mobile threat defense market are Sophos Ltd, Lookout Inc, SentinelOne Inc, Microminder Cybersecurity, AO Kaspersky Lab, Ivanti, SAP SE, Cisco Systems Inc, Zimperium Inc and Broadcom Inc, among others.

• In November 2023, Zimperium announced it had taken the next step in supporting the Australian government by initiating an IRAP assessment of its Mobile Threat Defense(MTD) solution in a sovereign Australian data center—enabling agencies and critical infrastructure organizations to seamlessly adopt mobile threat defense capabilities to detect mobile breaches and protect data.
• In April 2023, Lookout, Inc., the endpoint-to-cloud security company, announced the availability of Lookout Mobile Endpoint Security, the industry's most advanced mobile endpoint detection and response (EDR) offering for managed security service providers (MSSPs). This solution enables MSSPs to deliver a complete turn-key program for identifying risk, protecting sensitive data, and securing their customers' mobile devices. With Lookout's Mobile EDR, MSSPs can help organizations reduce the risk of a data breach through mobile phishing, ransomware, and exploitation of device and app vulnerabilities.

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