At 7.6% CAGR, the Asia Pacific Meat Snacks Market is Projected to be Worth US$ 4,348.50 million by 2028, says The Business Market Insights

According to the Business Market Insights’ research, the Asia Pacific meat snacks market was valued at US$ 2,799.46 million in 2022 and is expected to reach US$ 4,348.50 million by 2028, registering a CAGR of 7.6% from 2022 to 2028. Increasing demand for high-protein snacks, surging popularity of chicken-based meat snacks, and rising popularity of clean-label and organic meat snacks are the critical factors attributed to the Asia Pacific meat snacks market expansion.                     

People are getting highly concerned about the food they consume, paying more attention to product labels and ingredients used in processed food products. Organic products are becoming increasingly popular due to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs) that increase their appeal and convince consumers to pay more. The rising concern over the use of synthetic or chemical additives, such as preservatives, flavor enhancers, and colors, increases the preference of clean-labeled products. Therefore, meat snacks producers are developing products with all natural and minimally processed ingredients.

Clean-label trend is gaining popularity across the meat industry. Consumers are preferring all-natural and less-processed meat products that offer high nutritional benefits. Organic and clean-label meat snacks are made from organically raised beef, chicken, or pork. These snacks are free of synthetic additives, such as colors, anti-caking agents, stabilizers, and preservatives. The rising demand for clean-label and organic meat snacks is expected to provide lucrative growth opportunities in the Asia Pacific meat snacks market during the forecast period.  

On the contrary, increasing vegan population hurdles the growth of Asia Pacific meat snacks market.

Based on type, the Asia Pacific meat snacks market is segmented into jerky, meat sticks, sausages, and others. The jerky segment held 39.2% share of Asia Pacific meat snacks market in 2022, amassing US$ 1,098.64 million. It is projected to garner US$ 1,718.08 million by 2028 to expand at 7.7% CAGR during 2022–2028.

Based on source, the Asia Pacific meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held 60.5% share of Asia Pacific meat snacks market in 2022, amassing US$ 1,693.84 million. It is projected to garner US$ 2,604.57 million by 2028 to expand at 7.4% CAGR during 2022–2028.  

Based on category, the Asia Pacific meat snacks market is segmented into plain and flavored. The flavored segment held 85.6% share of Asia Pacific meat snacks market in 2022, amassing US$ 2,395.16 million. It is projected to garner US$ 3,793.10 million by 2028 to expand at 8.0% CAGR during 2022–2028.

Based on distribution channel, the Asia Pacific meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held 57.4% share of Asia Pacific meat snacks market in 2022, amassing US$ 1,605.78 million. It is projected to garner US$ 2,467.95 million by 2028 to expand at 7.4% CAGR during 2022–2028.

Based on country, the Asia Pacific meat snacks market has been categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 42.4% share of Asia Pacific meat snacks market in 2022. It was assessed at US$ 1,186.92 million in 2022 and is likely to hit US$ 1,756.94 million by 2028, exhibiting a CAGR of 6.8% during 2022–2028.      

Key players operating in the Asia Pacific meat snacks market are General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and The Original Beef Chief Pty Ltd, among others.   

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