At 16.5% CAGR, the Asia Pacific Live IP Broadcasting Equipment Market is projected to be worth US$ 1,327.18 million by 2030, says Business Market Insights

According to Business Market Insights research, the Asia Pacific Live IP Broadcasting Equipment market was valued at US$ 392.46 million in 2022 and is expected to reach US$ 1,327.18 million by 2030, registering a CAGR of 16.5% from 2022 to 2030. Growth in media and entertainment industry and surge in live gaming and sports broadcasting are the critical factors attributed to the Asia Pacific live IP broadcasting equipment market expansion.

Media & entertainment is one of the rapidly growing industries globally and the key end user of live IP broadcast equipment. As per the India Brand Equity Foundation (IBEF), the media & entertainment industry demand is anticipated to reach US$ 900 million by 2025. Further, IP has sparked a revolution across the overall content broadcasting and production value chain, enabling new ways of creating, contributing, and distributing content. Therefore, the rise in the IP and media & entertainment industries drives the Asia Pacific live IP broadcasting equipment market growth.

The increasing demand for affordable and flexible solutions for applications such as remote contribution, live streaming, IP-based production, and AV-over-IP strengthens the live IP broadcasting equipment market outlook. The rising demand for ultra-high definition (UHD) content and the alteration to cloud-based products, solutions, apps, and open architecture drives the Asia Pacific live IP broadcasting equipment market expansion. Additionally, investments in high-speed broadband infrastructure, demand for multi-screen video consumption, and developments in over-the-top (OTT) services and content add to the Asia Pacific live IP broadcasting equipment market growth. In May 2022, Sony Sports Network announced in India Roland-Garros 2022, the second grand slam event, to be aired in four regional languages for live broadcast. The tournament can be streamed on Sony Sports Network’s on-demand OTT platform SonyLIV. In mid-March 2020, Google reported a 300–500% increase in searches for live-streaming platforms. Furthermore, data from YouTube revealed that watch time for live streams had increased by 250%. Therefore, increasing initiatives by content providers for live streaming and immense popularity among audiences are factors to further drive the demand for live IP broadcasting equipment.

On the contrary, government-imposed rules and regulations hampers the Asia Pacific live IP broadcasting equipment market.

Based on product type, the Asia Pacific live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held 32.9% share of Asia Pacific live IP broadcasting equipment market in 2022, amassing US$ 129.01 million. It is projected to garner US$ 482.01 million by 2030 to expand at 17.9% CAGR during 2022–2030.   

Based on application, the Asia Pacific live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held 45.8% share of Asia Pacific live IP broadcasting equipment market in 2022, amassing US$ 179.61 million. It is projected to garner US$ 655.75 million by 2030 to expand at 17.6% CAGR during 2022–2030.

Based on country, the Asia Pacific live IP broadcasting equipment market has been categorized into the China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. Our regional analysis states that China captured 43.7% share of Asia Pacific live IP broadcasting equipment market in 2022. It was assessed at US$ 171.60 million in 2022 and is likely to hit US$ 648.57 million by 2030, exhibiting a CAGR of 18.1% during 2022–2030.

Key players operating in the Asia Pacific live IP broadcasting equipment market are AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, ROSS VIDEO LTD, EVS Broadcast Equipment SA, Evertz Technologies Ltd, Cisco Systems Inc, and Belden Inc, among others.   

• In 2022, In collaboration with Ideal Systems Group, Sony provided Alaraby Television with an IP HD/4K-ready Live Production studio that would be operational in time for the FIFA World Cup Qatar 2022. The signal routing, control, and setup solutions for the IP live production system include Sony's Live System Management (LSM) and IP Control Software. Additionally, Sony offered two XV-S7000 multi-format video switchers, 11 4K HDC-3500 system cameras, and operability for mid-range productions.

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