At 7.6% CAGR, Asia Pacific Interactive Display Market is Projected to be Worth US$ 7,213.45 Million by 2031, says Business Market Insights

According to Business Market Insights' research, the Asia Pacific interactive display market was valued at US$ 4,003.51 million in 2023 and is expected to reach US$ 7,213.45 million by 2031, registering a CAGR of 7.6% from 2023 to 2031. Development of next-generation interactive display and increasing need for effective collaboration are among the critical factors attributed to drive the Asia Pacific interactive display market growth.

Advanced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) are being highly adopted by businesses to streamline operations effectively and attract new customers. Al technology enhances interactive display by adding significant features such as personalized content recommendations, gesture recognition, and adaptive user interfaces. This improves customer interaction by creating dynamic and engaging experiences based on behaviors and preferences. The integration of Al technology in interactive displays helps users analyze data for valuable insights and refine content delivery by making interactive displays more responsive.

The manufacturers of interactive displays are taking initiatives such as collaborating and partnering to develop AI-based and next-generation interactive displays to support numerous industries, including retail & e-commerce, BFSI, healthcare, and education, which generates significant opportunities in the market. For instance:

• In June 2023, Hitachi Ltd partnered with LG Electronics Inc. to launch a new AI display for the retail and e-commerce industry. Both companies are developing a 29-inch touchscreen panel that has the biometric infrastructure and public key authentication, with numerous additional features such as a high-definition camera, face recognition technology, and a real-time monitoring system. The AI-based interactive display is designed to fulfil the demands of various customers from retail shops, restaurants, offices, gyms, residential sectors, and conference centres.
• Increasing investments in R&D activities to develop new technologies are also creating opportunities for market players. For instance, in October 2022, researchers at the Indian Institute of Technology (IIT) Madras developed a new display technology device, the interactive Touch Active Display (iTad). This device is capable of simulating textures such as sharp edges and gritted surfaces. This new display technology has a built-in multi-touch sensor used to detect the movement of a finger through software that controls electric fields via electro adhesion. Thus, increasing investments in R&D for developing next-generation products are expected to offer lucrative opportunities to the interactive display market during the forecast period.

On the contrary, high initial and maintenance Cost hampers the growth of Asia Pacific interactive display market. 

Based on product, the Asia Pacific interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment held 36.1% share of Asia Pacific interactive display market share in 2023, amassing US$ 1,443.69 million. It is projected to garner US$ 2,704.04 million by 2031 to register 8.2% CAGR during 2023-2031.

In terms of panel size, the Asia Pacific interactive display market is segmented into 17-32 inches, 32-65 inches, and above 65 inches. The above 65 inches segment held 57.1% share of Asia Pacific interactive display market in 2023, amassing US$ 2,284.39 million. It is anticipated to garner US$ 4,233.83 million by 2031 to expand at 8.0% CAGR during 2023-2031.

By panel type, the Asia Pacific interactive display market is divided into flat, flexible, and transparent. The flat segment held 51.9% share of Asia Pacific interactive display market in 2023, amassing US$ 2,077.76 million. It is projected to garner US$ 3,881.66 million by 2031 to expand at 8.1% CAGR from 2023 to 2031.

Based on industry vertical, the Asia Pacific interactive display market is categorized into retail & hospitality, healthcare, BFSI, education, entertainment, and others. The education segment held 29.9% share of Asia Pacific interactive display market in 2023, amassing US$ 1,197.44 million. It is predicted to garner US$ 2,353.42 million by 2031 to expand at 8.8% CAGR between 2023 and 2031.

Based on country, the Asia Pacific interactive display market is categorized into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. Our regional analysis states that China captured 27.6% share of Asia Pacific interactive display market in 2023. It was assessed at US$ 1,106.57 million in 2023 and is likely to hit US$ 2,263.76 million by 2031, registering a CAGR of 9.4% during 2023-2031.

Key players operating in the Asia Pacific interactive display market are Samsung Electronics Co Ltd, PROMETHEAN LIMITED, LG Electronics Inc, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC, and ViewSonic Corporation, and among others.

• In April-2023, Samsung Electronics Co., Ltd. launched a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, the world's largest education technology exhibition in London. The 30,000 educators in attendance can explore the future of education with the cutting-edge Samsung Interactive Display and Samsung Whiteboard App.
  
  
• In April-2023, Promethean has launched the ActivPanel LX, a lower-priced panel that provides customers exceptional ease of use and flexibility, along with the quality and longevity the company is known for. The ActivPanel LX is a simplified, peripheral touchscreen panel that can be easily connected to a laptop with a USB-C cable or paired with a computing module to complement an existing Chrome or Windows environment.

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