At 6.3% CAGR, the APAC Hair Care Appliances Market is projected to be worth US$ 7,787.58 million by 2028, says Business Market Insights          

According to Business Market Insights’ research, the APAC hair care appliances market was valued at US$ 5,389.09 million in 2022 and is expected to reach US$ 7,787.58 million by 2028, registering an annual growth rate of 6.3% from 2022 to 2028. Technological innovations of hair care appliances and surging demand among men are the critical factors attributed to the market expansion.  

The haircare appliance manufacturers are significantly investing in new product development to launch innovative products that meet the changing requirements of consumers. Consumers are highly concerned about the hair damage caused by heating tools. Therefore, manufacturers are developing products with temperature control technology that cause minimal hair damage, even after extended usage. For instance, in July 2020, Koninklijke Philips N.V., launched a range of high-tech haircare devices, such as hair straighteners and dryers. The devices use active sensors that help in adapting to hair’s temperature to freeze up to 70% of the hair’s natural moisture delivering personalized styling experience and causing minimal hair damage. The company also launched a hair straightening brush in August 2019. It claims that the brush is specifically curated to cause less hair damage and style the hair in less than 5 minutes. The product uses Silk ProCare Technology that ensures minimal hair damage and provides natural shine to the hair.  Manufacturers are also investing in technological advancements to produce devices that can offer high convenience to consumers. For instance, in September 2021, SharkNinja Holding LLC, a manufacturer of homecare and beauty appliances, launched Shark HyperAIR Hair Dryer with HyperAIR IQ technology that combines high-velocity heated air and ionized air to deliver fast drying with minimal heat damage. Such technologically advanced products are expected to gain huge traction among the tech-savvy and young consumers worldwide in the coming years. Thus, the product innovation strategy is expected to provide lucrative opportunities to the hair care appliances market during the forecast period.

On the contrary, rising concerns pertaining to damage caused by heat of hair care appliances hurdles the growth of APAC hair care appliances market. 

• Based on product type, the APAC hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held 54.8% market share in 2022, amassing US$ 2,951.04 million. It is projected to garner US$ 4,403.47 million by 2028 to expand at 6.9% CAGR during 2022–2028.     
• Based on distribution channel, the APAC hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 35.4% market share in 2022, amassing US$ 1,905.97 million. It is projected to garner US$ 2,706.75 million by 2028 to expand at 6.0% CAGR during 2022–2028.     
• Based on country, the APAC hair care appliances market has been categorized into China, India, Japan, South Korea, Australia, and rest of APAC.  Our regional analysis states that China captured 29.4% market share in 2022. It was assessed at US$ 1,584.93 million in 2022 and is likely to hit US$ 2,384.56 million by 2028, exhibiting a CAGR of 7.0% during the forecast period. 

Key players dominating the APAC hair care appliances market are Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy among others.      

• In 2022, Revlon launched One Step Volumizer Plus 2.0, which is a next version of One-Step Volumizer. One Step Volumizer Plus 2.0 features sleek design, a series of heat settings, including a medium setting and ceramic coating.In 2021, Cloud nine launched hair tool rental service "On Cloud Nine" designed to make Cloud Nine products more accessible and encouraging a more sustainable consumption of hair styling tools.

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