At 8.5% CAGR, the Asia Pacific Greens Powder Market is Projected to be Worth US$ 129.67 million by 2030, says Business Market Insights

According to Business Market Insights research, the Asia Pacific greens powder market was valued at US$ 73.32 million in 2023 and is expected to reach US$ 129.67 million by 2030, registering a CAGR of 8.5% from 2023 to 2030. Increasing preventive healthcare expenditure and developing interest in weight loss and weight management products are the key factors bolstering the growth of Asia Pacific greens powder market.        

The greens powder is healthy and nutritious. Thus, it has gained importance in recent years. Rising health consciousness among consumers about the side effects of powdered dietary supplements made with artificial chemicals and other artificial ingredients has boosted the demand for greens powder with claims such as non-GMO, herbal, vegan, sugar-free, and gluten-free products. Organic greens powder is USDA-certified and produced using different types of veggies, grasses, herbs, algae, and superfoods which are organically sourced. Gluten-free greens powder is consumed by people diagnosed with celiac disorder. Thus, manufacturers are launching greens powder with several claims which are expected to create new opportunities in the market. Besides, the greens powder contains no added sugar is beneficial for people with diabetic disorder. Thus, an upsurge in demand for greens powdered dietary supplements with functional claims is expected to provide lucrative opportunities for the Asia Pacific greens powder market in the future.

On the contrary, strict rules and regulations for organic certification of greens food supplements hampers the Asia Pacific greens powder market.  

Based on product type, the Asia Pacific greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held 39.0% share of Asia Pacific greens powder Market in 2023, amassing US$ 28.61 million. It is projected to garner US$ 49.73 million by 2030 to expand at 8.2% CAGR during 2023–2030. 

Based on distribution channel, the Asia Pacific greens powder market is segmented into online sales and offline sales. The offline sales segment held 80.7% share of Asia Pacific greens powder market in 2023, amassing US$ 59.16 million. It is projected to garner US$ 101.50 million by 2030 to expand at 8.0% CAGR during 2023–2030.

Based on country, the Asia Pacific greens powder market has been categorized into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 33.5% share of Asia Pacific greens powder market in 2023. It was assessed at US$ 24.54 million in 2023 and is likely to hit US$ 41.91 million by 2030, exhibiting a CAGR of 7.9% during 2023–2030.      

Key players operating in the Asia Pacific greens powder market are Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Synergy Natural Products Pty Ltd, and WelleCo Pty Ltd, among others.

• Athletic Greens partnered with OceanX to enhance its distribution network. OceanX is a premier direct-to-consumer fulfillment and e-commerce platform. The company will be fulfilling and shipping orders for the health and wellness company Athletic Greens.

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