At 6.0% CAGR, Asia Pacific Frozen Bakery Products Market is Projected to be Worth US$ 4,250.98 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Asia Pacific frozen bakery products market was valued at US$ 2,658.53 million in 2023 and is expected to reach US$ 4,250.98 million by 2031, registering a CAGR of 6.0% from 2023 to 2031. Strategic Initiatives by key market players and rising consumer preference for gluten-free products are among the critical factors attributed to drive the Asia Pacific frozen bakery products market growth.

Consumers increasingly seek convenience, nutrition, and artisanal quality while preparing or purchasing baked goods, prompting manufacturers to enhance product quality and develop innovative products to cater to evolving consumer demands. Manufacturers are investing significantly in strategic development initiatives such as product innovation, research and development, mergers and acquisitions, and business expansion to attract a broad customer base and enhance their market position. In 2024, Mondelēz International, Inc. announced that it had agreed to acquire a significant majority stake in Evirth, a leading frozen-to-chilled manufacturer of cakes and pastries in China. This acquisition is subject to customary closing conditions, including regulatory approval. This move represents an important step in Mondelēz's strategy to accelerate growth in the cakes and pastries category, which is a core focus for the company, alongside chocolate and biscuits. In 2025, Ferrero announced the launch of its frozen bakery products: the Nutella Croissant and Nutella Muffin available for FoodService partners throughout Australia. Thus, increasing product innovations and launches by key players drive the global frozen bakery products market.

On the contrary, the risk of contamination hampers the growth of Asia Pacific frozen bakery products market.

Based on product type, the Asia Pacific frozen bakery products market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held 49.7% market share in 2023, amassing US$ 1,321.43 million. It is projected to garner US$ 2,114.54 million by 2031 to register 6.1% CAGR during 2023–2031.

In terms of category, the Asia Pacific frozen bakery products market is bifurcated into gluten-free and conventional. The conventional segment held 94.6% share of Asia Pacific frozen bakery products market in 2023, amassing US$ 2,513.90 million. It is anticipated to garner US$ 4,012.16 million by 2031 to expand at 6.0% CAGR during 2023–2031.

By distribution channel, the Asia Pacific frozen bakery products market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 54.0% share of Asia Pacific frozen bakery products market in 2023, amassing US$ 1,435.41 million. It is projected to garner US$ 2,267.69 million by 2031 to expand at 5.9% CAGR from 2023 to 2031.

Based on country, the Asia Pacific frozen bakery products market is categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Our regional analysis states that China captured 39.7% share of Asia Pacific frozen bakery products market in 2023. It was assessed at US$ 1,054.11 million in 2023 and is likely to hit US$ 1,626.85 million by 2031, registering a CAGR of 5.6% during 2023–2031.

Key players operating in the Asia Pacific frozen bakery products market are Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company, among others.

• In March 2020, Van's Foods, a Sara Lee Frozen Bakery LLC brand, announced the launch of new plant-based protein waffles and pancakes, providing a nutritious and delicious alternative to animal-based products.
• In January 2024, Conagra Brands Inc. entered into a partnership with Dolly Parton to develop a line of retail food items, including frozen products and refrigerated, grocery, and snack products.

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