At 3.2% CAGR, the Asia Pacific Feminine Hygiene Products Market is Projected to be Worth US$ 15,044.91 million by 2030, says The Business Market Insights

According to the Business Market Insights’ research, the Asia Pacific feminine hygiene products market was valued at US$ 11,682.47 million in 2022 and is expected to reach US$ 15,044.91 million by 2030, registering a CAGR of 3.2% from 2022 to 2030. Rising awareness of menstrual hygiene and strategic initiatives by key market players are among the critical factors attributed to the Asia Pacific feminine hygiene products market expansion.

The feminine hygiene products market is rising steadily. Manufacturers are heavily investing in research and development projects, partnerships, expansion plans, and collaborations to launch innovative products to attract a large consumer base. For instance, in June 2020, Pee Safe launched a new range of intimate hygiene products, including undergarment sanitizer spray, reusable sanitary pads, oxo-biodegradable disposable bags, and an intimate hygiene powder. Key market players are adopting strategic initiatives such as mergers and acquisitions to expand its product portfolio and their geographical presence. For instance, in November 2022, Edgewell Personal Care company announced the acquisition of Billie Inc. The acquisition was aimed at expanding its product portfolio of premier feminine shave and body care brands.

Additionally, natural and clean hair removal products are gaining popularity in the region due to the greater awareness of the harmful effects of chemicals and the rising inclination toward using green and clean personal care products. This trend has prompted manufacturers to develop natural products based on customer requirements. The product range includes natural cucumber extracts, aloe vera, and grapeseed oil. Thus, such product launches and other strategies to cater to the increasing consumer demand aids the market growth.

On the contrary, period poverty and social stigma associated with menstruation hampers the growth of Asia Pacific feminine hygiene products market.

Based on product type, the Asia Pacific feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 76.9% share of Asia Pacific feminine hygiene products market in 2022, amassing US$ 8,981.08 million. It is projected to garner US$ 11,464.26 million by 2030 to expand at 3.1% CAGR during 2022–2030.

In terms of distribution channel, the Asia Pacific feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 34.9% share of Asia Pacific feminine hygiene products market in 2022, amassing US$ 4,082.98 million. It is projected to garner US$ 5,194.98 million by 2030 to expand at 3.1% CAGR during 2022–2030.

Based on country, the Asia Pacific feminine hygiene products market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 42.9% share of Asia Pacific feminine hygiene products market in 2022. It was assessed at US$ 5,010.61 million in 2022 and is likely to hit US$ 6,228.59 million by 2030, exhibiting a CAGR of 2.8% during 2022–2030.

Key players operating in the Asia Pacific feminine hygiene products market are Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co, among others.

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