Synthetic Segment to Dominate APAC False Eyelashes Market during 2020–2028

According to a new market research study on “APAC False Eyelashes Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Type, Material, and Distribution Channel,” is expected to reach US$ 513.29 million by 2028 from US$ 330.68 million in 2021. The market is estimated to grow at a CAGR of 6.5% from 2021 to 2028. The report provides trends prevailing in the APAC false eyelashes market along with the drivers and restraints pertaining to the market growth. Surge in adoption of self-grooming products is the major factor driving the growth of the APAC false eyelashes market. However, increasing demand for permanent eyelash extensions hinder the growth of APAC false eyelashes market.

The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. The COVID-19 is anticipated to cause a significant economic loss in Asia-Pacific. The consequence and impact are likely to worsen with the spread of the virus. The governments of various Asia-Pacific countries-imposed lockdown in early 2020 to restrict the spread of the virus, which, in turn, negatively impacted the false eyelashes market revenue. The Government have asked the non-essential goods manufacturers to delay their production which will adversely affect the global supply of false eyelashes.

The market for false eyelashes market is segmented into type, material, distribution channel, and country. Based on type, the market is bifurcated into strip lashes and individual lashes. In 2020, the strip lashes segmented accounted for a larger revenue share. Based on material false eyelashes market is segmented into human hair, synthetic, and animal hair & fur. The synthetic segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Similarly, based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment dominated the APAC false eyelashes market in terms of value in 2020. 

American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PAC Cosmetics LLP; PDC Brands; are among the leading companies in the APAC false eyelashes market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2018, Kiss Products Inc., expanded its partnership with ECG group for launching various digital marketing campaigns to drive awareness and increase sales of lashes and nail care products. ECG Group will also design creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with KISS Products

The report segments the APAC False Eyelashes Market as follows:

APAC False Eyelashes Market – By Type

• Strip Lashes
• Individual Lashes

APAC False Eyelashes Market – By Material

• Human Hair
• Synthetic
• Animal Hair & Fur

APAC False Eyelashes Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

APAC False Eyelashes Market – By Country

• China
• Japan
• India
• South Korea
• Australia
• Rest of APAC

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