At 5.4% CAGR, Asia Pacific Eyelash Adhesives Market is Projected to be Worth US$ 747.14 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Asia Pacific eyelash adhesives market was valued at US$ 490.88 million in 2023 and is anticipated to reach US$ 747.14 million by 2031, registering a CAGR of 5.4% from 2023 to 2031. Growing influence of social media and rising demand for eyelash extensions are among the critical factors attributed to drive the Asia Pacific eyelash adhesives market growth.

Beauty brands maintain active profiles on social media, regularly posting content, interacting with followers, and building a loyal customer base. Makeup trends often go viral on social media, and products associated with these trends, such as eyelash extensions, witness a surge in demand. Detailed video tutorials by beauty experts demonstrate the application of eyelash extensions and glue, educating customers about beauty products, including eyelash extensions and eyelash adhesives. Moreover, social media is a primary platform for launching new products, with brands often creating anticipation among followers. The eyelash extension market players quickly adapt to emerging beauty trends on social media by introducing eyelash adhesives with new formulations to meet its growing demand. Marketing strategies such as brand endorsement by celebrities and social media influencers help in leveraging the credibility and reach of well-known influencers and celebrities to boost brand awareness, drive sales, and create a strong market presence. As celebrities and influencers have a large follower base, they provide brands with extensive visibility. Effective direct endorsements, collaborations, and brand ambassadors of eyelash adhesive brands help boost sales and differentiate a brand from competitors. Social media and influencer marketing are driving Gen Z adults to gain insights into novel beauty trends. They take beauty inspiration from social media, whereas more than one-third of Gen Z population is influenced by television and influencers for beauty trends. In 2023, #lashextensions received 8.5 billion views on TikTok and is one of the significant eyelash treatments. In 2022, #AngelLashes trend witnessed 4.5 million views on TikTok. Thus, the growing influence of social media on young generation drives the demand for eyelash extensions, which fuels the Asia Pacific eyelash adhesives market growth.

On the flip side, adverse effects of eyelash adhesives on health hamper the growth of Asia Pacific eyelash adhesives market.

Based on type, the Asia Pacific eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held 68.7% market share in 2023, amassing US$ 337.44 million. It is projected to garner US$ 506.34 million by 2031 to register 5.2% CAGR during 2023–2031.

In terms of distribution channel, the Asia Pacific eyelash adhesives market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 54.3% share of Asia Pacific eyelash adhesives market in 2023, amassing US$ 266.66 million. It is anticipated to garner US$ 396.33 million by 2031 to expand at 5.1% CAGR during 2023–2031.

Based on country, the Asia Pacific eyelash adhesives market is categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 38.1% share of Asia Pacific eyelash adhesives market in 2023. It was assessed at US$ 186.93 million in 2023 and is likely to hit US$ 266.80 million by 2031, registering a CAGR of 4.5% during 2023–2031.

Key players operating in the Asia Pacific eyelash adhesives market are H.B. Fuller Company; Parson Adhesives, Inc.; Ex-Import Pty Ltd; DAEJIN CHEMICAL CO., LTD; CharmLash; Gollee Cosmetics Limited; Lost Artistry LTD.; Bagya Brands LLP (BOBI); MACY CO., LTD; S&G; DeQi Handicraft Processing Co., Ltd.; Pingdu Sparkling Eyelashes Co., Ltd.; Qingdao Kiss Me Lash Co., Ltd.; DancingSwan Beauty (TsingTao) Co., Ltd; Zhongshan Bonnie Biotechnology Co., Ltd.; HUDA BEAUTY; and ESQIDO, among others.

• October- 2022; Ex-Import Pty Ltd released Strong Hold in response to lifters who needed a stronger hold on stubborn/strong lashes.

Contact Us
Phone: +16467917070
Email Id: sales@businessmarketinsights.com