At 4.8% CAGR, Asia Pacific Cosmetic Preservatives Market is Projected to be Worth US$ 339.51 Million by 2031, says Business Market Insights

According to Business Market Insights’ research, the Asia Pacific cosmetic preservatives market was valued at US$ 233.86 million in 2023 and is expected to reach US$ 339.51 million by 2031, registering a CAGR of 4.8% from 2023 to 2031. Social media influence and celebrity endorsement and manufacturers' awareness of product safety are among the critical factors attributed to drive the Asia Pacific cosmetic preservatives market growth.

The popularity of cosmetic and personal care products is growing, leading to an urgent need to ensure the safety and effectiveness of these products. As the majority of the products are water-based, with a lower shelf-life, the risk of microbial contamination is high. Bacteria, yeast, and other microbes cause organoleptic changes such as variations in color, viscosity, and unpleasant odors. Cosmetics are exposed to contamination by microorganisms and can cause many issues, such as skin and eye infections. To avoid such issues, the manufacturers are significantly using preservatives to avoid microbial contamination as well as enhance the shelf life of the final product. Various government agencies across the globe are also involved in creating awareness about product safety by implementing regulations and specific quality standards for cosmetics and personal care products. The US Food and Drug Administration (FDA), the European Union (EU), and other government-led agencies have established regulations governing cosmetic product safety and efficacy. Preservatives in cosmetics are essential to prevent alterations caused by microorganisms and contamination during formulation, shipment, storage, or consumer use. Antioxidants, which are present in cosmetic preservatives, can also be utilized as protection against alterations caused by oxygen exposure. Thus, increasing awareness about cosmetic products' safety among manufacturers fuels the cosmetic preservatives market growth.

On the flip side, government regulations on cosmetic preservatives usage and associated side effects hamper the growth of Asia Pacific cosmetic preservatives market.

By source, the Asia Pacific cosmetic preservatives market is segmented into natural and synthetic. The synthetic segment held 92.6% share of Asia Pacific cosmetic preservatives market share in 2023, amassing US$ 216.48 million. It is projected to garner US$ 313.01 million by 2031 to register 4.7% CAGR during 2023–2031.

In terms of product type, the Asia Pacific cosmetic preservatives market is segmented into parabens, formaldehyde releasers, organic acids, quaternary compounds, phenol derivatives, alcohols, and others. The organic acids segment held 40.3% share of Asia Pacific cosmetic preservatives market share in 2023, amassing US$ 94.17 million. It is projected to garner US$ 138.86 million by 2031 to register 5.0% CAGR during 2023–2031.

Based on application, the Asia Pacific cosmetic preservatives market is segmented into hair care, skin care, makeup products, toiletries, perfumes and deodorants, and others. The skin care segment held 35.4% share of Asia Pacific cosmetic preservatives market share in 2023, amassing US$ 82.74 million. It is projected to garner US$ 125.85 million by 2031 to register 5.4% CAGR during 2023–2031.

Based on country, the Asia Pacific cosmetic preservatives market is categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Our regional analysis states that China captured 37.3% share of Asia Pacific cosmetic preservatives market in 2023. It was assessed at US$ 87.16 million in 2023 and is likely to hit US$ 122.87 million by 2031, registering a CAGR of 4.4% during 2023–2031.

Key players operating in the cosmetic preservatives market are Akema S.R.L.; Ashland Inc; BASF SE; Clariant AG; Evonik Industries AG; Lanxess AG; Symrise AG; Celanese Corp; Tate & Lyle Plc; INEOS Group Holdings SA; Biosynth AG; Valtris Specialty Chemicals Inc; Sharon group; CHEMIPOL, S.A.; and SEIWA KASEI Co, Ltd. among others.

• In 2024: Akema S.R.L. announced that they are launching the Kem Nat Eco, a new multifunctional system COSMOS-approved. Kem Nat Eco is an exclusive combination of 100% vegetal origin ingredients for the formulation of self-preserving natural cosmetics without traditional preservatives.
• In 2024: Sharon Personal Care, a global supplier of innovative, environmentally friendly ingredient solutions for a broad range of personal care products, introduced Sharon AquaVita: Revolutionizing Preservation. This patent-pending technology is the world’s first vitamin-based multifunctional preservation platform.

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