Report : Asia Pacific Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Type (Overt, Covert, Forensic, and Digital) Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others); and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, and Others)

According to a new market research study on “Asia-Pacific Authentication and Brand Protection Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by type, technology, and application” is expected to reach US$ 1443.87 Mn by 2027 from US$ 737.00 Mn in 2019. The market is estimated to grow at a CAGR of 9.1% from 2020 to 2027. The report provides trends prevailing in the APAC authentication and brand protection market along with the drivers and restraints pertaining to the market growth. A surge in demand for genuine products and the development of integrated solutions are the major factors driving the growth of the APAC authentication and brand protection market. However, issues associated with authenticated labelling may hinder the growth of APAC authentication and brand protection market.

The market for APAC authentication and brand protection is segmented into type, technology, application, and country. Based on type, the market is segmented into overt, covert, forensic and digital. In 2019, the overt segment held the largest share in APAC authentication and brand protection market. Based on technology the APAC authentication and brand protection is divided into security printing and tamper proof labels, Security inks and coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. Authentication ICS is expected to be the fastest growing segment over the forecast period. On the basis of application the market is segmented into medical, automotive, food and beverages, chemical, consumer electronics and others. The Food and Beverage segment contributed a substantial share in the 2019. Furthermore, in this present scenario of COVID 19 pandemic, the APAC Authentication and Brand protection market has been facing difficulties and several countries have suffered heavily. China, Japan, South Korea, Australia, Hong Kong, and Taiwan are some of the countries that have incurred a huge loss. The manufacturing sectors in the countries mentioned above have been experiencing low production and a weak supply chain.

AlpVision SA, Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Avery Dennison Corporation, 3M, and Arjo Solutions are among the leading companies in the APAC authentication and brand protection market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2010, Avery Dennison unveiled about its investment plan in new factory at Brazil which is expected to be involved in manufacturing a range of Radio Frequency Identification (RFID) inlay designs

                                                   APAC Authentication and Brand Protection Market, By Country, 2019 and 2027 (%)

                                                        APAC Authentication and Brand Protection Market, By Country, 2019 and 2027 (%)
The report segments the APAC authentication and brand protection market as follows:

APAC Authentication and Brand Protection market – By Type
  • Overt
  • Covert
  • Forensic
  • Digital
APAC Authentication and Brand Protection market – By Technology
  • Security Printing & Tamper Proof Labels
  • Security Inks & Coatings
  • OVDS and Holograms
  • Unique Codes
  • Bar Codes
  • RFID
  • Authentication ICS
  • Others

APAC Authentication and Brand Protection Market – By Application

  • Consumer Electronics
  • Automotive
  • Medical
  • Chemical
  • Food & Beverage
  • Others
APAC Authentication and Brand Protection Market – By Country
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC
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