At 14.9% CAGR, the Asia Pacific Anti-Counterfeit Packaging Market is Projected to be worth US$ 115.59 million by 2030, says Business Market Insights

According to Business Market Insights Research, the Asia Pacific anti-counterfeit packaging market was valued at US$ 38.04 million in 2022 and is expected to reach US$ 115.59 million by 2030, registering a CAGR of 14.9% from 2022 to 2030. Increasing adoption of smart packaging and growing awareness of anti-counterfeit packaging in developing countries are the critical factors attributed to the Asia Pacific anti-counterfeit packaging market expansion.

Smart packaging refers to the integration of advanced technologies and features into product packaging to provide additional functionalities beyond traditional packaging. These technologies include RFID, NFC, QR codes, tamper-evident seals, and other interactive elements. Smart packaging enables enhanced product authentication through the use of unique identifiers and track-and-trace systems. The integration of these technologies allows consumers, retailers, and supply chain stakeholders to verify product authenticity easily. This helps to combat counterfeiting by enabling real-time authentication and detection of counterfeit goods. Smart packaging facilitates improved visibility and traceability throughout the supply chain. By incorporating technologies such as RFID and NFC, manufacturers and stakeholders can track the movement of products from production to distribution. This level of traceability helps identify any diversion, tampering, or counterfeit infiltration within the supply chain, enabling prompt action to mitigate risks. For instance, in June 2022, ExxonMobil Lubricants launched "Mobil Super"—a lubricant for passenger vehicles with improved packaging, offering a new QR-code-based anti-counterfeit feature on the bottles for consumers to verify its authenticity. Furthermore, smart packaging technologies offer interactive features that engage consumers and provide valuable information about the product, its authenticity, and usage instructions. By scanning QR codes or using mobile apps, consumers can access product details, brand information, and anti-counterfeit measures. This increased consumer engagement helps raise awareness about counterfeit risks and encourages informed purchasing decisions. Moreover, smart packaging solutions provide valuable data and insights on consumer behavior, supply chain efficiency, and counterfeit incidents. By analyzing this data, manufacturers and brand owners can identify patterns, vulnerabilities, and potential areas of improvement in their anti-counterfeit strategies. These insights enable continuous enhancement of anti-counterfeit measures and better adaptation to evolving threats. Thus, developing smart and intelligent packaging materials is expected to fuel the Asia Pacific anti-counterfeit packaging market growth during the forecast period.

On the contrary, usage complexity of anti-counterfeit packaging hurdles the growth of Asia Pacific anti-counterfeit packaging market.

Based on technology, the Asia Pacific anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. The barcode segment held 30.0% share of Asia Pacific anti-counterfeit packaging market in 2022, amassing US$ 11.41 million. It is projected to garner US$ 32.20 million by 2030 to expand at 13.8% CAGR during 2022–2030.

Based on application, the Asia Pacific anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. The pharmaceutical segment held 21.2% share of Asia Pacific anti-counterfeit packaging market in 2022, amassing US$ 8.07 million. It is projected to garner US$ 29.84 million by 2030 to expand at 17.8% CAGR during 2022–2030.

Based on country, the Asia Pacific anti-counterfeit packaging market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that Japan captured 26.8% share of Asia Pacific anti-counterfeit packaging market in 2022. It was assessed at US$ 10.19 million in 2022 and is likely to hit US$ 33.79 million by 2030, exhibiting a CAGR of 16.2% during 2022–2030.

Key players profiled in the Asia Pacific anti-counterfeit packaging market report are Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, and KURZ Transfer Products LP, among others.