2030년까지 북미 디지털 영어 학습 시장 예측 - 지역 분석 - 제품 유형(클라우드 및 온프레미스), 비즈니스 유형(B2B 및 B2C) 및 최종 사용자(비학업 학습자 및 학술 학습자)별
가상 현실 및 증강 현실의 사용 증가로 북미 디지털 영어 학습 시장 촉진
세계가 계속해서 기술을 수용함에 따라 북미, 유럽, APAC, MEA 등 다양한 지역에서 가상현실(VR)과 증강현실(AR) 기술이 활발히 활용되고 있다. 이 지역은 또한 이러한 기술을 사용하려는 목표를 갖고 전 세계의 기업가, 교육 회사, 전문가 및 기업을 유치하고 있습니다. VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe 및 Fulldive와 같은 다양한 회사가 영어 학습의 세계를 탐험할 수 있는 VR 도구를 제공하고 있습니다. AR과 VR의 접목으로 언어 학습 기회가 더 많아졌습니다. VR 및 AR 기술을 사용하면 학생들이 영어를 사용하는 사람들과 소통할 수 있는 가상 세계에 배치될 수 있습니다. 예를 들어, 학생들은 영어를 사용하는 레스토랑에서 음식 주문을 연습하거나 가상 도시 투어에 참여하여 언어를 배울 수 있는 현실적인 환경을 제공할 수 있습니다. 따라서 AR과 VR의 활용이 늘어나는 것은 디지털 영어학습 시장에서도 중요한 추세가 될 것으로 예상된다.
북미 디지털 영어 학습 시장 개요
북미의 경제적으로 번영하는 지역은 미국과 캐나다의 고도로 발전된 경제를 구성합니다. 산업화는 미국과 캐나다에서 여전히 높은 우선순위를 유지해 왔으며, 수년 동안 경제를 이끄는 주요 요인이기도 했습니다. 미국은 세계에서 가장 기술적으로 진보된 정보통신기술(ICT) 부문을 자랑합니다. 북미 지역에 확립된 디지털 인프라가 있으면 디지털 기반 영어 학습 기회가 더욱 제공됩니다. 이 지역의 높은 GDP는 개인이 고급스러운 생활 방식과 더 나은 일자리, 교육 기회를 찾아 이들 국가로 이주하는 주요 원동력 중 하나입니다. 경제적으로 발전함에 따라 세계의 다른 지역에서 많은 인구가 북미로 이주했습니다. 영어는 북미 기업이 따르는 비즈니스 언어이기 때문에 세계 다른 지역에서 온 이민자들은 영어 실력을 쌓기 위해 노력하고 이에 따라 디지털 영어 학습 시장의 치솟는 수익에 기여합니다. 이 외에도 북미 대학과 해외 대학 간 다양한 학생 교환 프로그램도 디지털 영어 학습에 대한 수요 증가에 기여하고 있습니다. 멕시코에서는 디지털 영어 학습 시장이 크게 성장했습니다. 상대적으로 낮은 영어 능력과 멕시코에 사업을 설립하는 기업의 전망이 높아짐에 따라 디지털 영어 학습 시장의 성장이 유리해졌습니다. 또한 멕시코 정부는 멕시코 내 강력한 디지털 인프라 구축을 지원하는 다양한 이니셔티브를 취했습니다. 북미의 유명한 디지털 영어 학습 서비스 제공업체로는 Cengage/National Geographic Learning, Pearson ELT, Springer Nature Limited 및 Transparent Language, Inc.가 있습니다.
북미 디지털 영어 학습 시장 수익 및 2030년 예측(미국) $ Million)
북미 디지털 영어 학습 시장 세분화
북미 디지털 영어 학습 시장은 제품 유형, 비즈니스 유형, 최종 사용자 및 국가로 분류됩니다.
제품 유형에 따라 북미 디지털 영어 학습 시장은 클라우드와 온프레미스로 양분됩니다. 클라우드 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.
비즈니스 유형별로 북미 디지털 영어 학습 시장은 B2B와 B2C로 나뉩니다. B2B 부문은 2022년 북미 디지털 영어 학습 시장에서 더 큰 점유율을 차지했습니다.
최종 사용자 측면에서 북미 디지털 영어 학습 시장은 비학업 학습자와 학술 학습자로 양분됩니다. 학술 학습자 부문은 2022년 북미 디지털 영어 학습 시장에서 더 큰 점유율을 차지했습니다. 또한 비학문 학습자 부문은 기업, 사립 어학원, 소비자에게 직접 분류됩니다. 또한 소비자 직접 판매 부문은 TOEFL, TOEIC, 캠브리지 비즈니스 영어 인증서, IELTS 등으로 하위 분류됩니다. 또한 학업 학습자 세그먼트는 0 - 5, 6 - 11, 12 - 16, 17 - 30 및 30 이상으로 하위 분류됩니다.
북미 디지털 영어 학습 시장은 국가별로 미국, 캐나다, 멕시코로 분류됩니다. 미국은 2022년 북미 디지털 영어 학습 시장 점유율을 장악했습니다.
EF 교육 우선; 엘사(주); Houghton Mifflin Harcourt Co; 맥밀란; McGraw-Hill 교육 Inc; 옥스포드 대학 출판부; 피어슨 PLC; 사나코 주식회사; 투명한 언어; VIP키드; 캠브리지 대학 출판부; 복시; 체그 주식회사; 듀오링고 주식회사; 인링구아 인터내셔널 LTD.; 벌리츠 코퍼레이션; IXL Learning은 북미 디지털 영어 학습 시장에서 활동하는 선도적인 회사 중 일부입니다.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. North America Digital English Language Learning Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market - North America Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030
6.3 Digital English Language Learning Market Forecast Analysis
7. North America Digital English Language Learning Market Analysis - by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8. North America Digital English Language Learning Market Analysis - by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9. North America Digital English Language Learning Market Analysis - by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
9.2.3.5 30 Above
9.2.3.5.1 Overview
9.2.3.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10. North America Digital English Language Learning Market - Country Analysis
10.1 North America Market Overview
10.1.1 North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
10.1.2 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.1 North America: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country
10.1.2.2 United States: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 United States: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 United States: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 United States: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 United States: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 United States: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 United States: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Canada: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Canada: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Canada: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Canada: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Canada: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Canada: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Canada: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Mexico: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 Mexico: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 Mexico: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 Mexico: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 Mexico: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 Mexico: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 ELSA, Corp.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Houghton Mifflin Harcourt Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 MACMILLAN
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 McGraw-Hill Education Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 OXFORD UNIVERSITY PRESS
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Pearson Plc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Sanako Corporation
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Transparent Language
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Vipkid
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 CAMBRIDGE UNIVERSITY PRESS
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 Voxy
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 Chegg Inc
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 Duolingo Inc
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 INLINGUA INTERNATIONAL LTD.
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
12.16 Berlitz Corporation
12.16.1 Key Facts
12.16.2 Business Description
12.16.3 Products and Services
12.16.4 Financial Overview
12.16.5 SWOT Analysis
12.16.6 Key Developments
12.17 IXL Learning
12.17.1 Key Facts
12.17.2 Business Description
12.17.3 Products and Services
12.17.4 Financial Overview
12.17.5 SWOT Analysis
12.17.6 Key Developments
13. Appendix
13.1 About the Insight Partners
List of Tables
Table 1. Digital English Language Learning Market Segmentation
Table 2. List of Vendors
Table 3. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 5. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Business Type
Table 6. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by End User
Table 7. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Non-academic Learners
Table 8. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Direct to Consumer
Table 9. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Academic Learners
Table 10. North America: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 11. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 12. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 13. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 14. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 15. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 16. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
Table 17. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 18. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 19. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 20. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 21. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 22. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
Table 23. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 24. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type
Table 25. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User
Table 26. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners
Table 27. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer
Table 28. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners
List of Figures
Figure 1. Digital English Language Learning Market Segmentation, by Country
Figure 2. Ecosystem Analysis
Figure 3. Digital English Language Learning Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020-2030
Figure 6. Digital English Language Learning Market Share (%) - by Product Type (2022 and 2030)
Figure 7. Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 8. On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Digital English Language Learning Market Share (%) - by Business Type (2022 and 2030)
Figure 10. B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 11. B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Digital English Language Learning Market Share (%) - by End User (2022 and 2030)
Figure 13. Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 16. Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 17. TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 18. TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 20. IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 22. Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 25. 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 26. 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)
Figure 28. North America: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)
Figure 29. North America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 30. United States: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
Figure 31. Canada: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
Figure 32. Mexico: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)
1. EF EDUCATION FIRST
2. ELSA, Corp.
3. Houghton Mifflin Harcourt Co
4. MACMILLAN
5. McGraw-Hill Education Inc
6. OXFORD UNIVERSITY PRESS
7. Pearson Plc
8. Sanako Corporation
9. Transparent Language
10. Vipkid
11. CAMBRIDGE UNIVERSITY PRESS
12. Voxy
13. Chegg Inc
14. Duolingo Inc
15. INLINGUA INTERNATIONAL LTD.
16. Berlitz Corporation
17. IXL Learning
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America digital English language learning market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the North America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America digital English language learning market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.