2031년까지의 유럽 대화형 디스플레이 시장 전망 - 지역 분석 - 제품별(대화형 키오스크, 대화형 화이트보드, 대화형 테이블, 대화형 비디오 월, 대화형 모니터), 패널 크기(17-32인치, 32-65인치, 65인치 이상), 패널 유형(평평, 유연, 투명), 산업 수직(소매 및 호스피탈리티, 헬스케어, BFSI, 교육, 엔터테인먼트, 기타)
차세대 대화형 디스플레이 개발이 유럽 대화형 디스플레이 시장을 주도합니다
인공지능(AI)과 사물인터넷(IoT)과 같은 첨단 기술은 기업에서 운영을 효과적으로 간소화하고 새로운 고객을 유치하기 위해 적극적으로 도입되고 있습니다. AI 기술은 개인화된 콘텐츠 추천, 제스처 인식, 적응형 사용자 인터페이스와 같은 중요한 기능을 추가하여 대화형 디스플레이를 강화합니다. 이를 통해 행동과 선호도에 따라 동적이고 매력적인 경험을 만들어 고객 상호 작용을 개선합니다. 대화형 디스플레이에 AI 기술을 통합하면 사용자가 데이터를 분석하여 귀중한 통찰력을 얻고 대화형 디스플레이를 더욱 반응성 있게 만들어 콘텐츠 전달을 개선하는 데 도움이 됩니다.
대화형 디스플레이 제조업체는 소매 및 전자 상거래, BFSI, 의료 및 교육을 포함한 수많은 산업을 지원하기 위해 AI 기반 및 차세대 대화형 디스플레이를 개발하기 위해 협력 및 파트너십과 같은 이니셔티브를 취하고 있으며, 이는 시장에서 상당한 기회를 창출합니다. 예를 들어:
2023년 6월, 히타치(Hitachi Ltd)는 LG전자(LG Electronics Inc.)와 파트너십을 맺어 소매 및 전자 상거래 산업을 위한 새로운 AI 디스플레이를 출시했습니다. 두 회사 모두 생체 인식 인프라와 공개 키 인증, 고화질 카메라, 얼굴 인식 기술, 실시간 모니터링 시스템과 같은 수많은 추가 기능이 있는 29인치 터치스크린 패널을 개발하고 있습니다. AI 기반 대화형 디스플레이는 소매점, 레스토랑, 사무실, 체육관, 주거 부문 및 컨퍼런스 센터의 다양한 고객의 요구를 충족하도록 설계되었습니다. 2021년 6월, Leyard Europe는 기업용 애플리케이션 및 교육 산업을 위한 차세대 TXP 시리즈 허들 월을 출시했습니다. TXP 시리즈 허들월은 회의, 프레젠테이션, 컨퍼런스 및 교육에 사용되는 대형 스크린입니다. 108인치에서 162인치에 이르는 다양한 해상도 형식과 화면 크기로 제공되는 올인원 디스플레이입니다. 새로운 기술을 개발하기 위한 R&D 활동에 대한 투자 증가도 시장 참여자에게 기회를 창출하고 있습니다. 이 새로운 디스플레이 기술에는 전기 접착을 통해 전기장을 제어하는 소프트웨어를 통해 손가락의 움직임을 감지하는 데 사용되는 내장형 멀티터치 센서가 있습니다. 따라서 차세대 제품을 개발하기 위한 R&D에 대한 투자를 늘리면 예측 기간 동안 대화형 디스플레이 시장에 수익성 있는 기회가 제공될 것으로 예상됩니다.
유럽 대화형 디스플레이 시장 개요
디지털 변환은 EU의 핵심 우선순위가 되었으며, 이를 위해 다양한 목표를 설정하고 있습니다. 또한, 호스피탈리티 산업은 유럽에서 엄청난 성장을 목격하고 있습니다. Hospitality Sales and Marketing Association International(HSMAI)에 따르면 유럽의 호텔 사업은 2024년 3월에 66.4%의 점유율을 보고했으며, 이는 2023년 대비 +1.1%포인트, 2022년 대비 +10.9%포인트 증가한 수치입니다. 따라서 성장하는 디지털화 및 호텔 산업이 유럽의 대화형 디스플레이 시장 성장을 견인할 것으로 예상됩니다.
2031년까지의 유럽 대화형 디스플레이 시장 수익 및 예측(백만 달러)
유럽 대화형 디스플레이 시장 세분화
유럽 대화형 디스플레이 시장은 제품, 패널 크기, 패널 유형, 산업 분야 및 국가로 분류됩니다.
제품을 기준으로 유럽 대화형 디스플레이 시장은 대화형 키오스크, 대화형 화이트보드, 대화형 테이블, 대화형 비디오 월 및 대화형 모니터로 세분화됩니다. 대화형 키오스크 부문은 2023년 유럽 대화형 디스플레이 시장 점유율에서 가장 큰 점유율을 차지했습니다.
패널 크기 측면에서 유럽 대화형 디스플레이 시장은 17~32인치, 32~65인치, 65인치 이상으로 세분화됩니다. 65인치 이상 부문은 2023년 유럽 대화형 디스플레이 시장에서 가장 큰 점유율을 차지했습니다.
패널 유형별로 유럽 대화형 디스플레이 시장은 플랫, 플렉시블, 투명으로 구분됩니다. 플랫 부문은 2023년 유럽 대화형 디스플레이 시장에서 가장 큰 점유율을 차지했습니다.
산업 수직을 기준으로 유럽 대화형 디스플레이 시장은 리테일 및 호스피탈리티, 헬스케어, BFSI, 교육, 엔터테인먼트 등으로 분류됩니다. 교육 부문은 2023년 유럽 대화형 디스플레이 시장에서 가장 큰 점유율을 차지했습니다.
국가별로 유럽 대화형 디스플레이 시장은 독일, 프랑스, 이탈리아, 영국, 러시아, 나머지 유럽으로 세분화됩니다. 독일은 2023년에 유럽 대화형 디스플레이 시장 점유율에서 우위를 차지했습니다.
삼성전자, PROMETHEAN LIMITED, LG전자, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC, ViewSonic Corporation은 유럽 대화형 디스플레이 시장에서 활동하는 주요 기업 중 일부입니다.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Interactive Display Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
5. Europe Interactive Display Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Smart Learning
5.1.2 Increasing Need for Effective Collaboration
5.2 Market Restraints
5.2.1 High Initial and Maintenance Cost
5.3 Market Opportunities
5.3.1 Development of Next-Generation Interactive Display
5.3.2 Increasing Adoption of Touchscreen Tables
5.4 Future Trends
5.4.1 Growing Demand for Interactive Retail Display
5.5 Impact of Drivers and Restraints:
6. Interactive Display Market - Europe Analysis
6.1 Overview
6.2 Interactive Display Market Revenue (US$ Million), 2021-2031
6.3 Interactive Display Market Forecast Analysis
7. Europe Interactive Display Market Analysis - by Product
7.1 Interactive Kiosks
7.1.1 Overview
7.1.2 Interactive Kiosks: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Interactive Whiteboards
7.2.1 Overview
7.2.2 Interactive Whiteboards: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Interactive Tables
7.3.1 Overview
7.3.2 Interactive Tables: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Interactive Video Walls
7.4.1 Overview
7.4.2 Interactive Video Walls: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
7.5 Interactive Monitors
7.5.1 Overview
7.5.2 Interactive Monitors: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8. Europe Interactive Display Market Analysis - by Panel Size
8.1 17-32 Inches
8.1.1 Overview
8.1.2 17-32 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8.2 32-65 Inches
8.2.1 Overview
8.2.2 32-65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Above 65 Inches
8.3.1 Overview
8.3.2 Above 65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9. Europe Interactive Display Market Analysis - by Panel Type
9.1 Flat
9.1.1 Overview
9.1.2 Flat: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Flexible
9.2.1 Overview
9.2.2 Flexible: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Transparent
9.3.1 Overview
9.3.2 Transparent: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10. Europe Interactive Display Market Analysis - by Industry Vertical
10.1 Retail and Hospitality
10.1.1 Overview
10.1.2 Retail and Hospitality: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Healthcare
10.2.1 Overview
10.2.2 Healthcare: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.3 BFSI
10.3.1 Overview
10.3.2 BFSI: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Education
10.4.1 Overview
10.4.2 Education: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.5 Entertainment
10.5.1 Overview
10.5.2 Entertainment: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
10.6 Others
10.6.1 Overview
10.6.2 Others: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11. Europe Interactive Display Market - Country Analysis
11.1 Europe Market Overview
11.1.1 Europe: Interactive Display Market, By Key Country - Revenue 2023 (US$ Million)
11.1.2 Europe: Interactive Display Market - Revenue and Forecast Analysis - by Country
11.1.2.1 Europe: Interactive Display Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.2.1 Germany: Interactive Display Market Breakdown, by Product
11.1.2.2.2 Germany: Interactive Display Market Breakdown, by Panel Size
11.1.2.2.3 Germany: Interactive Display Market Breakdown, by Panel Type
11.1.2.2.4 Germany: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.3 France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.3.1 France: Interactive Display Market Breakdown, by Product
11.1.2.3.2 France: Interactive Display Market Breakdown, by Panel Size
11.1.2.3.3 France: Interactive Display Market Breakdown, by Panel Type
11.1.2.3.4 France: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.4 Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.4.1 Italy: Interactive Display Market Breakdown, by Product
11.1.2.4.2 Italy: Interactive Display Market Breakdown, by Panel Size
11.1.2.4.3 Italy: Interactive Display Market Breakdown, by Panel Type
11.1.2.4.4 Italy: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.5 United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.5.1 United Kingdom: Interactive Display Market Breakdown, by Product
11.1.2.5.2 United Kingdom: Interactive Display Market Breakdown, by Panel Size
11.1.2.5.3 United Kingdom: Interactive Display Market Breakdown, by Panel Type
11.1.2.5.4 United Kingdom: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.6 Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.6.1 Russia: Interactive Display Market Breakdown, by Product
11.1.2.6.2 Russia: Interactive Display Market Breakdown, by Panel Size
11.1.2.6.3 Russia: Interactive Display Market Breakdown, by Panel Type
11.1.2.6.4 Russia: Interactive Display Market Breakdown, by Industry Vertical
11.1.2.7 Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
11.1.2.7.1 Rest of Europe: Interactive Display Market Breakdown, by Product
11.1.2.7.2 Rest of Europe: Interactive Display Market Breakdown, by Panel Size
11.1.2.7.3 Rest of Europe: Interactive Display Market Breakdown, by Panel Type
11.1.2.7.4 Rest of Europe: Interactive Display Market Breakdown, by Industry Vertical
12. Competitive Landscape
12.1 Company Positioning & Concentration
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Product Development
14. Company Profiles
14.1 Samsung Electronics Co Ltd
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 PROMETHEAN LIMITED
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 LG Electronics Inc
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 BOE Technology Group Co Ltd
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Panasonic Holdings Corp
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Sharp Electronics Corp
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Hitachi Ltd
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 BenQ Corporation
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 SMART TECHNOLOGIES ULC
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 ViewSonic Corporation
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 Word Index
15.2 About the Insight Partners
List of Tables
Table 1. Interactive Display Market Segmentation
Table 2. List of Vendors in the Value Chain:
Table 3. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Table 4. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 5. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 6. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 7. Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 8. Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Country
Table 9. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 10. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 11. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 12. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 13. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 14. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 15. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 16. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 17. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 18. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 19. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 20. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 21. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 22. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 23. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 24. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 25. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 26. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 27. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 28. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 29. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Product
Table 30. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Size
Table 31. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Panel Type
Table 32. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million) - by Industry Vertical
Table 33. List of Abbreviation
List of Figures
Figure 1. Interactive Display Market Segmentation, by Country
Figure 2. Interactive Display Market - Key Market Dynamics
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Interactive Display Market Revenue (US$ Million), 2021-2031
Figure 5. Interactive Display Market Share (%) - by Product (2023 and 2031)
Figure 6. Interactive Kiosks: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 7. Interactive Whiteboards: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 8. Interactive Tables: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 9. Interactive Video Walls: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 10. Interactive Monitors: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 11. Interactive Display Market Share (%) - by Panel Size (2023 and 2031)
Figure 12. 17-32 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 13. 32-65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 14. Above 65 Inches: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 15. Interactive Display Market Share (%) - by Panel Type (2023 and 2031)
Figure 16. Flat: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 17. Flexible: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 18. Transparent: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 19. Interactive Display Market Share (%) - by Industry Vertical (2023 and 2031)
Figure 20. Retail and Hospitality: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 21. Healthcare: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 22. BFSI: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 23. Education: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 24. Entertainment: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 25. Others: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 26. Europe: Interactive Display Market, By Key Country - Revenue 2023 (US$ Million)
Figure 27. Europe: Interactive Display Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 28. Germany: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 29. France: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 30. Italy: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 31. United Kingdom: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 32. Russia: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 33. Rest of Europe: Interactive Display Market - Revenue and Forecast to 2031 (US$ Million)
Figure 34. Company Positioning & Concentration
- Samsung Electronics Co Ltd
- PROMETHEAN LIMITED
- LG Electronics Inc
- BOE Technology Group Co Ltd
- Panasonic Holdings Corp
- Sharp Electronics Corp
- Hitachi Ltd
- BenQ Corporation
- SMART TECHNOLOGIES ULC
- ViewSonic Corporation
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe interactive display market.
- Highlights key business priorities to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe interactive display market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe interactive display market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.