Market Introduction
The South and Central America mouthwash market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Increasing recommendation from dental physicians for the treatment of plague and gingivitis fuels the growth of the mouthwash market. Besides, mouthwash when used in mouthwashes, antimicrobial ingredients such as cetylpyridinium, chlorhexidine, and essential oils have been shown to reduce plaque and gingivitis when combined with daily brushing and flossing. Further, mouthwash boosts oral health and gives breathe a makeover as it contains fluoride, which can help reduce cavities and demineralization of teeth. Fluoride rinse mouthwash contains 0.05% of Sodium Fluoride, which is enough to avoid tooth decay. Also, herbal mouthwashes have potential benefits in plaque and inflammation control as supplements to patients' daily oral hygiene with gingivitis. The increasing prevalence of dental problems, such as dental caries, gingivitis, and plaques is one of the significant factors expected to propel the market growth over the coming years.
The COVID-19 pandemic has become the most significant challenge in South and Central America as it is reducing imports due to disruptions in trade. The crisis is increasing the shortages of goods, resulting in a considerable price increase. However, improved purchasing power due to rapid urbanization, and increased promotions of naturally-sourced products have been boosting the awareness about the benefits of organic personal care products, including oral care products, in many countries. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the region, which would positively impact the market growth during the forecast period.
Market Overview and Dynamics
The mouthwash market in South and Central America is expected to grow from US$ 298.07 million in 2020 to US$ 422.81 million by 2027; it is estimated to grow at a CAGR of 5.1% from 2020 to 2027. There has been a remarkable shift in the retailing of oral care products in South and Central America in recent years. Online retailers are gradually being preferred over traditional distributors, retailers, and pharmacies. Purchasing oral care products through e-commerce portals offers several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. The successful sales of oral care products through e-commerce have prompted increasing investment toward these channels by major market players. Moreover, large merchants who sell their products in stores also sell them online. For instance, Hello sells its products via ecommerce merchants such as Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its own direct-to-consumer site Hello-Products.com, along with retail sales. These sites cumulatively account for ~15% of its overall sales. Additionally, Hello-Products.com launched ecommerce functionality in 2017.
Key Market Segments
Based on product type, the cosmetics segment accounted for the largest share of the South and Central America mouthwash market in 2020. Based on flavour, the mint fresh tea segment accounted for the largest share of the South and Central America mouthwash market in 2020. As per indication, the chronic bad breath segment accounted for the largest share of the South and Central America mouthwash market in 2020. On the basis of distribution channel, the hypermarkets segment accounted for the largest share of the South and Central America mouthwash market in 2020. Based on end user, the adult segment accounted for the largest share of the South and Central America mouthwash market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the South and Central America mouthwash market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Amway, and Church & Dwight, Inc.
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South and Central America Mouthwash Market Segmentation
South and Central America Mouthwash Market -By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Oral Gels
South and Central America Mouthwash Market -By Flavour
- Active Salt
- Mint Fresh Tea
- Natural Lemon
- Herbs
- Fruit and Gums
South and Central America Mouthwash Market -By Indication
- Mouth Ulcers
- Aphthous Ulcers
- Post Oral Surgery
- Oral Lesions
- Periodontitis
- Gingivitis
- Receding Gums
- Frequent Dry Mouth
- Chronic Bad Breath
- Toothache
South and Central America Mouthwash Market -By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Independent Pharmacies / Drugstores
- Hospital Pharmacies
- Independent Grocery Stores
South and Central America Mouthwash Market -By End User
- Adult
- Kids
South and Central America Mouthwash Market – By Country
- Brazil
- Argentina
- Rest of South and Central America
South and Central America Mouthwash Market – Company Profiles
- Colgate-Palmolive Company
- Procter & Gamble
- GlaxoSmithKline plc.
- Unilever
- Johnson and Johnson Services, Inc.
- The Himalaya Drug Company
- Amway
- Church & Dwight, Inc.
South and Central America Mouthwash Market Strategic Insights
South and Central America MouthwashMarket Report Highlights
| Report Attribute | Details |
| Market size in 2020 | US$ 298.07 Million |
| Market Size by 2027 | US$ 422.81 Million |
| CAGR (2020 - 2027) | 5.1% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Product Type
|
|
Regions and Countries Covered
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|
| South and Central America | Brazil, Argentina, Rest of South and Central America |
| Market leaders and key company profiles |
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South and Central America Mouthwash Market Country and Regional Insights
