南米および中米のデジタル英語学習市場予測 2030 年 - 地域分析 - 製品タイプ (クラウドおよびオンプレミス)、ビジネス タイプ (B2B および B2C)、エンド ユーザー (非学術学習者および学術学習者) 別

BMIRE00030568 | Pages: 92 | Technology, Media and Telecommunications | Jul 2024 | Status: Published
南米および中米のデジタル英語学習市場は、2022年に4億896万米ドルと評価され、2030年までに15億7576万米ドルに達すると予想されています。また、2022年から2030年にかけて18.4%のCAGRを記録すると予測されています。

仮想現実と拡張現実の使用の増加が南米および中米のデジタル英語学習市場を活性化

世界がテクノロジーを受け入れ続ける中、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、南米および中米などのさまざまな地域で、仮想現実(VR)と拡張現実(AR)テクノロジーが大幅に使用されています。これらの地域は、これらのテクノロジーの使用を目指して、世界中の起業家、教育会社、専門家、企業も引き付けています。 VirtualSpeech、Engage VR、ClassVR、Mondly VR、VRChat、Language Lab、ImmerseMe、Fulldive などのさまざまな企業が、英語学習の世界を探索するための VR ツールを提供しています。AR と VR の組み込みにより、言語学習の機会が増えています。VR と AR テクノロジを使用すると、学生を仮想世界に配置して、英語を話す人々と交流することができます。たとえば、学生は英語を話すレストランで食べ物を注文する練習をしたり、仮想の市内ツアーに参加したりして、言語を学ぶための現実的な設定を提供できます。したがって、AR と VR の使用の増加は、デジタル英語学習市場の重要なトレンドになると予想されます。

南米および中米のデジタル英語学習市場の概要

南米および中米のデジタル英語学習市場は、ブラジル、アルゼンチン、その他の南米および中米に分割されています。この地域でのデジタル化の進行により、デジタル英語学習プラットフォームの成長が加速しています。さまざまな企業が南米で新しいデジタル言語学習プラットフォームを提供しています。たとえば、2023年8月、南米のオンライン英語教育の世界的リーダーであるOpen Englishは、ブラジル代表チームの選手であるリシャルリソンをアンバサダー兼新入生に選びました。「ポンボ」として知られるリシャルリソンは、Open Englishとともに語学学習の旅を続けています。このコラボレーションは、ブラジルの恵まれない若者に英語学習の機会も提供します。これは、この地域でのデジタル英語プラットフォームの導入を加速するのに役立ちます。

競争の激しい就職市場は、あらゆる年齢の学生にさまざまな能力を開発するようさらに促し、南米と中米をデジタルに変革するための機関と教育技術の需要を生み出しています。若者の間でのEdTechの採用は、世界の他の地域よりも南米と中米で急速に成長しています。エコノミストインパクトが実施した最近の調査によると、ブラジルの若者の86%が、職業スキルと英語スキルを向上させるためにオンライン教育またはコースに参加しています。そのため、南米と中米では英語学習プラットフォームの需要が高まっています。

南米および中米のデジタル英語学習市場の収益と2030年までの予測(百万米ドル)

南米および中米のデジタル英語学習市場のセグメンテーション

南米および中米のデジタル英語学習市場は、製品タイプ、ビジネスタイプ、エンドユーザー、および国に分類されています。

製品タイプに基づいて、南米および中米のデジタル英語学習市場は、クラウドとオンプレミスに分かれています。 クラウドセグメントは2022年に大きな市場シェアを占めました。

ビジネスタイプ別に、南米および中米のデジタル英語学習市場はB2BとB2Cに分かれています。 B2Bセグメントは、2022年に南米および中米のデジタル英語学習市場で大きなシェアを占めました。

エンドユーザーの観点から、南米および中米のデジタル英語学習市場は、非学術学習者と学術学習者に分かれています。 2022年、学術学習者セグメントは南米および中米のデジタル英語学習市場で大きなシェアを占めました。さらに、非学術学習者セグメントは、企業、私立語学学校、および直接消費者にサブカテゴリ化されています。さらに、直接消費者セグメントは、TOEFL、TOEIC、ケンブリッジビジネス英語証明書、IELTSなどにサブカテゴリ化されています。さらに、学術学習者セグメントは、0〜5、6〜11、12〜16、17〜30、および30歳以上にサブカテゴリ化されています。

国に基づいて、南米および中米のデジタル英語学習市場は、ブラジル、アルゼンチン、および南米および中米のその他の地域に分類されます。 2022年、南米および中米のデジタル英語学習市場シェアはブラジルが独占しました。

EF EDUCATION FIRST、MACMILLAN、OXFORD UNIVERSITY PRESS、Pearson Plc、Chegg Inc、INLINGUA INTERNATIONAL LTD. は、南米および中米のデジタル英語学習市場で事業を展開している大手企業です。

1.       Introduction

1.1      The Insight Partners Research Report Guidance

1.2      Market Segmentation

2.        Executive Summary

2.1      Key Insights

2.2      Market Attractiveness

3.        Research Methodology

3.1      Coverage

3.2      Secondary Research

3.3      Primary Research

4.        Digital English Language Learning Market Landscape

4.1      Overview

4.2      Ecosystem Analysis

4.2.1       List of Vendors in the Value Chain

5.        South & Central America Digital English Language Learning Market – Key Market Dynamics

5.1      Market Drivers

5.1.1       Rising Digitalization in Educational Sector

5.1.2       Increasing Gamification of Language Learning Platforms

5.2      Market Restraints

5.2.1       Data Security Risks

5.3      Market Opportunities

5.3.1       Governmental Initiatives

5.3.2       Use of Artificial Intelligence in English Language Learning Platforms

5.4      Future Trends

5.4.1       Increasing Use of Virtual Reality and Augmented Reality

5.5      Impact of Drivers and Restraints:

6.        Digital English Language Learning Market – South & Central America Market Analysis

6.1      Overview

6.2      Digital English Language Learning Market Revenue (US$ Million), 2020–2030

6.3      Digital English Language Learning Market Forecast Analysis

7.        South & Central America Digital English Language Learning Market Analysis – by Product Type

7.1      Cloud

7.1.1       Overview

7.1.2       Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

7.2      On-Premise

7.2.1       Overview

7.2.2       On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

8.        South & Central America Digital English Language Learning Market Analysis – by Business Type

8.1      B2B

8.1.1       Overview

8.1.2       B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

8.2      B2C

8.2.1       Overview

8.2.2       B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.        South & Central America Digital English Language Learning Market Analysis – by End User

9.1      Non-Academic Learners

9.1.1       Overview

9.1.2       Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.1         Corporate

9.1.2.1.1        Overview

9.1.2.1.2        Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.2         Private Language Schools

9.1.2.2.1        Overview

9.1.2.2.2        Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030  (US$ Million)

9.1.2.3         Direct to Consumer

9.1.2.3.1        Overview

9.1.2.3.2        Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.1       TOEFL

9.1.2.3.2.1.1      TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.2       TOEIC

9.1.2.3.2.2.1      TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.3       Cambridge Business English Certificate

9.1.2.3.2.3.1      Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.4       IELTS

9.1.2.3.2.4.1      IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.5       Others

9.1.2.3.2.5.1      Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2      Academic Learners

9.2.1       Overview

9.2.2       Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.1         0 to 5

9.2.2.1.1        Overview

9.2.2.1.2        0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.2         6 to 11

9.2.2.2.1        Overview

9.2.2.2.2        6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.3         12 to 16

9.2.2.3.1        Overview

9.2.2.3.2        12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.4         17 to 30

9.2.2.4.1        Overview

9.2.2.4.2        17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

9.2.2.5         30 Above

9.2.2.5.1        Overview

9.2.2.5.2        30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.      South & Central America Digital English Language Learning Market – Country Analysis

10.1    South & Central America Market Overview

10.1.1     South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)

10.1.2     South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country

10.1.2.1       South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis –  by Country

10.1.2.2       Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.1.2.2.1      Brazil: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.2.2      Brazil: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.2.3      Brazil: Digital English Language Learning Market Breakdown, by End User

10.1.2.2.3.1     Brazil: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.2.3.1.1    Brazil: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.2.3.2     Brazil: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.3       Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.1.2.3.1      Argentina: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.3.2      Argentina: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.3.3      Argentina: Digital English Language Learning Market Breakdown, by End User

10.1.2.3.3.1     Argentina: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.3.3.1.1    Argentina: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.3.3.2     Argentina: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.4       Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

10.1.2.4.1      Rest of South & Central America: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.4.2      Rest of South & Central America: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.4.3      Rest of South & Central America: Digital English Language Learning Market Breakdown, by End User

10.1.2.4.3.1     Rest of South & Central America: Digital English Language Learning Market Breakdown,  by Non-academic Learners

10.1.2.4.3.1.1    Rest of South & Central America: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.4.3.2     Rest of South & Central America: Digital English Language Learning Market Breakdown, by Academic Learners

11.      Industry Landscape

11.1    Overview

11.2    Market Initiative

11.3    New Product Development

11.4    Merger and Acquisition

12.      Company Profiles

12.1    EF EDUCATION FIRST

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2    MACMILLAN

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3    OXFORD UNIVERSITY PRESS

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4    Pearson Plc

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5    Chegg Inc

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6    INLINGUA INTERNATIONAL LTD.

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

13.      Appendix

13.1    About the Insight Partners

List of Tables

Table 1.          Digital English Language Learning Market Segmentation

Table 2.          List of Vendors

Table 3.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Table 4.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Product Type

Table 5.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Business Type

Table 6.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by End User

Table 7.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) –  by Non-academic Learners

Table 8.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Direct to Consumer

Table 9.          Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) –  by Academic Learners

Table 10.        South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Country

Table 11.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) –  by Product Type

Table 12.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type

Table 13.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User

Table 14.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners

Table 15.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer

Table 16.        Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) –  by Academic Learners

Table 17.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) –  by Product Type

Table 18.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type

Table 19.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User

Table 20.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners

Table 21.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer

Table 22.        Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners

Table 23.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type

Table 24.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type

Table 25.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User

Table 26.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners

Table 27.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer

Table 28.        Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners

List of Figures

Figure 1.         Digital English Language Learning Market Segmentation, by Country

Figure 2.         Ecosystem Analysis

Figure 3.         Digital English Language Learning Market – Key Market Dynamics

Figure 4.         Impact Analysis of Drivers and Restraints

Figure 5.         Digital English Language Learning Market Revenue (US$ Million), 2020–2030

Figure 6.         Digital English Language Learning Market Share (%) – by Product Type (2022 and 2030)

Figure 7.         Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 8.         On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 9.         Digital English Language Learning Market Share (%) – by Business Type (2022 and 2030)

Figure 10.      B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 11.      B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 12.      Digital English Language Learning Market Share (%) – by End User (2022 and 2030)

Figure 13.      Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030  (US$ Million)

Figure 14.      Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 15.      Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030  (US$ Million)

Figure 16.      Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 17.      TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 18.      TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 19.      Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 20.      IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 21.      Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 22.      Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 23.      0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 24.      6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 25.      12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 26.      17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 27.      30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)

Figure 28.      South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)

Figure 29.      South & Central America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)

Figure 30.      Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)

Figure 31.      Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)

Figure 32.      Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)

  • EF EDUCATION FIRST
  • MACMILLAN
  • OXFORD UNIVERSITY PRESS
  • Pearson Plc
  • Chegg Inc
  • INLINGUA INTERNATIONAL LTD.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America digital English language learning market.    
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the South & Central America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America digital English language learning market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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