Market Introduction
Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.
Market Overview and Dynamics
The Europe personal lubricants market is expected to reach US$ 711.99 million by 2028 from US$ 348.87 million in 2021; it is estimated to grow at a CAGR of 10.7% from 2021 to 2028. Key factors driving the market growth include a rise in awareness about sex-related products and increasing adoption of sex toys across Europe. However, the availability of alternatives for personal lubricants restricts the market growth.
Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths. The incidence of sexual activities is higher among teens attending schools and colleges. Hence, this group needs to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS. Thus, the increasing awareness among the users through sex education and different websites about the associated products is likely to fuel the personal lubricants market in the coming years. The HIV.gov estimated ~1.5 million people with AIDS in 2020. In 2019, as per a report published jointly by the European Centre for Disease Prevention and Control (ECDC) and the WHO Regional Office for Europe, ~137,000 people were diagnosed with HIV in Europe in 2019, and the European Union accounted for 25,000 from these people. People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers as well as available on educational websites. Moreover, the easy availability of information and promotions of sex-related products such as personal lubricants, condoms, and sex toys through various marketing tools, such as electronic media, displays, and stores, are expected to drive the market. These types of products are readily available at brick-and-mortar and online stores at reasonable prices. Moreover, medical practitioners recommend personal lubricants as part of the treatment for sexual issues. Thus, the rising use of pleasure products to reduce discomfort during sexual activities is supporting the personal lubricants market growth.
The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries. Lockdown measures enacted by governments to contain the infection disturb the transportation systems, which directly effect on supply chains. This has resulted in a loss for various companies, and hampered the retail sales, including the sales of personal lubricants, in this region. However, the COVID-19 pandemic has had positive effects on e-commerce sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in its “sextech” products.
Key Market Segments
The Europe personal lubricants market, based on product, has been segmented into water-based, silicone-based, and oil-based. The water-based segment is likely to hold the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period, due to their incumbent usage, high consumption volumes, and product innovation.
The Europe personal lubricants market, based on application, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment is likely to hold the largest share of the market. It is also expected to register the fastest CAGR in the market during 2021–2028.
Major Sources and Companies Listed
A few of the primary and secondary sources referred for this report on the Europe personal lubricants market are the European Centre for Disease Prevention and Control (ECDC) and World Health Organization (WHO).
Reasons to buy the report
- Determine prospective investment areas based on a detailed trend analysis of Europe personal lubricants market over the next years.
- Gain an in-depth understanding of the underlying factors driving demand for different addictions therapeutics segments in the top spending countries and identify the opportunities offered by each of them.
- Strengthen your knowledge of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
- Identify the major channels driving the Europe personal lubricants market, providing a clear picture of future opportunities that will help analyze, resulting in revenue expansion.
- Channelize resources by focusing on the ongoing programs undertaken by the different countries within the Europe personal lubricants market.
EUROPE PERSONAL LUBRICANTS MARKET SEGMENTATION
By Lubricant Type
- Water-Based
- Silicone-Based
- Oil-Based
By Distribution Channel
- E-Commerce
- Drug Stores
- Others
By Country
- Germany
- Spain
- Italy
- France
- UK
- Rest of Europe
By Company profiles
- Lovehoney Group Ltd.
- LIFESTYLES HEALTHCARE PTE LTD
- Church & Dwight, Inc.
- Reckitt Benckiser Group Plc
- Sliquid, LLC
- BioFilm, Inc.
- Uberlube Inc
- The Yes Yes Company Ltd.
- Trigg Laboratories
Europe Personal Lubricants Market Strategic Insights
Europe Personal LubricantsMarket Report Highlights
| Report Attribute | Details |
| Market size in 2021 | US$ 348.87 Million |
| Market Size by 2028 | US$ 711.99 Million |
| CAGR (2021 - 2028) | 10.7% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Lubricant Type
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Regions and Countries Covered
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| Europe | UK, Germany, France, Russia, Italy, Rest of Europe |
| Market leaders and key company profiles |
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Europe Personal Lubricants Market Country and Regional Insights
