2030 年までのヨーロッパ高級ラム酒市場予測 - 地域別分析 - 製品タイプ (ホワイト、ダーク、ゴールド)、カテゴリ (スーパー プレミアム、ウルトラ プレミアム、プレステージ & プレステージ プラス)、性質 (プレーンとフレーバー)、流通チャネル (スーパーマーケット、ハイパーマーケット、専門店、オンライン小売店、その他)
主要企業の戦略的取り組みがヨーロッパの高級ラム酒市場を牽引
高級ラム酒メーカーは、多くの消費者を引き付け、市場での地位を強化するために、製品イノベーション、合併と買収、事業拡大などの戦略的開発イニシアチブに多額の投資を行っています。さらに、高級スピリッツやプレミアムスピリッツの人気の高まりや、さまざまなフレーバーの製品が利用できるようになったことにより、消費者の高級ラム酒に対する需要が高まっています。そのため、Pernod Ricard SA、Diageo plc、Brown-Forman Corpなどのメーカーは、高まる需要に応えるためにさまざまな高級ラム酒を発売しています。例えば、2023年8月、バカルディ・ラムは新しい限定版プレミアムバリアント、バカルディ・レゼルバ・オチョ・セビリアン・オレンジ・カスク・フィニッシュを発売しました。人気のカスクシリーズの第3弾であるセビリアン・オレンジは、消費者の嗜好に合ったプレミアムラムを生産するというブランドの伝統を引き継いでいます。
大手メーカーは、買収、拡張、生産能力の拡大などの戦略を採用して、顧客により良いサービスを提供し、高まる需要を満たしています。2023年1月、ブラウン・フォーマン社はデスティラーズ・ユナイテッド・グループSLからディプロマティコ・ラムブランドと関連資産を買収しました。この買収により、同社はパナマにある熟成、瓶詰め、出荷の生産施設を資産に加えました。同様に、2023年3月、ディアジオはフィリピンに拠点を置くスーパープレミアムダークラムであるドン・パパ・ラムを買収しました。このように、主要メーカーによるこのような戦略的取り組みが高級ラム市場を牽引しています。
ヨーロッパの高級ラム酒市場の概要
ヨーロッパの高級ラム酒市場は、都市化の進行と消費者の嗜好の変化により活況を呈しています。ヨーロッパの市場は、飲酒文化と好ましい気候条件により大幅に成長しています。この地域のいくつかの国は、高級ラム酒の生産と消費で人気があります。近年、この国では若い世代の間でラム酒愛好家の数が増えています。ラム酒のプレミアム化の傾向の高まりは、高級ラム酒の需要を押し上げる主な要因の 1 つです。製造業者は、高級ラム酒を生産するために、高度な熟成技術とより洗練された蒸留方法を使用しています。高級ラム酒に関連する贅沢なステータスは、この地域の消費者を魅了しています。そのため、高級ラム酒市場はこの地域で大幅に成長しています。
さらに、この地域の消費者は、スパイス風味の高級ラム酒など、さまざまな風味のラム酒をますます探しています。ワイン・スピリッツ貿易協会によると、2019年の英国におけるオフトレードでの製品販売は、2018年と比較して6％増加しました。ドイツでは、甘いフレーバーが消費者の間でかなりの人気を集めています。同様に、ドイツの消費者はスパイスの効いたラム酒を求めています。フレーバーラム酒を求める傾向の高まりにより、この地域の高級ラム酒の成長機会が生まれると予想されています。
この地域で事業を展開する主要メーカーも、合併や買収、販売ネットワークの拡大など、さまざまな戦略的イニシアチブに取り組んで知名度を高めています。たとえば、セイシェルに拠点を置くトロワフレール蒸留所は、2022年3月からヨーロッパの11の追加地域でラム酒の販売を拡大しました。この醸造所は、この展開により地域全体での知名度が向上すると予想しています。
ヨーロッパの高級ラム酒市場の収益と2030年までの予測（百万米ドル）
ヨーロッパの高級ラム酒市場のセグメンテーション
ヨーロッパの高級ラム酒市場は、製品タイプ、カテゴリ、性質、流通チャネル、国に分類されています。
製品タイプに基づいて、ヨーロッパの高級ラム酒市場は、ホワイト、ダーク、ゴールドに分類されます。ゴールドセグメントは2022年に最大の市場シェアを占めました。
カテゴリ別に見ると、ヨーロッパの高級ラム酒市場は、スーパープレミアム、ウルトラプレミアム、プレステージ＆プレステージプラスに分かれています。スーパープレミアムセグメントは2022年に最大の市場シェアを占めました。
性質上、ヨーロッパの高級ラム酒市場はプレーンとフレーバーに分かれています。 2022年には、プレーンセグメントがより大きな市場シェアを占めました。
流通チャネルの観点から、ヨーロッパの高級ラム酒市場は、スーパーマーケットやハイパーマーケット、専門店、オンライン小売店などに分類されています。専門店セグメントは2022年に最大の市場シェアを占めました。
国別に見ると、ヨーロッパの高級ラム酒市場は、ドイツ、フランス、イタリア、スペイン、イギリス、チェコ共和国、北欧、その他のヨーロッパに分かれています。2022年には、その他のヨーロッパがヨーロッパの高級ラム酒市場シェアを独占しました。
Cayman Spirits Co、Sovereign Brands LLC、Cognac Ferrand SASU、Pernod Ricard SA、Distilleries Arehucas SA、Davide Campari Milano NV、Brown Forman Corp、Westerhall estate Ltd、Diageo Plcは、ヨーロッパの高級ラム酒市場で事業を展開している大手企業の一部です。
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. Europe High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Europe Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Europe High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Europe High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Europe High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Europe High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Europe High-End Rum Market - Country Analysis
11.1 Europe
11.1.1 Europe High-End Rum Market Overview
11.1.2 Europe High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Europe: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.2.1 Germany High-End Rum Market Breakdown by Product Type
11.1.2.2.2 Germany High-End Rum Market Breakdown by Category
11.1.2.2.3 Germany High-End Rum Market Breakdown by Nature
11.1.2.2.4 Germany High-End Rum Market Breakdown by Distribution Channel
11.1.2.3 France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 France High-End Rum Market Breakdown by Product Type
11.1.2.3.2 France High-End Rum Market Breakdown by Category
11.1.2.3.3 France High-End Rum Market Breakdown by Nature
11.1.2.3.4 France High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Italy High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Italy High-End Rum Market Breakdown by Category
11.1.2.4.3 Italy High-End Rum Market Breakdown by Nature
11.1.2.4.4 Italy High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Spain High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Spain High-End Rum Market Breakdown by Category
11.1.2.5.3 Spain High-End Rum Market Breakdown by Nature
11.1.2.5.4 Spain High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 UK High-End Rum Market Breakdown by Product Type
11.1.2.6.2 UK High-End Rum Market Breakdown by Category
11.1.2.6.3 UK High-End Rum Market Breakdown by Nature
11.1.2.6.4 UK High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 Czech Republic High-End Rum Market Breakdown by Product Type
11.1.2.7.2 Czech Republic High-End Rum Market Breakdown by Category
11.1.2.7.3 Czech Republic High-End Rum Market Breakdown by Nature
11.1.2.7.4 Czech Republic High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 The Nordics High-End Rum Market Breakdown by Product Type
11.1.2.8.2 The Nordics High-End Rum Market Breakdown by Category
11.1.2.8.3 The Nordics High-End Rum Market Breakdown by Nature
11.1.2.8.4 The Nordics High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Europe High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Europe High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Europe High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Europe High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Cayman Spirits Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sovereign Brands LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cognac Ferrand SASU
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Pernod Ricard SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Distilleries Arehucas SA
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Davide Campari Milano NV
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Brown-Forman Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Westerhall Estate Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Diageo Plc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. Europe: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 25. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 26. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 27. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 30. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 31. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 32. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 33. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 34. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 35. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 36. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 37. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 38. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 39. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 40. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Europe High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Europe High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 31. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Cayman Spirits Co
2. Sovereign Brands LLC
3. Cognac Ferrand SASU
4. Pernod Ricard SA
5. Distilleries Arehucas SA
6. Davide Campari Milano NV
7. Brown forman corp
8. Westerhall estate ltd
9. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe high end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe high end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe high end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.