アジア太平洋地域の風力タービン複合材料市場予測 - 2030 年まで - 地域別分析 - 繊維タイプ (炭素繊維複合材料、ガラス繊維複合材料、その他)、樹脂タイプ (ポリエステル、エポキシ、ポリウレタン、ビニルエステル、その他)、技術 (樹脂注入、プリプレグ、レイアップ、その他)、用途 (ブレードとナセル)
天然繊維強化ポリマー（NFRP）複合材の採用により、アジア太平洋地域の風力タービン複合材市場が拡大
風力タービンは、ハブ、ギアボックス、ブレード、ナセル、タワーなどのいくつかの部品で構成されていますが、風力タービンのブレードとナセルは通常、ガラス繊維や炭素繊維などの複合材料で構成されています。ただし、これらの種類の繊維には、入手しやすさ、非生分解性、健康への有害な影響、製造コストなど、特定の制限が伴うことがよくあります。天然繊維を使用すると、これらすべての課題を克服できます。環境問題の深刻化により、研究者や技術者の関心は天然の生分解性材料の使用に移り、風力タービンの製造における天然繊維強化ポリマー (NFRP) 複合材料の使用が促進されました。
天然繊維は、地質学的プロセスの助けを借りて植物、動物、鉱物から作られる物質と定義されます。ケナフ、バガス、バナナ、サイザル、亜麻、麻、黄麻、アバカ、竹から得られる天然繊維は入手しやすく、加工コストも低く抑えられます。これらは一緒に紡いでフィラメント、糸、ロープにすることができ、編んだり、織ったり、マットにしたりできます。
天然繊維の特性は、その化学組成と構造、繊維の種類、繊維の生育条件、収穫時期、製造方法、処理、保管プロセスによって大きく異なる場合があります。このような強化複合材料は、優れた機械的特性を示す材料のクラスを形成し、風力タービンの従来の材料システムに取って代わる可能性があります。
NFRP複合材は、合成繊維強化複合材と比較して、いくつかの利点を備えています。これらの利点には、低密度、最小限のコスト、非摩耗性、生分解性、再生可能などが含まれます。したがって、従来の材料の社会的および環境的影響に関する懸念と認識の高まりにより、複合材メーカーは環境に優しい材料に移行しており、予測期間中に風力タービン複合材市場の成長を促進すると予想されます。
アジア太平洋地域の風力タービン複合材市場の概要
アジア太平洋地域の風力タービン複合材市場は、オーストラリア、中国、インド、日本、韓国、およびその他のアジア太平洋地域に分かれています。中国は、この地域の市場成長に大きく貢献しています。同国は、10年以上にわたり、世界最大かつ最も急速に成長している再生可能エネルギー生産国です。さらに、世界最大の風力エネルギー市場があります。中国は、固定価格買い取り制度（FiT）の打ち切りにより、2020年も陸上新規追加で世界最大の市場であり続けました。インドの風力発電産業も、連邦政府と州政府が採用した政策と規制により、目覚ましい成長を記録しています。日本では、政府は2030年までに10GW、2040年までに30〜45GWの洋上風力発電の設置目標を設定しています。IEA Wind TCPによると、日本の風力発電容量は2021年末に4,581MWに達しました。日本風力発電協会は、2022年に232.9MWの新しい風力発電容量を設置し、稼働中の総容量は4,802MWになると述べました。このように、中国、日本、インド、オーストラリアなどでの風力発電の設置容量の増加は、風力タービン複合材の需要を牽引しています。台湾、韓国、ベトナム、フィリピンなどの国も、新しい風力発電容量を設置するためにさまざまな取り組みを行っており、この地域の風力タービン複合材の需要を高めています。
アジア太平洋地域の風力タービン複合材料市場の収益と2030年までの予測（百万米ドル）
アジア太平洋地域の風力タービン複合材料市場のセグメンテーション
アジア太平洋地域の風力タービン複合材料市場は、繊維の種類、樹脂の種類、技術、用途、国に基づいてセグメント化されています。
繊維の種類に基づいて、アジア太平洋地域の風力タービン複合材料市場は、炭素繊維複合材料、ガラス繊維複合材料、その他に分類されています。 ガラス繊維複合材料セグメントは、2022年に大きなシェアを占めました。
樹脂の種類に関しては、アジア太平洋地域の風力タービン複合材料市場は、ポリエステル、エポキシ、ポリウレタン、ビニルエステルなどに分類されています。 エポキシセグメントは、2022年に最大のシェアを占めました。
技術に基づいて、アジア太平洋地域の風力タービン複合材料市場は、樹脂注入、プリプレグ、レイアップ、その他に分類されています。 2022年には、樹脂注入セグメントが最大のシェアを占めました。
アプリケーション別に見ると、アジア太平洋地域の風力タービン複合材市場は、ブレードとナセルに分かれています。ブレードセグメントは2022年に大きなシェアを占めました。
国別に見ると、アジア太平洋地域の風力タービン複合材市場は、オーストラリア、中国、インド、日本、韓国、その他のアジア太平洋地域に分かれています。2022年には、中国がアジア太平洋地域の風力タービン複合材市場を支配しました。
Avient Corp、Toray Industries Inc、SGL Carbon SE、Owens Corning、Gurit Holding AG、Covestro AG、Hexion Inc、EPSILON Composite SA、Exel Composites Oyj、Hexcel Corpは、アジア太平洋地域の風力タービン複合材市場で事業を展開している大手企業の一部です。
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
2.2.1 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Wind Turbine Composites Market Landscape
4.1 Overview
4.2 Porters Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Wind Turbine Composites Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End-Users and Original Equipment Manufacturers
4.3.5 List of Vendors in the Value Chain
5. Asia Pacific Wind Turbine Composites Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Increase in Installation Rate of Wind Turbine Capacity
5.1.2 Increasing Length of Wind Turbine Blades
5.2 Market Restraints
5.2.1 High Dependence of Wind Energy Industry on Government Subsidies
5.3 Market Opportunities
5.3.1 Government Initiatives for Development of Wind Energy Sector
5.4 Future Trends
5.4.1 Adoption of Natural Fiber Reinforced Polymer (NFRP) Composites
5.5 Impact Analysis
6. Wind Turbine Composites Market - Asia Pacific Market Analysis
6.1 Asia Pacific Wind Turbine Composites Market Volume (Kilo Tons)
6.2 Asia Pacific Wind Turbine Composites Market Revenue (US$ Million)
6.3 Asia Pacific Wind Turbine Composites Market Forecast and Analysis
7. Asia Pacific Wind Turbine Composites Market Analysis - Fiber Type
7.1 Carbon Fiber Composites
7.1.1 Overview
7.1.2 Carbon Fiber Composites Market Volume and Forecast to 2030 (Kilo Tons)
7.1.3 Carbon Fiber Composites Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Glass Fiber Composites
7.2.1 Overview
7.2.2 Glass Fiber Composites Market Volume and Forecast to 2030 (Kilo Tons)
7.2.3 Glass Fiber Composites Market, Revenue and Forecast to 2030 (US$ Million)
7.3 Others
7.3.1 Overview
7.3.2 Others Market Volume and Forecast to 2030 (Kilo Tons)
7.3.1 Others Market, Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Wind Turbine Composites Market Analysis - Resin Type
8.1 Polyester
8.1.1 Overview
8.1.2 Polyester Market Revenue and Forecast to 2030 (US$ Million)
8.2 Epoxy
8.2.1 Overview
8.2.2 Epoxy Market Revenue and Forecast to 2030 (US$ Million)
8.3 Polyurethane
8.3.1 Overview
8.3.2 Polyurethane Market Revenue and Forecast to 2030 (US$ Million)
8.4 Vinyl Ester
8.4.1 Overview
8.4.2 Vinyl Ester Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific Wind Turbine Composites Market Analysis - Technology
9.1 Resin Infusion
9.1.1 Overview
9.1.2 Resin Infusion Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Prepreg
9.2.1 Overview
9.2.2 Prepreg Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Lay Up
9.3.1 Overview
9.3.2 Lay Up Market, Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific Wind Turbine Composites Market Analysis - Application
10.1 Blades
10.1.1 Overview
10.1.2 Blades Market, Revenue, and Forecast to 2030 (US$ Million)
10.2 Nacelles
10.2.1 Overview
10.2.2 Nacelles Market Revenue, and Forecast to 2030 (US$ Million)
11. Asia Pacific Wind Turbine Composites Market - Country Analysis
11.1 Asia Pacific
11.1.1 Wind Turbine Composites Market Breakdown by Country
11.1.2 Australia Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
11.1.3 Australia Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
11.1.3.1 Australia Wind Turbine Composites Market Breakdown by Fiber Type
11.1.3.2 Australia Wind Turbine Composites Market Breakdown by Resin Type
11.1.3.3 Australia Wind Turbine Composites Market Breakdown by Technology
11.1.3.4 Australia Wind Turbine Composites Market Breakdown by Application
11.1.4 China Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
11.1.5 China Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
11.1.5.1 China Wind Turbine Composites Market Breakdown by Fiber Type
11.1.5.2 China Wind Turbine Composites Market Breakdown by Resin Type
11.1.5.3 China Wind Turbine Composites Market Breakdown by Technology
11.1.5.4 China Wind Turbine Composites Market Breakdown by Application
11.1.6 India Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
11.1.7 India Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
11.1.7.1 India Wind Turbine Composites Market Breakdown by Fiber Type
11.1.7.2 India Wind Turbine Composites Market Breakdown by Resin Type
11.1.7.3 India Wind Turbine Composites Market Breakdown by Technology
11.1.7.4 India Wind Turbine Composites Market Breakdown by Application
11.1.8 Japan Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
11.1.9 Japan Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
11.1.9.1 Japan Wind Turbine Composites Market Breakdown by Fiber Type
11.1.9.2 Japan Wind Turbine Composites Market Breakdown by Resin Type
11.1.9.3 Japan Wind Turbine Composites Market Breakdown by Technology
11.1.9.4 Japan Wind Turbine Composites Market Breakdown by Application
11.1.10 South Korea Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
11.1.11 South Korea Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
11.1.11.1 South Korea Wind Turbine Composites Market Breakdown by Fiber Type
11.1.11.2 South Korea Wind Turbine Composites Market Breakdown by Resin Type
11.1.11.3 South Korea Wind Turbine Composites Market Breakdown by Technology
11.1.11.4 South Korea Wind Turbine Composites Market Breakdown by Application
11.1.12 Rest of Asia Pacific Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
11.1.13 Rest of Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
11.1.13.1 Rest of Asia Pacific Wind Turbine Composites Market Breakdown by Fiber Type
11.1.13.2 Rest of Asia Pacific Wind Turbine Composites Market Breakdown by Resin Type
11.1.13.3 Rest of Asia Pacific Wind Turbine Composites Market Breakdown by Technology
11.1.13.4 Rest of Asia Pacific Wind Turbine Composites Market Breakdown by Application
12. Competitive Landscape
12.1 Heat Map Analysis by Key Players
13. Industry Landscape
13.1 Overview
13.2 Merger and Acquisition
13.3 Partnerships
14. Company Profiles
14.1 Avient Corp
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Toray Industries Inc
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 SGL Carbon SE
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Owens Corning
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Gurit Holding AG
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Covestro AG
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Hexion Inc
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Exel Composites Oyj
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Hexcel Corp
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
15. Appendix
List of Tables
Table 1. Asia Pacific Wind Turbine Composites Market Segmentation
Table 2. List of Raw Material Suppliers
Table 3. Asia Pacific Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Table 4. Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
Table 5. Asia Pacific Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons) - Fiber Type
Table 6. Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - Fiber Type
Table 7. Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - Resin Type
Table 8. Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - Technology
Table 9. Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - Application
Table 10. Australia Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons) - By Fiber Type
Table 11. Australia Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Fiber Type
Table 12. Australia Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Resin Type
Table 13. Australia Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Technology
Table 14. Australia Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Application
Table 15. China Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons) - By Fiber Type
Table 16. China Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Fiber Type
Table 17. China Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Resin Type
Table 18. China Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Technology
Table 19. China Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Application
Table 20. India Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons) - By Fiber Type
Table 21. India Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Fiber Type
Table 22. India Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Resin Type
Table 23. India Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Technology
Table 24. India Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Application
Table 25. Japan Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons) - By Fiber Type
Table 26. Japan Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Fiber Type
Table 27. Japan Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Resin Type
Table 28. Japan Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Technology
Table 29. Japan Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Application
Table 30. South Korea Wind Turbine Composites Market Revenue and Forecasts To 2030 (Kilo Ton) - By Fiber Type
Table 31. South Korea Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Fiber Type
Table 32. South Korea Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Resin Type
Table 33. South Korea Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Technology
Table 34. South Korea Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Application
Table 35. Rest of Asia Pacific Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons) - By Fiber Type
Table 36. Rest of Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Fiber Type
Table 37. Rest of Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Resin Type
Table 38. Rest of Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Technology
Table 39. Rest of Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million) - By Application
Table 40. Company Positioning & Concentration
List of Figures
Figure 1. Asia Pacific Wind Turbine Composites Market Segmentation, By Country
Figure 2. Asia Pacific Wind Turbine Composites Market - Porter's Analysis
Figure 3. Ecosystem: Asia Pacific Wind Turbine Composites Market
Figure 4. Market Dynamics: Asia Pacific Wind Turbine Composites Market
Figure 5. Historic Development of New Installations (GW)
Figure 6. New Wind Power Capacity in 2022, by Region (%)
Figure 7. Asia Pacific Wind Turbine Composites Market Impact Analysis of Drivers and Restraints
Figure 8. Asia Pacific Wind Turbine Composites Market Volume (Kilo Tons), 2020 - 2030
Figure 9. Asia Pacific Wind Turbine Composites Market Revenue (US$ Million), 2020 - 2030
Figure 10. Europe Wind Turbine Composites Market Share (%) - Fiber Type, 2022 and 2030
Figure 11. Carbon Fiber Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 12. Carbon Fiber Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Glass Fiber Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 14. Glass Fiber Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Others Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 16. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Asia Pacific Wind Turbine Composites Market Share (%) - Resin Type, 2022 and 2030
Figure 18. Polyester Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Epoxy Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Polyurethane Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Vinyl Ester Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. Asia Pacific Wind Turbine Composites Market Share (%) - Technology, 2022 and 2030
Figure 24. Resin Infusion Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Prepreg Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Lay Up Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. Asia Pacific Wind Turbine Composites Market Share (%) - Application, 2022 and 2030
Figure 29. Blades Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. Nacelles Market Revenue and Forecasts to 2030 (US$ Million)
Figure 31. Asia Pacific Wind Turbine Composites Market, By Key Country - Revenue (2022) (US$ Million)
Figure 32. Wind Turbine Composites Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 33. Australia Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 34. Australia Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 35. China Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 36. China Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 37. India Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 38. India Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 39. Japan Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 40. Japan Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 41. South Korea Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 42. South Korea Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
Figure 43. Rest of Asia Pacific Wind Turbine Composites Market Volume and Forecasts to 2030 (Kilo Tons)
Figure 44. Rest of Asia Pacific Wind Turbine Composites Market Revenue and Forecasts to 2030 (US$ Million)
1. Avient Corp
2. Toray Industries Inc
3. SGL Carbon SE
4. Owens Corning
5. Gurit Holding AG
6. Covestro AG - Global
7. Hexion Inc - Global
8. Hexcel Corp
9. Exel Composites Oyj
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific wind turbine composites market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the wind turbine composites market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.