Previsioni di mercato dei vaccini a base vegetale in Europa fino al 2028 – Impatto del COVID-19 e analisi regionale per tipo di vaccino (vaccini batterici, vaccini virali, vaccini parassitari e altri), fonte (pianta di tabacco, mais, patate e altri) e applicazione ( Influenza, virus Zika, virus Ebola, malattie del pollame e altri)

TIPRE00026267 | Pages: 132 | Pharmaceuticals | Dec 2021 | Type: Regional | Status: Published

Introduzione al mercato

Il mercato europeo dei vaccini a base vegetale comprende i mercati consolidati di Germania, Francia, Regno Unito e Resto d\'Europa. L’Europa è il secondo mercato più grande nel periodo di previsione a causa di fattori quali l’aumento della popolazione geriatrica, la crescente prevalenza di malattie virali croniche e l’elevata domanda per lo sviluppo di nuovi antigeni nella regione. Inoltre, i crescenti finanziamenti per la ricerca e l\'innovazione è probabile che le attività di sviluppo aggiungano ulteriori opportunità nella regione nei prossimi anni.

Test COVID-19 affidabili e tempestivi sono parte integrante del monitoraggio, della prevenzione, della registrazione del contatto, e controllo delle infezioni e gestione clinica di COVID-19. Il Centro europeo per la prevenzione e il controllo delle malattie (ECDC) ha proposto una strategia di test analitici per l’UE con linee guida concrete sul livello di diffusione dei virus nella popolazione, considerando gli strumenti di sanità pubblica disponibili e la capacità di test. Un’indagine condotta dal comitato per la protezione della salute della Commissione europea nel settembre 2020 ha esaminato le attività degli Stati membri nell’uso dei test antigenici rapidi. Quindici Stati membri dell’UE hanno risposto al sondaggio, di cui cinque stanno utilizzando test antigenici rapidi su alcuni aspetti della risposta alla pandemia di COVID-19. Nove dei quindici paesi stanno attualmente conducendo studi pilota o di validazione clinica per valutare l’efficienza clinica/diagnostica e l’uso futuro dei test antigenici rapidi, e 2 Stati membri non stanno prendendo in considerazione l’uso di test antigenici rapidi. Secondo il rapporto, alcuni paesi utilizzano i test come parte della loro politica di ricerca per il rilevamento precoce dell’infezione, il tracciamento dei contatti e/o l’isolamento rapido e la quarantena dei casi identificati e dei loro contatti. Altri paesi utilizzano test antigenici rapidi esplicitamente per garantire test di laboratorio in aree remote dove il gold standard RT-PCR non è disponibile o sufficientemente tempestivo.                    

Panoramica e dinamiche del mercato

Lo stabilimento si prevede che il mercato a base di vaccini in Europa crescerà da 306,40 milioni di dollari nel 2021 a 705,15 milioni di dollari entro il 2028; si stima che crescerà a un CAGR del 12,6% dal 2021 al 2028. L\'influenza è una malattia respiratoria altamente contagiosa causata dai virus dell\'influenza. I virus dell’influenza cambiano costantemente dal punto di vista genetico, con un forte impatto sull’immunità indotta e sulla formulazione del vaccino. Secondo l’Organizzazione Mondiale della Sanità (OMS), quando un individuo infetto tossisce o starnutisce, goccioline contenenti virus (goccioline infettive) si diffondono nell’aria e possono viaggiare fino a un metro, infettando le persone nelle immediate vicinanze che inspirano queste goccioline. donne, pediatri, geriatri, pazienti con basse difese immunitarie che soffrono di patologie croniche e operatori sanitari sono tutti a rischio di infezione influenzale. Di conseguenza, la necessità di vaccini in Europa è salita alle stelle. È probabile che tali fattori spingeranno avanti il mercato mondiale dei vaccini a base vegetale durante il periodo di previsione.    

Segmenti chiave del mercato

Il mercato europeo dei vaccini a base vegetale è segmentato in tipo di vaccino, fonte, applicazione e paese. In base al tipo di vaccino, il mercato europeo dei vaccini a base vegetale è segmentato in vaccini batterici, vaccini virali, vaccini antiparassitari, particelle simili a virus di origine vegetale e altri. Il segmento dei vaccini batterici deteneva la quota maggiore del mercato nel 2021. In base alla fonte, il mercato europeo dei vaccini a base vegetale è segmentato in pianta del tabacco, mais, patate e altri. Il segmento delle piante di tabacco ha detenuto la quota maggiore del mercato nel 2021. In base all’applicazione, il mercato europeo dei vaccini a base vegetale è segmentato in influenza, virus Zika, virus Ebola, malattie del pollame, COVID-19 e altri. Il segmento dell’influenza ha detenuto la quota maggiore del mercato nel 2021. In base al paese, il mercato europeo dei vaccini a base vegetale è segmentato in Francia, Germania, Italia, Spagna, Regno Unito e resto d’Europa. La Germania ha detenuto la quota di mercato maggiore nel 2021.

Principali fonti e società elencate

Alcune delle principali fonti primarie e secondarie a cui si fa riferimento per la preparazione di questo rapporto sul mercato dei vaccini a base vegetale in Europa sono, tra gli altri, siti web aziendali, relazioni annuali, relazioni finanziarie, documenti governativi nazionali e database statistici. Le principali società elencate nel rapporto sono British American Tobacco plc; Creative Biolabs, Inc.; Foglia Espressione Systems Ltd.; LenioBio; Lumen Bioscience, Inc.; e ZYUS Life Sciences Inc.

Motivi per acquistare il rapporto

  • Comprendere il panorama del mercato europeo dei vaccini a base vegetale e identificare i segmenti di mercato più probabilmente garantirà un forte ritorno.
  • Stai al passo con la corsa comprendendo il panorama competitivo in continua evoluzione per il mercato europeo dei vaccini a base vegetale.
  • Pianifica in modo efficiente operazioni di fusione e acquisizione e accordi di partnership nel mercato europeo dei vaccini a base vegetale identificando i segmenti di mercato con le vendite probabili più promettenti.
  • Aiuta ad acquisire conoscenze decisioni aziendali derivanti da un\'analisi percettiva e completa delle prestazioni di mercato di vari segmenti del mercato europeo dei vaccini a base vegetale.
  • Ottenere previsioni sulle entrate di mercato per il mercato per vari segmenti dal 2021-2028 in Europa regione.

Europa Mercato dei vaccini di origine vegetale Segmentazione
Mercato europeo dei vaccini a base vegetale - Per tipo di vaccino

  • Vaccini batterici
  • Vaccini virali
  • Vaccini antiparassitari
  • Particelle simili a virus di origine vegetale
  • Altri

< span>Mercato europeo dei vaccini a base vegetale - Per Fonte

  • Pianta del tabacco
  • Mais
  • Patata
  • < span>Altri

Mercato europeo dei vaccini a base vegetale - per applicazione

  • Influenza
  • Virus Zika
  • Virus Ebola
  • COVID-19
  • Malattia del pollame
  • Altro

Mercato europeo dei vaccini a base vegetale: per paese

  • Francia
  • Germania
  • Italia
  • Spagna
  • Regno Unito
  • Resto d\'Europa

Mercato europeo dei vaccini a base vegetale - Profili aziendali

  • British American Tobacco plc
  • Creative Biolabs , Inc.
  • Leaf Expression Systems Ltd.
  • LenioBio
  • Lumen Bioscience, Inc.
  • ZYUS Life Sciences Inc.

TABLE OF CONTENTS

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Europe Plant-based Vaccines Market – By Vaccine Type

1.3.2        Europe Plant-based Vaccines Market – By Source

1.3.3        Europe Plant-based Vaccines Market – By Application

1.3.4        Europe Plant-based Vaccines Market – By Country

2.           Europe Plant-based Vaccines Market – Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Europe Plant-based Vaccines Market– Market Landscape

4.1         Overview

4.2         Europe PEST Analysis

4.3         Experts Opinion

5.           Europe Plant-based Vaccines Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Significant Rise in Number of Research & Development (R&D) Activities in Plant-Based Vaccines

5.1.2        Infectious Diseases Getting Quite Prevalent

5.2         Market Restraints

5.2.1        Manufacturing Plant-Based Vaccines Facing Potential Risk of Contamination Including Environmental Risks

5.3         Market Opportunities

5.3.1        Production Surge in Plant-Based Vaccines

5.4         Future Trends

5.4.1        High Rise in Product Approvals

5.5         Impact Analysis

6.           Plant-based Vaccines Market– Europe Analysis

6.1         Europe Plant-based Vaccines Market Revenue Forecast and Analysis

7.           Europe Plant-Based Vaccines Market Analysis – By Vaccine Type

7.1         Overview

7.2         Europe Plant-based Vaccines Market Revenue Share, by Vaccine Type (2021 and 2028)

7.3         Bacterial Vaccines

7.3.1        Overview

7.3.2        Bacterial Vaccines: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

7.4         Viral Vaccines

7.4.1        Overview

7.4.2        Viral Vaccines: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

7.5         Parasite Vaccines

7.5.1        Overview

7.5.2        Parasite Vaccines: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

7.6         Plant-derived Virus-like Particles (VLPs)

7.6.1        Overview

7.6.2        Plant-derived Virus-like particles (VLPs): Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

7.7         Others

7.7.1        Overview

7.7.2        Others: Plant-based Vaccines Market – Revenue and Forecast to 2028 (US$ Million)

8.           Europe Plant-based Vaccines Market Analysis – By Source

8.1         Overview

8.2         Europe Plant-based Vaccines Market Revenue Share, by Source (2021 and 2028)

8.3         Tobacco Plant

8.3.1        Overview

8.3.2        Tobacco Plant: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

8.4         Maize

8.4.1        Overview

8.4.2        Maize: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

8.5         Potato

8.5.1        Overview

8.5.2        Potato: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

8.6         Others

8.6.1        Overview

8.6.2        Others: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

9.           Europe Plant-based Vaccines Market Analysis– by Application

9.1         Overview

9.2         Europe Plant-based Vaccines Market Revenue Share, by Application (2021 and 2028)

9.3         Influenza

9.3.1        Overview

9.3.2        Influenza: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

9.4         Zika Virus

9.4.1        Overview

9.4.2        Zika Virus: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

9.5         Ebola Virus

9.5.1        Overview

9.5.2        Ebola Virus: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

9.6         Poultry Disease

9.6.1        Overview

9.6.2        Poultry Disease: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

9.7         Covid-19

9.7.1        Overview

9.7.2        COVID-19: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

9.8         Others

9.8.1        Overview

9.8.2        Others: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

10.        Europe Plant-based Vaccines Market – Country Analysis

10.1      Overview

10.1.1     Europe: Plant-based Vaccines Market, by Country, 2021 & 2028 (%)

10.1.1.1       Germany: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.1.1       Germany: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.1.2       Germany: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

10.1.1.1.3       Germany: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

10.1.1.1.4       Germany: Plant-based Vaccines Market, By Application– Revenue and Forecast to 2028 (USD Million)

10.1.1.2       France: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.2.1       France: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.2.2       France: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

10.1.1.2.3       France: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

10.1.1.2.4       France: Plant-based Vaccines Market, By Application– Revenue and Forecast to 2028 (USD Million)

10.1.1.3       UK: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.3.1       UK: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.3.2       UK: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

10.1.1.3.3       UK: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

10.1.1.3.4       UK: Plant-based Vaccines Market, By Application– Revenue and Forecast to 2028 (USD Million)

10.1.1.4       Italy: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.4.1       Italy: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.4.2       Italy: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

10.1.1.4.3       Italy: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

10.1.1.4.4       Italy: Plant-based Vaccines Market, By Application– Revenue and Forecast to 2028 (USD Million)

10.1.1.5       Spain: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.5.1       Spain: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.5.2       Spain: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

10.1.1.5.3       Spain: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

10.1.1.5.4       Spain: Plant-based Vaccines Market, By Application– Revenue and Forecast to 2028 (USD Million)

10.1.1.6       Rest of Europe: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.6.1       Rest of Europe: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.6.2       Rest of Europe: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

10.1.1.6.3       Rest of Europe: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

10.1.1.6.4       Rest of Europe: Plant-based Vaccines Market, By Application– Revenue and Forecast to 2028 (USD Million)

11.        Impact Of COVID-19 Pandemic On Europe Plant-based Vaccines Market

11.1      Europe: Impact Assessment of COVID-19 Pandemic

12.        Plant-based Vaccines Market –Industry Landscape

12.1      Overview

12.2      Growth Strategies in the Plant-based Vaccines Market, 2019-2021

12.3      Organic Developments

12.3.1     Overview

12.4      Inorganic Developments

12.4.1     Overview

13.        Company Profiles

13.1      British American Tobacco p.l.c.

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      ICON GENETICS GMBH

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      CREATIVE BIOLABS, INC.

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      LENIOBIO

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      LEAF EXPRESSION SYSTEMS LTD.

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      ZYUS LIFE SCIENCES INC.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Glossary of Terms

 


LIST OF TABLES

Table 1.             Germany: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

Table 2.             Germany: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

Table 3.             Germany: Plant-based Vaccines Market, By Application – Revenue and Forecast to 2028 (USD Million).

Table 4.             France: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

Table 5.             France: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

Table 6.             France: Plant-based Vaccines Market, By Application – Revenue and Forecast to 2028 (USD Million).

Table 7.             UK: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

Table 8.             UK: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

Table 9.             UK: Plant-based Vaccines Market, By Application – Revenue and Forecast to 2028 (USD Million).

Table 10.          Italy: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

Table 11.          Italy: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

Table 12.          Italy: Plant-based Vaccines Market, By Application – Revenue and Forecast to 2028 (USD Million).

Table 13.          Spain: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

Table 14.          Spain: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

Table 15.          Spain: Plant-based Vaccines Market, By Application – Revenue and Forecast to 2028 (USD Million).

Table 16.          Rest of Europe: Plant-based Vaccines Market, by Vaccine Type – Revenue and Forecast to 2028 (USD Million)

Table 17.          Rest of Europe: Plant-based Vaccines Market, by Source – Revenue and Forecast to 2028 (USD Million)

Table 18.          Rest of Europe: Plant-based Vaccines Market, By Application – Revenue and Forecast to 2028 (USD Million).

Table 19.          Recent organic developments in the Plant-based Vaccines Market

Table 20.          Glossary of Terms, Europe Plant-based vaccines devices market

 


LIST OF FIGURES

Figure 1.           Europe Plant-based Vaccines Market Segmentation

Figure 2.           Europe Plant-based Vaccines Market Segmentation, By Country

Figure 3.           Europe Plant-based Vaccines Market Overview

Figure 4.           Bacterial Vaccines Held the Largest Share of the Vaccine Type Segment in Europe Plant-based Vaccines Market

Figure 5.           Germany to Show Significant Growth during Forecast Period

Figure 6.           Europe PEST Analysis

Figure 7.           Europe Plant-Based Vaccines Market Impact Analysis of Driver and Restraints

Figure 8.           Europe Plant-based Vaccines Market– Revenue Forecast and Analysis – 2019- 2028

Figure 9.           Europe Plant-based Vaccines Market Revenue Share, by Vaccine Type (2021 and 2028)

Figure 10.        Europe Bacterial Vaccines: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 11.        Europe Viral Vaccines: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 12.        Europe Parasite Vaccines: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 13.        Europe Plant-derived Virus-like particles (VLPs): Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 14.        Europe Others: Plant-based Vaccines Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        Europe Plant-based Vaccines Market Revenue Share, by Source (2021 and 2028)

Figure 16.        Europe Tobacco Plant: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 17.        Europe Maize: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 18.        Europe Potato: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 19.        Europe Others: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 20.        Europe Plant-based Vaccines Market Revenue Share, by Application (2021 and 2028)

Figure 21.        Europe Influenza: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 22.        Europe Zika Virus: Plant-based Vaccines Market - Revenue and Forecasts to 2028 (US$ Mn)

Figure 23.        Europe Ebola Virus: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

Figure 24.        Europe Poultry Disease: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

Figure 25.        Europe COVID-19: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

Figure 26.        Europe Others: Plant-based Vaccines Market - Revenue and Forecast to 2028 (US$ Mn)

Figure 27.        Europe: Plant-based Vaccines Market, by Key Country – Revenue (2021) (USD Million)

Figure 28.        Europe: Plant-based Vaccines Market, by Country, 2021 & 2028 (%)

Figure 29.        Germany: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

Figure 30.        France: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

Figure 31.        UK: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

Figure 32.        Italy: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

Figure 33.        Spain: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

Figure 34.        Rest of Europe: Plant-based Vaccines Market – Revenue and Forecast to 2028 (USD Million)

Figure 35.        Impact of COVID-19 Pandemic In European Country Markets

Figure 36.          Growth Strategies in the Plant-based Vaccines Market, 2019-2021
  1. British American Tobacco p.l.c.
  2. Creative Biolabs, Inc.     
  3. Leaf Expression Systems Ltd.
  4. LenioBio
  5. Lumen Bioscience, Inc.
  6. ZYUS Life Sciences Inc.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe plant-based vaccines market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe plant-based vaccines market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the plant-based vaccines market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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