Previsioni di mercato degli additivi per l\'edilizia nell\'Asia Pacifica fino al 2030 - Analisi regionale - per tipo [additivi per cemento, additivi per calcestruzzo (calcestruzzo prefabbricato e calcestruzzo pronto all\'uso), additivi per vernici e rivestimenti, additivi per adesivi e sigillanti, additivi per plastica, additivi per bitume e altri] e applicazione (residenziale, commerciale, infrastrutturale e altri)
Iniziative strategiche dei principali attori del mercato potenziano il mercato degli additivi per l\'edilizia dell\'Asia Pacifica
I principali produttori che operano nel mercato stanno investendo in modo significativo in iniziative di sviluppo strategico come innovazione di prodotto, ricerca e sviluppo, fusioni e acquisizioni ed espansione aziendale per attrarre un\'ampia base di clienti e migliorare la propria posizione di mercato.
• Nel 2023, un ricercatore di Sarsam and Associates Consult Bureau (Iraq) ha esaminato l\'utilizzo di ceneri volanti di dimensioni micrometriche e fumi di silice di dimensioni nanometriche per prolungare la durata a fatica della pavimentazione.
• Nel 2022, SoyLei Innovations ha puntato a sviluppare un prodotto ringiovanente, un composto a base di olio di soia che può essere miscelato con asfalto riciclato.
• Nel 2022, Aggregate Industries ha lanciato Foamix, un asfalto a freddo contenente il 92% di materiali riciclati e l\'85% di pavimentazione in asfalto rigenerato.
• Nel 2022, Euclid Chemical Company ha annunciato l\'acquisizione del business di additivi e coadiuvanti per la macinazione del cemento di Chryso.
• Nell\'ottobre 2023, Gerdau Graphene ha annunciato il lancio di due additivi per vernici e rivestimenti, ovvero NanoDUR e NanoLAV. Questi due additivi utilizzano nanopiastrine di grafene per vernici e rivestimenti a base d\'acqua.
• Nel dicembre 2023, PETRONAS ha lanciato un additivo per vernici a barriera ultra-elevata per prevenire la corrosione, ProShield+, per strutture in acciaio.
• Nel 2023, Evonik Industries AG ha lanciato TEGO Guard 9000, un additivo per rivestimenti di facciate di edifici.
Pertanto, si prevede che le crescenti innovazioni strategiche di prodotto e la ricerca da parte dei principali attori del mercato creeranno opportunità redditizie per il mercato degli additivi per l\'edilizia durante il periodo di previsione.
Panoramica del mercato degli additivi per l\'edilizia nell\'area Asia-Pacifico
Secondo l\'International Trade Administration, si stima che l\'investimento totale nelle infrastrutture della Cina durante il periodo del 14° piano quinquennale (2021-2025) raggiungerà circa 4,2 trilioni di dollari USA. Nel 2022, la Commissione nazionale per lo sviluppo e la riforma (NDRC) e il Ministero dei trasporti (Cina) hanno presentato il documento di pianificazione della rete autostradale nazionale, finalizzato alla costruzione di una rete autostradale moderna, funzionale, efficiente, ecologica, intelligente e sicura entro il 2035. Il piano comprende anche la costruzione di un\'autostrada di 461.000 km, che include 162.000 km di superstrade. Secondo l\'Ufficio nazionale di statistica, la Cina ha aumentato i suoi investimenti in attività fisse a 8,5 trilioni di dollari nel 2022, guidando gli investimenti nello sviluppo delle infrastrutture. Nel 2021, Shell Singapore e United E&P Pte Ltd hanno firmato un Memorandum d\'intesa (MOU) non vincolante per lo sviluppo di un\'alleanza strategica per costruire strade sostenibili a Singapore.
Nel 2022, Obayashi Corporation, un\'azienda di costruzioni giapponese, ha iniziato a testare il nuovo sistema di infrastrutture stradali presso il Technical Research Center (Tokyo) in collaborazione con vari partner del settore edile. Pertanto, si prevede che la crescente costruzione e ricerca e sviluppo relativa alle infrastrutture stradali nell\'area Asia-Pacifico stimolerà la domanda di additivi per l\'edilizia durante il periodo di previsione.
Fatturato e previsioni del mercato degli additivi per l\'edilizia nell\'area Asia-Pacifico fino al 2030 (milioni di $ USA)
Segmentazione del mercato degli additivi per l\'edilizia nell\'area Asia-Pacifico
Il mercato degli additivi per l\'edilizia nell\'area Asia-Pacifico è suddiviso in tipo, applicazione e paese.
In base al tipo, il mercato degli additivi per l\'edilizia nell\'area Asia-Pacifico è suddiviso in additivi per cemento, additivi per calcestruzzo, calcestruzzo prefabbricato, calcestruzzo preconfezionato, additivi per vernici e rivestimenti, additivi per adesivi e sigillanti, additivi per plastica, additivi per bitume e altri. Il segmento degli additivi per cemento ha detenuto la quota di mercato maggiore nel 2022.
In termini di applicazione, il mercato degli additivi per l\'edilizia nell\'area Asia-Pacifico è suddiviso in residenziale, commerciale, infrastrutturale e altri. Il segmento residenziale ha detenuto la quota di mercato maggiore nel 2022.
Per paese, il mercato degli additivi per l\'edilizia dell\'Asia Pacifica è segmentato in Australia, Cina, India, Giappone, Corea del Sud e resto dell\'Asia Pacifica. La Cina ha dominato la quota di mercato degli additivi per l\'edilizia dell\'Asia Pacifica nel 2022.
WR Grace & Co, Chryso SAS, Dow Inc, BASF SE, Heidelberg Materials AG, Cemex SAB de CV, Fosroc International Ltd, CICO Technologies Ltd, Sika AG, Evonik Industries AG, RPM International Inc, Mapei SpA e Holcim Ltd. sono alcune delle aziende leader che operano nel mercato degli additivi per l\'edilizia dell\'Asia Pacifica.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
1.3 Limitations and Assumptions
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Construction Additives Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.1 Threat of New Entrants
4.2.2 Intensity of Competitive Rivalry
4.2.3 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 End Users
5. Asia Pacific Construction Additives Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Residential and Commercial Construction
5.1.2 Increasing Government Investments for Infrastructure Development
5.2 Market Restraints
5.2.1 Fluctuations in Raw Material Prices
5.3 Market Opportunities
5.3.1 Strategic Initiatives by Key Market Players
5.4 Future Trends
5.4.1 Development of Sustainable Construction Additives
5.5 Impact Analysis
6. Construction Additives Market - Asia Pacific Analysis
6.1 Asia Pacific Construction Additives Market Volume (Kilo Tons), 2020-2030
6.2 Construction Additives Market Volume Forecast and Analysis (Kilo Tons)
6.3 Construction Additives Market Revenue (US$ Million), 2020-2030
6.4 Construction Additives Market Forecast and Analysis
7. Asia Pacific Construction Additives Market Volume and Revenue Analysis - by Type
7.1 Cement Additives
7.1.1 Overview
7.1.2 Cement Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.1.3 Cement Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.2 Concrete Admixtures
7.2.1 Overview
7.2.2 Concrete Admixtures: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.2.3 Concrete Admixtures: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.2.4 Precast Concrete
7.2.4.1 Overview
7.2.4.2 Precast Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.2.4.3 Precast Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.2.5 Ready-Mix Concrete
7.2.5.1 Overview
7.2.5.2 Ready-Mix Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.2.5.3 Ready-Mix Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.3 Paints and Coatings Additives
7.3.1 Overview
7.3.2 Paints and Coatings Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.3.3 Paints and Coatings Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.4 Adhesives and Sealants Additives
7.4.1 Overview
7.4.2 Adhesives and Sealants Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.4.3 Adhesives and Sealants Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.5 Plastic Additives
7.5.1 Overview
7.5.2 Plastic Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.5.3 Plastic Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.6 Bitumen Additives
7.6.1 Overview
7.6.2 Bitumen Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.6.3 Bitumen Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
7.7 Others
7.7.1 Overview
7.7.2 Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
7.7.3 Others: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
8. Asia Pacific Construction Additives Market Revenue Analysis - by Application
8.1 Residential
8.1.1 Overview
8.1.2 Residential: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Commercial
8.2.1 Overview
8.2.2 Commercial: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
8.3 Infrastructure
8.3.1 Overview
8.3.2 Infrastructure: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific Construction Additives Market - Country Analysis
9.1 Asia Pacific Construction Additives Market - Country Analysis
9.1.1 Asia Pacific Construction Additives Market Revenue and Forecast and Analysis - by Country
9.1.1.1 Asia Pacific Construction Additives Market Volume and Forecast and Analysis - by Country
9.1.1.2 Asia Pacific Construction Additives Market Revenue and Forecast and Analysis -by Country
9.1.1.3 Australia Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
9.1.1.4 Australia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 Australia Construction Additives Market Breakdown by Type
9.1.1.4.2 Australia Construction Additives Market Breakdown by Application
9.1.1.5 China Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
9.1.1.6 China Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.6.1 China Construction Additives Market Breakdown by Type
9.1.1.6.2 China Construction Additives Market Breakdown by Application
9.1.1.7 India Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
9.1.1.8 India Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.8.1 India Construction Additives Market Breakdown by Type
9.1.1.8.2 India Construction Additives Market Breakdown by Application
9.1.1.9 Japan Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
9.1.1.10 Japan Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.10.1 Japan Construction Additives Market Breakdown by Type
9.1.1.10.2 Japan Construction Additives Market Breakdown by Application
9.1.1.11 South Korea Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
9.1.1.12 South Korea Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.12.1 South Korea Construction Additives Market Breakdown by Type
9.1.1.12.2 South Korea Construction Additives Market Breakdown by Application
9.1.1.13 Rest of Asia Pacific Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
9.1.1.14 Rest of Asia Pacific Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.14.1 Rest of Asia Pacific Construction Additives Market Breakdown by Type
9.1.1.14.2 Rest of Asia Pacific Construction Additives Market Breakdown by Application
10. Industry Landscape
10.1 Overview
10.2 Product launch
10.3 Mergers and Acquisitions
10.4 Expansion
10.5 Other Strategies and Developments
11. Company Profiles
11.1 W. R. Grace & Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Chryso SAS
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Dow Inc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 BASF SE
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Heidelberg Materials AG
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 CRH plc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Cemex, S.A.B. de C.V.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Fosroc International Ltd
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 CICO Technologies Ltd
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Sika AG
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
11.11 Evonik Industries AG
11.11.1 Key Facts
11.11.2 Business Description
11.11.3 Products and Services
11.11.4 Financial Overview
11.11.5 SWOT Analysis
11.11.6 Key Developments
11.12 RPM International Inc
11.12.1 Key Facts
11.12.2 Business Description
11.12.3 Products and Services
11.12.4 Financial Overview
11.12.5 SWOT Analysis
11.12.6 Key Developments
11.13 Mapei SpA
11.13.1 Key Facts
11.13.2 Business Description
11.13.3 Products and Services
11.13.4 Financial Overview
11.13.5 SWOT Analysis
11.13.6 Key Developments
11.14 Holcim Ltd
11.14.1 Key Facts
11.14.2 Business Description
11.14.3 Products and Services
11.14.4 Financial Overview
11.14.5 SWOT Analysis
11.14.6 Key Developments
12. Appendix
12.1 About The Insight Partners
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List of Tables
Table 1. Construction Additives Market Segmentation
Table 2. Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Table 3. Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 5. Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 6. Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
Table 7. Asia Pacific Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons) - by Country
Table 8. Asia Pacific Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Country
Table 9. Australia Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 10. Australia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 11. Australia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
Table 12. China Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 13. China Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 14. China Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
Table 15. India Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 16. India Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 17. India Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
Table 18. Japan Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 19. Japan Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 20. Japan Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
Table 21. South Korea Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 22. South Korea Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 23. South Korea Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
Table 24. Rest of Asia Pacific Construction Additives Market -Volume and Forecast to 2030 (Kilo Tons) - by Type
Table 25. Rest of Asia Pacific Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Type
Table 26. Rest of Asia Pacific Construction Additives Market - Revenue and Forecast to 2030 (US$ Million) - by Application
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List of Figures
Figure 1. Asia Pacific Construction Additives Market Segmentation, by Country
Figure 2. Construction Additives Market - Porter's Analysis
Figure 3. Ecosystem: Construction Additives Market
Figure 4. Construction Additives Market - Key Market Dynamics
Figure 5. Crude Oil Prices in Accordance with Various Geopolitical and Economic Events (2000-2023)
Figure 6. Asia Pacific Construction Additives Market Impact Analysis of Drivers and Restraints
Figure 7. Construction Additives Market Volume (Kilo Tons), 2020-2030
Figure 8. Construction Additives Market Revenue (US$ Million), 2020-2030
Figure 9. Construction Additives Market Share (%) - Type, 2022 and 2030
Figure 10. Cement Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 11. Cement Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 12. Concrete Admixtures: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Concrete Admixtures: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 14. Precast Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Precast Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 16. Ready-Mix Concrete: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 17. Ready-Mix Concrete: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 18. Paints and Coatings Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 19. Paints and Coatings Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 20. Adhesives and Sealants Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 21. Adhesives and Sealants Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 22. Plastic Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. Plastic Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 24. Bitumen Additives: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 25. Bitumen Additives: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 26. Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. Others: Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 28. Construction Additives Market Share (%) - Application, 2022 and 2030
Figure 29. Residential: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 30. Commercial: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 31. Infrastructure: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 32. Others: Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 33. Asia Pacific Construction Additives Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 34. Asia Pacific Construction Additives Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 35. Australia Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 36. Australia Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 37. China Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 38. China Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 39. India Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 40. India Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 41. Japan Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 42. Japan Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 43. South Korea Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 44. South Korea Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
Figure 45. Rest of Asia Pacific Construction Additives Market - Volume and Forecast to 2030 (Kilo Tons)
Figure 46. Rest of Asia Pacific Construction Additives Market - Revenue and Forecast to 2030 (US$ Million)
- W. R. Grace & Co
- Chryso SAS
- Dow Inc
- BASF SE
- Heidelberg Materials AG
- Cemex SAB de CV
- Fosroc International Ltd
- CICO Technologies Ltd
- Sika AG
- Evonik Industries AG
- RPM International Inc
- Mapei SpA
- Holcim Ltd
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific construction additives market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific construction additives market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific construction additives market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.